Posts

When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...

Verticals like mVAS can make any affiliate feel clever a little too early. And no wonder. You look at it from a safe distance thinking: mobile traffic, short flow, quick conversion… Alright then, what’s the trap? How hard can it be? Then you get a bit closer and notice that there are enough ...

Nikolas Monti-Potsolakis has spent 18 years mastering SEO across iGaming, Crypto, and Fortune 500 giants like Estée Lauder and Vodafone. In this interview, he explains why PBNs and LLM manipulation still deliver breakthroughs, how to outrank competitors without chasing the same casino ...

How much does it cost to make a website? Different sources will promptly provide different specks of data, alluding to functionality demands and personal expectations you set for the campaign.

Truth be told, the final number you get may depend on another set of factors, some of them more ...

For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...

Facebook is not dead, and you’re ready for the conversation.

While many webmasters are sniffing the air, chasing fresh blood (metaphorically speaking, of course), the most experienced ones stick to one solid and reliable traffic source — Facebook Ads. We won’t lie, sometimes taking the ...

On-page SEO, off-page SEO, technical, organic, local, whitehat... The list isn’t even half as long as it could have been, had we mentioned other sorts of SEO optimization. Yes, we have intentionally thrown the unrelated types of SEO together in order to demonstrate a simple idea — that SEO ...

Affiliate marketing is not universally known as an art form: we analyze, repurpose outdated creatives, and inspect new patterns, discovering tendencies and making them work to our advantage.

Well, it’s only one way to look at it. We strive to preserve the creative streak and mix it with a ...

World AdTech Day is a global annual event that brings together everyone pushing the adtech industry forward. Since 2024, it has quickly become a key date for professionals worldwide: from developers and marketers to media buyers, platforms, and niche communities.

Annually on March 27, ...

If you’re spending hours perfecting your LinkedIn content but clients aren’t showing up, you might be optimizing for the wrong outcome. In this conversation, a Forbes‑featured strategist reveals the hidden gap between posts that get likes and posts that start conversations, and why the real work ...