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2025 was… a lot. If you didn’t get humbled at least once this year, congrats on your alternate universe (please send coordinates!). For the rest of us: traffic got moodier and rules got stricter-ish. The worst part – nothing is “wrong” wrong, it’s just different now and somehow less stable. But ...

All affiliates have trade secrets based on hard data, profound research, and their preferences: some heavily rely on limited-time offers, while others are busy making magic on their socials. But what is the ultimate winner? Is there an approach that can guarantee success?

Digital marketing ...

Digital marketers of all sorts are chronically online, and while it has something to do with their work, it doesn’t mean that’s where it all stops: the world has gained momentum, and things have spiraled out of control, so to understand your target audience — modern trends and, sometimes, your ...

Affiliates don’t care about your “brand story” nearly as much as they care about one thing: whether the payout hits when you promised or not. When you hold up your end of the deal, people trust you more and start telling their friends you’re worth working with. But miss a few payouts or drag ...

Before we fully introduce the subject at hand, answer one question: Do you find push ads annoying?

As a professional, you might be a trifle elusive, eager to find a dozen excuses to not call things what they are. As an ordinary user, you will express yourself in a more straightforward way: ...

Ever heard of DSPs? You undoubtedly have: they have been disseminated across cyberspace in huge amounts, and affiliates have quickly recognized that these tools are essential for running efficient, data-driven campaigns. Using DSP, you can do a variety of things: purchase digital ad inventory in ...

Holiday marketing has become a parody of itself. Q4 is a literal battlefield and its trenches are littered with “Best Gift Ever!” headlines nobody believes anymore. Audiences are numb to it all, scrolling past with the same energy they reserve for spam calls. Affiliates know the pain: you push ...

Oh, iGaming. Games, right? Everything related to games? In that case, the latest releases on Steam are part of the iGaming industry, correct?

If this is what you think about the iGaming industry, then you seriously misunderstand the term and apply it to all games you see. Even with the ...

Unfortunately, Affiliate World Asia isn’t a streaming series — because if it were, this year’s edition would’ve blown your mind even better than Black Mirror, but in a more positive way. In the December episode, the characters — diverse affiliates with various experiences — showed an abundant ...

So, Telegram. That “messaging app” you thought was just for memes and group chats. Meanwhile, it’s been mutating into something businesses are starting to eye like: wait, is this the place we should be connecting with people?

Already rolling your eyes, thinking “great, another marketing ...