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If you’re more than a little paranoid when it comes to social media, perhaps you have the right to be. Seriously, have you ever noticed that mysteriously apt ad strategically placed on your feed promoting just the product you’ve been intending to buy? Or did you ever feel unsettled by the ...
The triune brain theory. You may have heard about this one. Perhaps you covered the topic in your LinkedIn post. Quite possibly, you based your marketing endeavors on this idea, having read its key components in a treatise, approved by the scientific community.
Science, however, doesn’t ...
Some conferences are better than others: at some events, you feel how people were corralled for appearance’s sake; at others, you are inspired, released from the fetters of self-imposed limitations; some organizers enchant you with unrelated keynotes under the pretext of personal growth, and ...
Ladies and gentlemen, Captain’s aboard!
No, we aren’t planning to switch to all things nautical: not that we don’t admire the topic, it’s always nice to refresh all fine works written by Jack London, but today we have something else in mind. Either way, you want to keep your ears perked ...
Although LinkedIn clearly wasn't built for iGaming and the related niches, it didn't prevent the industry representatives from showing up on the platform, networking, and doing deals. But here's a hitch: too many people treat LinkedIn like another lead-gen channel, and the platform fully ...
We've all had that moment: you scroll past an ad and feel completely invisible… like those brands create an entire world where people like you simply don’t exist. Inclusivity can fix this disconnect: it transforms typical consumer relationships from "Hey, buy this!" to "We see you, we get you ...
It’s not enough to know how to drive traffic. Those who hope to join a strong affiliate marketing team should also perform well under pressure, grapple with chaos, think outside the box, and persist after several failures in a row.
To save you the trouble, we’ve drawn up a comprehensive ...
Business working on autopilot? Is this some kind of joke? Or a fantasy plucked straight from Herbert Wells’ book?
Sounds like it, but in this case, the fantasy has long become a reality: at least this is what KJ Rocker states in his exciting interview with Traffic Cardinal and our ...
Buckle up, folks! This past March, our Russian editorial team scored an extensive interview with none other than Andrey Kravchenko – the mastermind behind Xevio (one of the native advertising world's heaviest hitters) and the brain trust powering Native Hub , an educational platform where ...
Personalization is key. It’s an unofficial motto of today’s marketing, and companies more or less consistently follow the principle: Grammarly sends reports to users on how their writing has improved; Nike has a 3D sneaker customization platform; and Hulu adjusts its targeting to provide each ...