It’s become a tradition: every six months, we release the Adsterra Sports Calendar to help publishers and advertisers plan ahead and catch the biggest sports traffic waves.
The new edition covers July–December 2026 and includes the major sports events that can drive audience attention, ...
One conference’s fairly out, the other one’s fairly in: Affiliate World Europe opens its doors on July 9 and 10, and it is our duty to show what else is happening in the field. Spoiler: everything you’ve been dreaming about and so much more. Read on to mark your calendar for the impressive event ...
An iGaming affiliate must be increasingly flexible if they want to stay relevant: sometimes it means that they have to jettison their favorite acquisition/retention techniques, and at other times, it implies that they should try building a community around a casino. Either way, the number of ...
Give people enough chaos and they will start categorising it. Messy reality is, indeed, bad for planning, so affiliates turned that habit into a working method and collectively decided to talk in tiers. Well, what’s not to like? They make markets easier to sort and traffic plans easier to pitch ...
Affiliate marketing tips. This is one of the topics we all welcome regardless of the day, time, and season: the business is so diverse and ever-changing that even a subtle change in policy may distort your vision of an advertising campaign and affect a finely tuned strategy you have been ...
We’ve learned one thing after working with thousands of campaigns launched on Adsterra: GEO selection is everything. The old “go Tier 1 only” mindset is changing. In 2026, winning affiliates find the right mix of GEO, offer, format, and audience instead of opting for expensive traffic.
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Some places do feel like home.
Affiliates are often seasoned travelers, and they’ve seen a lot of countries and cities that may have already mingled into a bright, almost indistinguishable blur: Rome, Barcelona, London, Manila, Cancún, Dubai, San Diego… They probably have nothing in ...
Affiliate marketing is a field with many facets, but if there’s one thing in common for all niches and verticals, it is definitely the topic every novice has to deal with at the very first stages of work: how to create affiliate links.
For some, the process may seem unnecessarily tedious ...
It’s hardly a secret that for a long while the world map was treated by iGaming affiliates as a backup plan. Too much competition? Try another GEO. Ads getting blocked? Move again. Payment issues? Well, you already know what to do. That trick still works every now and then, but there’s no ...
Competitive, complex, ever-changing—these words aptly describe iGaming, each capturing a different layer of the niche. Some may feel intimidated, though remaining excessively inquisitive; others are eager to dive in headfirst and wallow in the wave of (un)expected challenges that pull them in… ...
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