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In real campaigns, users rarely convert in one step. First they click. Then maybe install an app. Later they might start a trial or make a purchase. When we measure only the final action, a big part of this journey stays hidden.

That’s why we at Adsterra recently introduced Multi-Event ...

Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.

But it is always tempting to use something ...

We all love to sit around and chat about traffic, swapping tales of oh-so-clever tricks we used to score it. But once you have to work with several platforms at once, juggle spend, top up balances and separate flows, the back-office layer under the hood might start to creak. Functioning funnels ...

Affiliate marketing evolves, but some things remain the same: we’re always drifting in the ocean, trying to discover something fresh, something solid, and, above all, something remarkably high-ticket.

The research is reasonable: who doesn’t want to earn more without relying on massive ...

2026 is not making things easier for affiliates: new restrictions, new policy shifts, new requirements, and new challenges force webmasters to pursue new opportunities and seek new ways to boost website traffic.

Some task, huh? You might think that there’s nothing left and verticals are ...

The Problem : Meta’s pixel cannot see inside the Telegram app.

The Solution : Bridge the application boundary with server-side attribution.

The Outcome : Restored visibility, accurate optimization, and measurable ROAS.

Meta’s pixel operates inside a browser environment.

...

In 2024, World AdTech Day began as a modest idea to simply give the industry a day it could call its own. What we didn’t anticipate was how quickly the initiative would grow and how enthusiastically the community would embrace it.

Since then, companies have started organizing their own ...

Blogging. Website posting. Analytics. Services, products, commissions, collaborations, ads, funnel refinement — sounds like a bunch of terms plucked out of a management textbook written several years ago, when such words had a magical flair around them, creating a realm of unknown mystery you ...

Ask around about sensory marketing and you’ll hear: “That’s for offline. We are online.” So… we’ve got visuals and some sound, as long as autoplay is working, right? Does that mean the human brain disables the rest of its senses when the browser opens? As if!

You can absolutely mess with ...

“How do people make money on TikTok?!” you must’ve huffed exasperatedly, scrolling through the endless feed of ragebaiting recipes, promotional reviews, and book recommendations. Have they gathered super-classified intel? Discovered an oil-well equivalent of user interest? Chanted incantations ...