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Multi-event Tracking | New feature for Adsterra advertisers

Multi-event Tracking | New feature for Adsterra advertisers

In real campaigns, users rarely convert in one step. First they click. Then maybe install an app. Later they might start a trial or make a purchase. When we measure only the final action, a big part of this journey stays hidden.

That’s why we at Adsterra recently introduced Multi-Event ...

#optimization #news #tracking #advertising_platforms
World AdTech Day Awards 2026 | Vote for the Industry Leaders

World AdTech Day Awards 2026 | Vote for the Industry Leaders

In 2024, World AdTech Day began as a modest idea to simply give the industry a day it could call its own. What we didn’t anticipate was how quickly the initiative would grow and how enthusiastically the community would embrace it.

Since then, companies have started organizing their own ...

#digitalmarketers #award #adtech
Smarter CPA Goal and +30 New Languages for Targeting | Adsterra

Smarter CPA Goal and +30 New Languages for Targeting | Adsterra

Spring is around the corner but we can’t wait for it to share some updates that will surely feel like a fresh breeze after a long winter. We’re kicking off the new season a bit early with major improvements to CPA Goal and wider targeting with 30 additional languages giving you more precision, ...

#optimization #targeting #advertising_platforms
Brave New Marketing: Exploring Web 3.0 and SocialFi

Brave New Marketing: Exploring Web 3.0 and SocialFi

The Internet is obsolete.

Well, at least in its current form.

But it doesn't mean that nothing has been done to change the status quo: quite on the contrary, a new format, Web 3.0, has been introduced, and Social Finance, helping you earn money by publishing content and interacting ...

#marketing #nft #socialfi #web

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