SiGMA Europe 2024, the most important and vibrant iGaming conference, will open its doors in Valletta on November 11 and last three days, coming to a close on November 14. As per tradition, we have compiled a complete list of all noteworthy events surrounding the Maltese conference. Let's see what affiliate marketers and media buyers can do in Valletta and how to turn these parties to your advantage.
November 7–9, Affiliate Retreat Marrakech
This year, SiGMA commemorates its 10th anniversary. To celebrate it, the organizers will invite 50 VIP partners to an exclusive retreat in Marrakech. An unforgettable vacation awaits! You will experience full immersion in the atmosphere of Morrocco. You'll start with a private jet, gradually opening your heart and soul to other entertainments: hot air balloon rides, quad biking, camel rides, and good ol' walks along the dunes of the Agafay Desert. You'll also enjoy a souk shopping trip, a relaxation session at the White Camel Lodge pool, networking dinners, parties, and free time to explore the capital.
Time: arrival at the hotel at 9:00
Venue: Pestana CR7, Marrakech, Morocco
Admission: by invitation only
November 8, MGA Key Function Training: CEO Workshop
MGA, Malta Gaming Authority, is an entity that regulates various sectors of gaming, from online casinos to horse racing betting. At SiGMA, this organization will hold a large workshop for CEOs of gambling operators, where they will discuss iGaming business models, current problems of the industry, promotional strategies, and so forth. Common affiliates or full-time employees in the iGaming sector might not consider it a vital must-attend, but it is nonetheless a useful event, especially for those who intend to improve and grow within the framework of this niche. The workshop will last 5 hours, including 1-1.5 hours for a networking lunch.
Time: to be announced later
Venue: InterContinental, St. George's Bay, St. Julian's
Admission: €1156
November 10, Malta Affiliate Meetup by ABC
ABC will host an exclusive meetup for 300 hand-picked industry leaders in the vibrant town of St. Julian’s, which is about a 20-minute drive from the main SiGMA venue. The organizers promise a rich lineup of speakers and a great view from the 14th-floor restaurant terrace.
Time: to be announced after registration
Venue: Infinity by Hugo’s
Admission: $100
Dress code: Business Elegant
November 11, SiGMA CUP BY ALL-IN GLOBAL
All-in Global is bringing back the legendary SiGMA Cup. What does it mean for you? It means that the guests of the conference can join the 5x5 tournament as a team or individually. Since the C-level Golf Tournament tickets are already sold out, you can test your skills on the football field.
Time: 09:30–16:00
Venue: Luxol Football Club
Admission: by registration (contact [email protected] for details)
November 11, FUN RUN POWERED BY YO HEALTH
Here's a race that SiGMA organizes with the support of YO HEALTH. FUN RUN is a great way to find new partners and like-minded people, spice things up, and invigorate yourself before the conference. Who said your track record can't be part of your business strategy?
Time: 12:00–15:00
Venue: Hotel Excelsior
Admission: free for the conference attendees
November 11–14, TrafficStars Private Party
TrafficStars is arranging a private PlayBoy party at a luxurious Maltese villa. The organizers pledge to make this experience unforgettable: live music, shisha, tables full of refined delicacies for every taste, drinks on the house, and exciting surprises are waiting.
The exact location and time of the party will be announced privately to maintain the exclusivity of the party. Push your doubts aside: this is going to be one of the brightest events at SiGMA Europe 2025. To stay in the loop, follow the TrafficStars pages on Instagram, Facebook, and LinkedIn.
Time: will be announced individually
Venue: will be announced individually
Admission: by invitation only
November 11, RG SYMPOSIUM
Here's another exciting event for affiliates big and small. Join 100 leading figures in the gaming industry and discuss the most pressing issues of the hour: the current state of the business, responsible gaming, AI in gambling, and so forth. This is a great opportunity to see what components the iGaming system includes, and perhaps, you'll discover a few exceptional ideas for your promotional campaigns.
Time: 12:00–17:00
Venue: Palazzo Parisio
Admission: by registration
November 11, ACTIVITY — HARBOUR CRUISE
Premium and Platinum ticket holders are blessed with another unique event thrown their way: SiGMA will host a three-hour cruise. The details have not yet been announced, so you have to make do with the meeting time and drop site.
Time: 13:15–16:00
Venue: Lobby Hotel Excelsior
Admission: Premium and Platinum ticket holders only
November 11, AFFILIATE DRINKS MEETUP IN MALTA
AFFILIATE DRINKS MEETUP by Conversion is a wonderful tradition everybody loves. This event will bring together leading media buyers, developers, representatives of large advertising networks, and traffic sources. It's an unparalleled opportunity to connect with the right people in a casual atmosphere.
Time: 20:00–23:00
Venue: Casino Maltese
Admission: $163–$225, depending on the ticket category
November 11, Workshops
What can be better than a row of seminars and workshops, dedicated solely to games? Perhaps, such seminars and workshops followed by a thorough overview of the loopholes in the Italian market and African region. In short, if these GEOs are your thing, drop by.
