Trackers

Trackers for traffic arbitration
Trackers for traffic arbitrage can become a secret tool for conquering conversions. The software automates 3 main processes in the work of the arbitrageur: collection, processing, analysis of advertising campaigns (RC)[1].
The reports presented in a single interface help the specialist to quickly understand the values and make a decision: how to optimize your budget. Without the application, you would have to spend time and effort on summarizing reporting tables, searching for information, and opening many tabs. If there are a lot of CPA partners, it is easy to get confused in them, to allocate funds incorrectly.     
The tracker is especially useful when it comes to collecting data on clicks, conversions, income and expenses. Because manually collecting such information is a very time–consuming task.
With the help of the software, you can manage trafics, redistribute them through automatic functions, test bundles, cloaking and much more. Let's look at the functionality in more detail.
Main functions
The functionality of trackers plays a key role in traffic arbitration. They will be useful for arbitrators not only to monitor and analyze the effectiveness of actions and announcements, but also to achieve the set results. 
The basic toolkit has the following options:
Monitoring the effectiveness of the RC:
It includes collecting statistics from affiliate programs to create and manage advertising campaigns. A separate section is devoted to impressions, clicks, leads, conversions, commissions and other important indicators. Reports on the work done are also presented here.    
Analytics

Analytics provides detailed data on campaign performance. 

For example, you can see which geographic regions or age groups respond better to a message. The reports are prepared automatically, which saves time and effort.

The function helps you track traffic sources: how effective they were in terms of click-throughs or the number of targeted actions.

This also includes tracking clicks and conversions on offers. The percentage of user interactions with ads is fixed. The arbitrageur begins to understand which triggers attract more attention and lead to conversions, as well as how to properly redistribute the budget[3].
Sorting

The software will automatically sort the necessary information by the selected filters and provide only the required data. Most software includes filtering by profitability, name of the advertising campaign, country (GEO), status and offer.
Export   
Reports are easily exported and output in formats such as CVS and API.  
Campaign optimization

Automatic assistance in identifying effective traffic and ad sources. The software analyzes the summary and demonstrates filter indicators on the dashboard. Based on the figures, the arbitrator makes a decision on improvement.

According to statistics, if processes are optimized correctly, it is possible to increase ROI (return on investment) up to 50%[2].
Fraud monitoring

The option is aimed at identifying bots in order to avoid budget drawdown. The software tracks ineffective clicks, identifying suspicious visits. It is convenient to identify malicious traffic. 
The importance of the function is confirmed by information from Juniper Research, because in 2022 alone, losses from bots in the field of affiliate marketing amounted to $42 billion[2].
A/B testing

The function allows you to test ad variants by segment to check the conversion rate and the number of targeted actions in the early stages. You can do a test for a creo, landing page, offer, trigger, and choose the best option.

Research shows that split testing increases conversion rates by an average of 27%[2].
Additional functions
Developers are trying to stand out from the competition with their own chips, for example, options such as:
Shared access;
Testing bundles using AI;
Analysis of the conversion of individual parts of the funnel;
Smart rotation;
Built-in landing page builder;
 The possibility of cloaking.  
So, in terms of functionality, trackers are becoming indispensable applications in affiliate marketing. With the help of the software, it is easy to receive detailed reports, on the basis of which informed decisions will be made and campaigns will be set up. 
The benefits are also confirmed by statistics. So in 2023, research showed that the use of tracker increased the effectiveness of advertising campaigns by 35%, thanks to accurate analysis and cost optimization[3]. 
The difference from spy services
Trackers help you track your own advertising campaigns, while spy services monitor and analyze competitors' ads. 
There is also a difference in focus. The first ones relate to internal optimization tools. Spy services provide information about the strategies and tactics of other players in the market, that is, they are classified as external. 
So both categories of tools are of practical use for successful arbitration, but they solve excellent analytical problems.
Top of the best trackers
Keitaro
Software with flexible settings and integration with well-known advertising platforms. A big advantage is the ability to create complex funnels and traffic routes. Provides both detailed analytics and reporting based on 30 metrics.
Demonstrates tracker and other strengths: 
High processing speed and intuitive interface make working with Keitaro convenient.
A database of 120 traffic sources and 250 CPA affiliate programs.  
The optimal level of protection against fraud, which helps to minimize budget losses and improve the quality of promotion.
In addition, the software is useful for configuring routing rules, which makes it quite a good option for those who are aiming for improvements. There are cloaking tools.
AdsBridge
The powerful tracker supports multifunctional landing pages, mobile and desktop streams. Auto optimization is provided, which will significantly save time by directing traffic to effective ads.
AdsBridge also offers a free trial period, which makes it available to those who want to test its capabilities without financial investment. 
Important points to be aware of: 
It integrates with 30 advertising networks, which makes it a universal tool for different types of traffic. 

