Verticals like mVAS can make any affiliate feel clever a little too early. And no wonder. You look at it from a safe distance thinking: mobile traffic, short flow, quick conversion… Alright then, what’s the trap? How hard can it be? Then you get a bit closer and notice that there are enough ...
As a mobile user, you expect miracles when you buy a new phone: the basic functions, such as calling and texting, are gradually stepping down — it’s nice to have a gadget that can do that, but we also pay attention to other features, not in the least to the vast ecosystem of services. These ...
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