The world is full of various conferences that are organized by different teams with different goals in mind: some focus on communication, others provide diversity, and then there are events where luxurious lifestyles and fashionable approaches come to the foreground, but SiGMA topped them all — almost effortlessly.
The Venue
It would be a shame to absolutely neglect the venue chosen for this particular purpose. Budapest, one of the most renowned European capitals, is known for its abundance of vast venues, expo centers, and pavilions that can accommodate a huge number of attendees, so it must’ve been an ordeal to pick the option that fits the bill and meets the requirements put forward by the most finicky affiliates and organizers. However, they eventually concluded that Hungexpo Zrt., Hungary’s and the region’s leading exhibition center, was destined to house the invigorating event known as SiGMA East Europe.
Hungexpo is a venue with a rich history. It hosted major international events: the Congress of the European Football Association (UEFA), the annual general assembly of the UN-affiliated International Telecommunications Union (ITU) or Sirha, one of the world’s most important gastronomic events, and the European final of the international cookery competition, the Bocuse d’Or… As you can see, SiGMA’s decision to get cozy within the confines of Hungexpo was only a matter of time: the organizers could not let such an opportunity trickle out between their fingers. Funny how SiGMA’s resolution to reside within the walls of Hungexpo corresponded with the pivotal milestone of the venue and became symbolic: the expo center underwent a significant revamp, and its renewed version can provide the impeccable 21st-century environment for any event and any visitor. In much the same manner, SiGMA also transformed: it expanded, revised its methods and approaches, and settled in a place that represents its values and conveys the message to the public.
The Event
It is not the first time SiGMA has held events in league with Affiliate World, and while some say that it is definitely easier to arrange conferences in tow, it is hard to agree: it is important to sustain your own public image and keep your voice, which may be tricky in partnerships between two marketing giants — it might turn into competition, as one can overshadow the other.
But SiGMA is a perfect example of balance, consistency, and ambition. Last year, they tried a new tack, exploring new possibilities and making tentative steps to assess the audience’s new expectations. Now that the brand gleaned the much-desired information, it felt empowered enough to roll out the show that would definitely leave a mark and affect the industry.
And affect it did. The biggest iGaming conference provided unique hands-on experiences, exhilarating network sessions, challenging reports, mind-blowing parties, and endless opportunities for professional inspiration and personal growth, be it an exclusive iGathering dinner, the long-awaited SiGMA East Europe Awards, or a pitch where you could witness the most spectacular startups making it to the top. Here we should digress a little: SiGMA, the biggest iGaming conference, sprawled its tentacles to neighboring areas and partnered with another event to double, triple, and maximize your potential profit: using the SiGMA ticket, any attendee could participate in a crypto- and blockchain-related conference, AIBC East Europe Agenda held in the same expo. This alone united all affiliates in the sphere, prodding them to engage in conversations, exchange views, and ruminate on the elusive topic of trends that aren’t always on the surface.
Wrapping Up
SiGMA East Europe was a universal success: the organizing team must’ve chosen the quote “only the sky’s the limit” as its motto and went to great lengths to deliver the ultimate experience. Sticking to the previously outlined plan, the conference nonetheless managed to amplify its accomplishments, scale up the event, and prove its exceptional expertise.
