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Holiday marketing has become a parody of itself. Q4 is a literal battlefield and its trenches are littered with “Best Gift Ever!” headlines nobody believes anymore. Audiences are numb to it all, scrolling past with the same energy they reserve for spam calls. Affiliates know the pain: you push ...

Oh, iGaming. Games, right? Everything related to games? In that case, the latest releases on Steam are part of the iGaming industry, correct?

If this is what you think about the iGaming industry, then you seriously misunderstand the term and apply it to all games you see. Even with the ...

Unfortunately, Affiliate World Asia isn’t a streaming series — because if it were, this year’s edition would’ve blown your mind even better than Black Mirror, but in a more positive way. In the December episode, the characters — diverse affiliates with various experiences — showed an abundant ...

So, Telegram. That “messaging app” you thought was just for memes and group chats. Meanwhile, it’s been mutating into something businesses are starting to eye like: wait, is this the place we should be connecting with people?

Already rolling your eyes, thinking “great, another marketing ...

If you’re inclined to think that sports betting is gradually declining, you are wrong. If you’re convinced that the sports vertical is inferior to other niches, you’re also wrong. Today, the industry is more alive than ever, fueled by global tournaments and fan communities that treat every ...

As a mobile user, you expect miracles when you buy a new phone: the basic functions, such as calling and texting, are gradually stepping down — it’s nice to have a gadget that can do that, but we also pay attention to other features, not in the least to the vast ecosystem of services. These ...

Believe it or not, but all affiliates around the world share the same shibboleth that may be called their distinct feature — regardless of the background, origin, or professional preferences, all affiliates are remarkably curious, and this hallmark helps them find creative solutions to formerly ...

As conferences evolve, they become larger and encompass more aspects of the affiliate lifestyle. Nowadays, for example, they are almost always surrounded by satellite events — private parties, meetups, CPA dinners, and VIP arrangements where only the most influential figures exchange opinions ...

Otherwise, what is the point? We meet the most imposing figures of affiliate marketing to initiate a collaboration, not to put the memories of the conversation on the back burner hoping that said imposing figure will recall our existence and call us in the middle of the night with an offer we ...

Every November, like clockwork, it begins… Black Friday. Thanksgiving wraps, leftovers are packed and just before the floodgates open – the inbox turns feral and every brand starts shouting – shoppers go quiet.

You think they are just chilling? As if! They are preparing, big time. Tabs are ...