Posts

For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...

Facebook is not dead, and you’re ready for the conversation.

While many webmasters are sniffing the air, chasing fresh blood (metaphorically speaking, of course), the most experienced ones stick to one solid and reliable traffic source — Facebook Ads. We won’t lie, sometimes taking the ...

On-page SEO, off-page SEO, technical, organic, local, whitehat... The list isn’t even half as long as it could have been, had we mentioned other sorts of SEO optimization. Yes, we have intentionally thrown the unrelated types of SEO together in order to demonstrate a simple idea — that SEO ...

Affiliate marketing is not universally known as an art form: we analyze, repurpose outdated creatives, and inspect new patterns, discovering tendencies and making them work to our advantage.

Well, it’s only one way to look at it. We strive to preserve the creative streak and mix it with a ...

World AdTech Day is a global annual event that brings together everyone pushing the adtech industry forward. Since 2024, it has quickly become a key date for professionals worldwide: from developers and marketers to media buyers, platforms, and niche communities.

Annually on March 27, ...

If you’re spending hours perfecting your LinkedIn content but clients aren’t showing up, you might be optimizing for the wrong outcome. In this conversation, a Forbes‑featured strategist reveals the hidden gap between posts that get likes and posts that start conversations, and why the real work ...

Here’s a riddle for you: seeing something once or hearing about it a hundred times – what’s more convincing? Most people lean toward the first one. Alright, and what if you get to live through the experience? Even for a minute? Hard to beat that. Marketers caught onto this trick a while ago. ...

In real campaigns, users rarely convert in one step. First they click. Then maybe install an app. Later they might start a trial or make a purchase. When we measure only the final action, a big part of this journey stays hidden.

That’s why we at Adsterra recently introduced Multi-Event ...

Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.

But it is always tempting to use something ...

We all love to sit around and chat about traffic, swapping tales of oh-so-clever tricks we used to score it. But once you have to work with several platforms at once, juggle spend, top up balances and separate flows, the back-office layer under the hood might start to creak. Functioning funnels ...