Communication is Key: How Great Conferences Come to Life

Average affiliates rarely question how conferences are made—they’re mostly focused on potential partnerships, new faces, tempting offers, and networking sessions said conferences claim to provide. Yet you may have found yourself in the middle of a great expo, taking in the dimensions, the colors, and the stages, thinking that someone out there brought the grand design to life.

Who was that mysterious someone? In this particular case, Matej Cechvala, Chief Operating Officer of SiGMA World and Affiliate Grand Slam. He is responsible for one of the biggest events in affiliate marketing, and we’ve asked him a few questions to whet your appetite, satisfy your curiosity, and give a little teaser for the upcoming show in November. In the podcast, Matej emphasizes the role of communication between people and departments; explains the choice of the location; shares modern trends in conference-making; speaks about AI; and provides a forecast for the foreseeable future. If this doesn’t sound like something a professional affiliate must lay their paws on, we don’t know what does.

Smash the link and turn up the volume!