Posts

Master Facebook Ads Targeting to Increase Conversions

We are not gonna lie, sometimes dealing with Facebook ads can feel like cracking a complex code. Keep calm, you don’t have to be a hacker to handle the job! Today we’ll debunk all the myths associated with this process and explain to you the ins and outs of precise audience targeting with ...

#facebook #targeting #ads #guide

Lead Generation Guide 2025: How to Attract and Convert Leads for Your Business

Back in the day, marketers had to hunt for clients through cold calls, newspaper ads and even flyers on lamp posts. But lead generation has evolved a lot since then and got way smarter and more automated to save your time and effort. We are here to explore its basics, why it matters and how you ...

#lead_generation #marketing #guide

Beyond the Call Center: Embracing Digital Channels for Better Customer Service

Did you know that 80% of buyers are more likely to make a purchase on your site when brands offer personalized experiences? And, by the way, 63% of customers do expect you to know their needs and expectations. These little pieces of statistics are already enough to convince you to pay ...

#marketing #customerservice

Interview with Kateryna Goi, CMO at Belatra.

Through a rich history of 31 years in the gaming industry, our journey began with land-based slot machines, where we established a reputation for quality and innovation. This extensive experience in traditional casino environments laid the foundation for our expansion into online gaming.

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#gambling #interview #igaming #belatra

What happened in 2024 to Traffic Cardinal: review with numbers

Hi there! Irina here, Traffic Cardinal’s Senior Editor. 2024 became a turning point for our digital journal and the team alike, and now I will summarize all our achievements.

Since 2023, the year we launched our affiliate digital journal, we’ve gained a solid foothold in the foreign media ...

A Year of Triumphs: Milestones, Memories, and Momentum

As a middle editor, I've covered many various subjects related to affiliate marketing and other adjoining spheres. But I rarely have a chance to reminisce on all the topics we've brought up as a digital journal, so I used to be remarkably heedless of the number of things we discuss in our ...

#sigma #affiliateworld #annual_highlights #progress #achievements2024

Jingle All the Way: Balancing Business and Bliss on Christmas Eve

Ho ho ho, affiliate marketers! The holiday season swings into full gear and while others indulge in festive treats and deck the halls, we still need to find time to harvest our end-of-year campaigns. Balance between the work hustle and Xmas joys can feel like you have to juggle candy canes… But ...

#guide #new_year #christmas #work_life_balance

Lies in Disguise: The Astroturfing Phenomenon, or the Manufactured Groundswell of Support

The world of deception has never been more diverse: the internet provided a wide selection of opportunities not only in business, marketing, craft, and personal development — alas, fraudsters became twice as active as before. The creative flow didn’t walk on by; it enabled them to devise new ...

#astroturfing

Christmas Eve Affiliate Marketing: Regional Strategies to Boost Holiday Traffic

The soft glow of twinkling lights, the smell of pine, cinnamon and woodsmoke, the air is electric with holiday spirit… Fellow affiliate marketers, it’s your moment to shine! People across the globe are getting into a festive mood, ready to buy presents and celebrate the magical season of giving. ...

#marketing #guide #xmas #new_year #holidays

Customer Journey Maps: Your Blueprint to Better User Experiences

Come to think of it, marketing specialists are modern adventurers on a treasure hunt. There's only one minor difference: instead of an old dusty scroll with a scraggly X scribbled on it, they draw their maps themselves, hoping to acquire not a treasure chest abrim with doubloons and jewelry but ...

#marketing #customerjourneymap #customerengagement #customerexperience #userexperience

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