Time: 15:00–18:00
Venue: Hotel Excelsior
Admission: Premium and Platinum ticket holders only
November 11, SiGMA EUROPE B2B AWARDS
You must've heard about the traditional SiGMA Awards: this time the B2B sector is involved. Admission is strictly by invitation and open to Platinum ticket holders, sponsors, and paid seats.
Time: 19:00–23:00
Venue: Grandmaster Suite - Hilton Malta
Admission: by invitation or for €550 a seat
November 11, SiGMA OFFICIAL PRE-PARTY POWERED BY PARTNERMATRIX
Finally, a grand official opening party! The organizers are withholding the details at the moment, but here's the little tidbit we've learned: the venue of the party is the famous nightclub HIVE Club.
Time: 22:30–02:30
Venue: HIVE Club
Admission: free for the conference attendees
November 12, Mafia by PocketAffiliate
One unique Mafia Night awaits: this is the party you cannot miss!
PocketAffiliate invites you to one of the best panoramic restaurants in Malta to wallow in the atmosphere of mystery and glamour of the 1920s, enjoy live music, taste exquisite snacks, and savor refreshing cocktails. The organizers are doing everything in their power to create the perfect ambiance of elegance and productivity: this aura will help you relax and network with the most influential figures of affiliate marketing. To participate, fill out a questionnaire and get your invitation.
Time: 19:00
Venue: classified
Admission: by invitation only
November 12, SiGMA EUROPE B2C AWARDS
Time for round 2: the long-awaited SiGMA Awards, the B2C sector. The most outstanding media buying teams, affiliates, and streamers will be awarded: after all, those who set trends in the industry must be known. Admission is free for Platinum ticket holders, sponsors, and paid seats.
Time: 19:00–23:00
Venue: Grandmaster Suite — Hilton Malta
Admission: by invitation or for €550 a seat
November 12, SBC Events Malta Baby
Malta Baby is an industry party from SBC, where networking is taken to a new level. Expect nothing but the best: numerous opportunities, unlimited food, and refreshing drinks delivered by sponsors. Malta Baby is not a boring business card exchange; it's the place where business is made. Discuss the latest trends in the gaming industry and get your creativity going!
Time: at 19:00
Venue: Infinity at Hugo’s
Admission: by registration
November 12 and 13, AFFILIATE-OPERATOR iGATHERING
That's your exclusive event for top-notch webmasters, CMOs, and affiliate managers. This unique iGATHERING event will resemble a business dinner where you can talk about traffic and offers while making connections with the most prominent market leaders in a casual atmosphere.
Time: 19:30–22:30
Venue: November 12, One80 and Toro Toro; November 13, at Gracy's Arts & Supper Club
Admission: Premium and Platinum ticket holders only, registration is obligatory (send your request here: [email protected])
November 12, IMPERIUM RAVE
On November 12, the Monte Cristo Castle in Malta will become the piece de resistance, drowning in powerful waves of techno music. The organizers offer a striking location, installations, impressive performances, GO-GO dancers, an effective line-up, a famous headliner, original cocktail serving, ART- and MakeUp zones, and everything you need to relish every single moment of the event. Judging by the brief program we have here, we can conclude that IMPERIUM RAVE will be one of the loudest events of the autumn.
Time: 20:00
Venue: Montekristo Estate
Admission: by registration
November 12, DIGITAL RENAISSANCE
Royal Partners stepped in with a huge party with affiliates! It will be held in a unique art location with two poker tables, a live set with a saxophone and violin, a laser show, prestidigitators, a photo booth, and, of course, a headliner with a cover band. Add a sprinkle of dancing with a DJ set, go-go dancers, exclusive cocktails, and a wide range of delicacies for every taste, and you get the most tempting party offer. And, oh, did we mention that you will try what it's like to be an artist and create your own masterpiece?..
Registration for the event is currently private; contact your manager if you work with Royal Partners and have not yet received the invitation.
Time: 20:00–03:00
Venue: Toy Room Malta
Admission: by invitation only
November 13, 10 YEARS OF SiGMA PARTY
Any 10th anniversary must be commemorated, and SiGMA's doing just that by throwing one hell of a party. The event will take place at Sky Club, and you will be mindblown by the performance you are to observe: after all, not everybody can brag about hitting the floor to the tracks of the most renowned DJs in the world, like DIASS and JJOY. Only Platinum ticket holders are allowed. You ought to have a badge, bracelet, or ticket itself, otherwise you will turned back.
Time: 22:00–04:00
Venue: Sky Club
Admission: Platinum ticket holders only
Wrapping Up
The SiGMA team has always been famous for its outstanding organizing skills, but this year, the organizers have outranked and outshone themselves. They have meticulously planned the schedule, cramming everything into the attendees' leisure time. More than 10 events are conducted by the official representatives alone, including an exclusive retreat in Marrakech, private parties for VIP guests, a poker tournament, and sports competitions. If you add parties and meetups arranged by third-party companies and organizations, you'll get an absolute hit. This is an unrivaled opportunity to spend November in Malta: make the most of SiGMA 2024 and elevate your business.
