Articles on «marketing»

The Difference Between Cold, Warm, and Hot Leads: How to Market to Each

Imagine yourself at a party where you meet three types of guests: the ones who don’t know anyone (cold leads), the ones who might know a few folks (warm leads) and the ones who are ready to have fun till sunrise (hot leads). Choosing your marketing strategies is quite similar to mingling at that ...

#marketing #guide #lead

Lead Generation Guide 2025: How to Attract and Convert Leads for Your Business

Back in the day, marketers had to hunt for clients through cold calls, newspaper ads and even flyers on lamp posts. But lead generation has evolved a lot since then and got way smarter and more automated to save your time and effort. We are here to explore its basics, why it matters and how you ...

#lead_generation #marketing #guide

Beyond the Call Center: Embracing Digital Channels for Better Customer Service

Did you know that 80% of buyers are more likely to make a purchase on your site when brands offer personalized experiences? And, by the way, 63% of customers do expect you to know their needs and expectations. These little pieces of statistics are already enough to convince you to pay ...

#marketing #customerservice

Christmas Eve Affiliate Marketing: Regional Strategies to Boost Holiday Traffic

The soft glow of twinkling lights, the smell of pine, cinnamon and woodsmoke, the air is electric with holiday spirit… Fellow affiliate marketers, it’s your moment to shine! People across the globe are getting into a festive mood, ready to buy presents and celebrate the magical season of giving. ...

#marketing #guide #xmas #new_year #holidays

Customer Journey Maps: Your Blueprint to Better User Experiences

Come to think of it, marketing specialists are modern adventurers on a treasure hunt. There's only one minor difference: instead of an old dusty scroll with a scraggly X scribbled on it, they draw their maps themselves, hoping to acquire not a treasure chest abrim with doubloons and jewelry but ...

#marketing #customerjourneymap #customerengagement #customerexperience #userexperience

12 Inspiring Instagram Ad Examples to Boost Your Next Campaign

Feel excited to take your Instagram marketing to the next level? Just imagine, how cool it would be if your ads not just caught eyes but also sparked conversations and drove real results… Today is your day! Together we’ll explore the most inspiring ads out there and uncover what makes them so ...

#instagram #marketing #guide #social_media

What Is Upselling? A Complete Guide with Examples and Best Practices

Affiliate marketing is not a piece of cake, webmasters have to constantly explore and apply various sales techniques to keep their profits coming from their advertising campaigns. One of these clever tricks is upselling, when you offer customers a more expensive item with extra features. If the ...

#marketing #sales #guide #upselling

Marketing Tactics for the Spooky Season, Halloween

The leaves turn crisp, the nights grow longer, the smell of pumpkin spice latte lingers in the air… Ah, can you feel it too? This is how Halloween excitement begins to brew! Celebrated on October 31st, it has gone a long way from ancient Celtic roots to a truly global phenomenon and enchanted ...

#marketing #guide #halloween

What is Cross-Posting in 2024: Complete Guide

Tired of juggling countless socials at once? Had our share of that too! Tell you what, cross-posting could be just what you’re searching for! From now on, you will connect with more people without breaking a sweat and effortlessly spread your message via multiple channels. Today, fellow ...

#marketing #guide #social_media #crossposting

Ultimate Guide to Facebook Pixel: Setup and Optimization for Digital Marketers

As Facebook’s user base continues to expand, it remains a favourite platform for marketers and advertisers of all sizes, from large corporations to small-scale artisans and crafters. However, with the rising costs of promotion, it’s crucial to maximise your advertising efforts.

Enter the ...

#facebook #pixel #targeting #marketing #meta

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