Articles on «natives»

Ads That Don’t Feel Like Ads: The Rise of Personalized Native Advertising

Personalization is key. It’s an unofficial motto of today’s marketing, and companies more or less consistently follow the principle: Grammarly sends reports to users on how their writing has improved; Nike has a 3D sneaker customization platform; and Hulu adjusts its targeting to provide each ...

#ads #marketing #native #natives

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