Posts

Hi, my name’s Margarita and this is another Traffic Cardinal podcast—

Wait. I actually have something to share: as a podcast host, I’ve gained an immeasurable number of insights that deserve attention.

When I took voice acting classes, I did not pursue any particular goal: it was a ...

Name a tidbit sweeter than iGaming.

Wait, don’t actually do that: affiliates, infuriated by rigorous policies imposed by Google or other search engines, will be quick enough to make up a list of more cooperative verticals, ignoring the obvious advantages of iGaming just because their ...

TikTok’s one of the omnipresent platforms you can’t exclude from your campaign: while the algorithms may be a little wonky, they tend to deliver stable results, if a trifle unpredictable. Affiliates, however, already have everything at the tips of their fingers: the data, the techniques, the ...

Get ready! This episode is anything but ordinary. We’re stepping away from the usual affiliate chatter and diving straight into something deeper, and way more intriguing. Think less “how to scale traffic” and more “what really built iGaming, and what keeps it spinning today”.

At the helm, ...

In a sphere like ours, it’s impossible to sequester yourself in an aerie at the top of the mountain and watch other affiliates socialize, build new projects, and schedule important calls with important people — you have to actively participate in such activities in order to have your finger on ...

When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...

Verticals like mVAS can make any affiliate feel clever a little too early. And no wonder. You look at it from a safe distance thinking: mobile traffic, short flow, quick conversion… Alright then, what’s the trap? How hard can it be? Then you get a bit closer and notice that there are enough ...

Nikolas Monti-Potsolakis has spent 18 years mastering SEO across iGaming, Crypto, and Fortune 500 giants like Estée Lauder and Vodafone. In this interview, he explains why PBNs and LLM manipulation still deliver breakthroughs, how to outrank competitors without chasing the same casino ...

How much does it cost to make a website? Different sources will promptly provide different specks of data, alluding to functionality demands and personal expectations you set for the campaign.

Truth be told, the final number you get may depend on another set of factors, some of them more ...

For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...