Multi-Event Tracking: see the full user journey (now on Adsterra)

In real campaigns, users rarely convert in one step. First they click. Then maybe install an app. Later they might start a trial or make a purchase. When we measure only the final action, a big part of this journey stays hidden.

That’s why we at Adsterra recently introduced Multi-Event Tracking. The goal is simple: help advertisers see more of what actually happens between the first click and the final conversion. Instead of focusing on a single outcome, marketers can now track several user actions inside one campaign and better understand how traffic performs across the entire funnel.

Why track more than one event?

User journeys today are rarely straight. Someone might click your ad today but subscribe tomorrow. Another user may install the app but explore features before making a purchase.

If campaigns measure only one conversion, these important signals are easy to miss. By tracking several events, advertisers can better understand:

• which traffic sources bring real engagement
• where users leave the funnel
• which steps lead to final conversions

This extra visibility makes attribution clearer and helps teams allocate budgets more confidently.

Here’s a quick overview of how the two approaches differ.

Where multi-tracking works

Mobile apps and utilities

For many apps, installs alone don’t tell the full story. Some users download the app but never try it. By tracking installs and trials together, marketers can see which traffic sources bring users who actually engage with the product.

From there, it becomes easier to:

• prioritize strong placements
• improve ad messages
• optimize landing pages

iGaming and e-commerce

In industries like iGaming or e-commerce, campaigns often aim for more than one result. For example:

• installs + deposits
• subscriptions + purchases

Tracking these events together can reveal how different GEOs behave at each stage. Some regions may drive strong acquisition, while others generate higher revenue. This insight helps advertisers fine-tune offers, adjust bids, and balance growth with profitability.

5 reasons to set up Multi-Event Tracking

Using multi-event tracking can support several performance marketing goals:

1. Clearer ROI analysis: marketers can see where users drop off in the funnel.
2. Smarter budget decisions: spend can shift toward traffic sources that generate multiple valuable actions.
3. Earlier creative feedback: engagement signals appear before the final conversion.
4. Better funnel understanding: promising traffic segments become visible earlier in the journey.
5. More transparent reporting: campaign data reflects multiple user signals instead of one isolated metric.

Getting started with Multi-Event Tracking

Setting up the feature on Adsterra is fairly straightforward. During campaign setup, advertisers typically:

• enable S2S postbacks
• map ClickID parameters
• create separate postback URLs for each event
• test conversions to ensure events fire correctly

Once everything is configured, reports display each event separately, making it easier to analyze campaign performance.

For a detailed walkthrough, we also prepared a step-by-step guide explaining how to configure multi-event tracking: read it on our blog.

A step toward full-funnel analytics

Understanding the entire conversion path matters more than ever now, when marketing is all about data. Measuring only the final action often leaves marketers guessing about what happens before it.

With Multi-Event Tracking, we hope to give advertisers a clearer view of user behavior and more signals for making confident optimization decisions. So if you’re looking for deeper campaign insights, this new feature on Adsterra might be worth exploring.

Enable Multi-Event Tracking with Adsterra and start measuring the full conversion journey.

ENABLE MULTI-EVENT TRACKING WITH ADSTERRA