iGaming Challenges: Brendon Spiteri on Personal Branding, Entertainment, and Regulations

An iGaming affiliate must be increasingly flexible if they want to stay relevant: sometimes it means that they have to jettison their favorite acquisition/retention techniques, and at other times, it implies that they should try building a community around a casino. Either way, the number of challenges is going to grow exponentially, and you should monitor the situation on the market to get the drift before an opaque concept turns into an incontrovertible maxim.

Brendon Spiteri, Head of Commercial at Routy, has his own views on how this business should be run. At first, he explains how to deal with the stress that overwhelms any affiliate regardless of their experience—yes, the uncertainty of the niche only aggravates the situation—and eventually segues to the most vital topics. In the podcast he dwells on the streamer phenomena, their contribution to the niche, the upsides and downsides of the community they create; speculates on stringent regulations that do not ameliorate the market but only push it further into the gray zone; and, finally, discusses how a personal brand—an utterly predictable phenomenon in the modern world—can protect you from impostors and grifters who might want to use your name to finagle information or engineer a scheme.

But—we’re already spluttering too much. Why not check out the podcast yourself and share your thoughts in the comments below?..