The system supports automatic geographical location detection to fine-tune the target and increase conversion. 
85% of AdsBridge users noted a significant improvement in performance after switching to the program[3].
OctoTracker
It is versatile and easy to use.The software offers detailed analytics and support for different Ads formats. It is easy for specialists to adapt offers to the specifics of the traffic source and platform.
The Octo Tracker interface is intuitive and does not require long training, which allows even beginners to get started quickly. Integration with 40 advertising networks is supported. 
The system includes functions for automatic fraud monitoring to reliably protect budgets from fraudulent activities. 
PeerClick
Arbitrageurs call it a high-performance tracker, due to its wide range of features. It supports the main types of traffic, including mobile and desktop, as well as integration with popular advertising platforms.
High performance and data processing speed ensure fast and accurate analytics, which is important for operational decision-making. PeerClick supports working with large volumes of traffic, which makes it an ideal choice for large agencies. 
In order to effectively test ad variants and find the perfect recipe, the PeerClick system provides functions for automatic A/B testing.
According to the company, usage increases ROI by 35% due to accurate analytics and advanced tools.
Binom
It refers to arbitration trackers that conquer with reliability and accuracy. The software simply integrates with popular advertising networks. Information processing and reporting takes less than a minute.
Binom collects information from leading traffic sources and provides detailed reports that help optimize your budget. Statistics indicate that its use increases efficiency by 30% due to accurate data analysis.
Integration with 50 platforms is available. The system includes functions for auto-tracking fraudulent activities, thanks to which the safety of budget funds is noticeable. 
Affise
One of the youngest, but promising trackers with modern functionality. As well as other options, it easily supports automatic optimization and integration with popular networks. 
The advantages include the fact that Affise offers a free plan for testing.  Users will be able to easily test the functions in action without the risk of losing funds. The tracker also supports an Internet network, which makes it convenient for arbitrageurs working in different regions. Forget about network outages. 
A significant achievement of the developers is associated with integration, which provides 60 advertising networks. The company published a report stating that Affise increases conversion by 45%. Among the advantages, users noted advanced optimization algorithms and analytical accuracy.
Voluum
A titan in the world of trackers. It offers a wide range of features, including auto optimization, support for various types of traffic. Integration with popular advertising platforms and detailed analytics are not the only advantages. 
Voluum is known for its stability and reliability. According to the company, 95% of users report improved campaign performance after the transition. The software has a free trial period. 
Voluum supports integration with 70 advertising platforms. The system also includes functions for automatic A/B testing and fraud monitoring, which helps arbitrators effectively manage their campaigns and protect budgets from fraudulent actions.

Ads.Bridge
Simple and versatile for performing a number of tasks with arbitrage traffic. The simplicity of the interface allows novice specialists to quickly master the tool, get started without long training.
It has powerful tracking tools. Automatic optimization reduces the time required to make decisions about reallocating traffic to effective offers. 
Each user is analyzed by the ad using the Smart Link system. This way, users are automatically redirected to the section corresponding to their interests based on their characteristics. Traffic can be divided into 20 parameters.  
The system supports geo-location detection and fraud monitoring, which helps arbitrageurs target ads more accurately and protect budgets. 
PUSH.express
If you need a tracker that specializes in push Notifications, then we present PUSH.express. Specialization in push ads distinguishes it favorably from its competitors. Setting up the functionality is perfect for those who actively use this ad format.
A bonus from the creators is a trial period. It's easy to test without attachments how suitable the app is. The developers did not forget about tracking fraud monitoring for protection.  
The tracker supports integration with 20 ad networks. The average connection time is about 10-15 minutes.  Synchronization for user convenience. Conveniently, a geo Scheduler is provided. 
UCLIQ
A new word in Affiliate marketing. The developers have provided CDN, geo-balancing, and domain hosting. It is equipped with basic options: fraud monitoring, split testing.  
There is a free plan for new users, which makes it available for the first time. The tracker supports integration with 25 advertising platforms, so it is convenient for arbitrageurs working on different types of traffic.
BeMob
Software that is simple and versatile. It offers a wide range of features, including support for various types of scrap traffic and online integration with popular ad networks. Versatility is suitable for beginners and experts alike, providing working tools.
BeMob provides a free trial version that allows you to evaluate tracking features without financial investment. Supports integration with 40 advertising platforms.
Recommendations for work
This memo contains expert advice from the traffic website cardinal.com and it helps you benefit from the selected system faster: 
Hit the target directly

Before you start, it is important to determine which metrics and metrics are important for tracking. These include clicks, conversions, revenue, and expenses. A clear understanding of the goals will help you choose the appropriate option and use the functions correctly [1].
Choose according to your needs

The software differs in its combination of functions and features. Give preference to options for solving problems and the business budget. For example, if processing speed is important, choose a tracker with high performance. 
Download from verified sites
A simple security rule to prevent further problems or loss of the database. The Torrent must comply with the protocols.  
Keep your budget in mind

Pay attention to the various plans that trackers offer, including free and trial versions. Test different systems in advance and choose the one that meets your budget requirements.
Check if the platform is included in the integration

Make sure that the software supports integration with the advertising platforms you work with. This will make it easier to collect data and analyze ongoing promotions.
Increase efficiency

Continuous testing of various ad options will help you determine which strategies led to the result. For example, A / B testing shows which elements of the offer attract users ' attention better and increase conversions.

Keep track of the data

Regular analysis and adjustments will help you achieve better results and increase your income. Use analytical reports to identify weaknesses and make changes.

Protect yourself from intruders

See if there are fraud monitoring features to protect campaigns from fraudulent activities and minimize budget losses. It helps you detect suspicious activity and prevent losses associated with fraudulent clicks and conversions.

 Read the instructions

Don't forget to learn how to work with the tracker and use the available support resources. Use all the features of the tool. Many developers offer training materials, webinars, and technical support to users, so you can really learn and implement your knowledge.  
Remember that trackers are not just tools, but the key to success in the world of affiliate marketing. They give you the power to monitor, analyze, and improve your ad campaigns, making your spending reasonable and your revenue higher.
The traffic website cardinal.com you can download the proven top trackers here. Online services and web applications for arbitration open up unlimited opportunities for optimization. Choose a tool that perfectly suits your needs.
Use cutting-edge technology to stay one step ahead.  
Links to reputable sources
[1]: Mikhail Petrov. TRAFF. Complete guide to affiliate marketing
[2]: Gavrikov A.V. Digital marketing. General Book of an internet marketer
[3]: Daria Zavyalova. 487 hackers for internet marketers: how to get even more traffic and sales