Adult
Includes products and websites with an adult theme.
Arbitrageur's Dictionary: All Key Terms and Concepts
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Advertiser
A customer, creator or owner of the offer.
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Advertiser
Manufacturer of the product or the owner of the offer, ready to provide the webmaster or affiliate program with their product for promotion.
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Affiliate
An affiliate is a person who places ads on the Internet, redirects traffic to the advertiser's product, and earns a commission on each sale (publisher is the same, but they normally have their own channels and audience.)
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Affiliate marketing
Assistance in the sale of the product for a commission.
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Affiliate network
Affiliate program is a service that hosts advertisers' offers, acting as an intermediary between affiliates and advertisers.
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Affiliate network (CPA network, affiliate program, affiliate program)
Site where the advertiser places their product for further promotion.
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Approval
Number of confirmed applications for your ad (calculated as a percentage.)
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Approval guarantor
Percentage of paid applications guaranteed by the advertiser or affiliate program.
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Arbitrage
An economic term that means making money on the price difference.
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Betting
All about making bets. This niche usually goes together with gambling.
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Case
Example. It is often used as a transfer of experience in order to promote someone on social media, share useful information, or give advice.
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Cloaking
Way of substituting sites for a real user and for moderators.
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Conversion
Ratio of all site visitors to visitors who completed the target action. Calculated as a percentage.
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CPA (cost per action)
Payment for the target action. Affiliates are paid for a specific action performed by a site visitor (data entry, purchase, registration).
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CPC (cost per click)
Shows how much you are to pay the advertising platform for each click on your ad.
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CPL (cost per lead)
Payment per lead. Affiliates are paid for each received lead (person).
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CPM
Amount per 1000 impressions of your ad.
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CR
Conversion, the ratio of visitors who completed an action to the total number of visitors, calculated as a percentage.
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Creative
First contact with a lead. An image, video, or text that a potential buyer sees in an ad.