Articles on «authenticity»

The Real Deal: How Influencers and Brands Thrive Through Authenticity

Not all influencers are created equal. To be honest, some of them are just random pretty faces holding products. Then, you might ask: what sets the best apart? Authenticity. “Buy space, blast message” is a thing of the past. These days, marketers have to find people who breathe their brand’s DNA ...

#marketing #influencer #guide #authenticity

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