All useful articles on the topic - marketing

For those who didn’t know, let us fill you in: there’s this genre of internet entertainment where creators find a suspicious ad, click it, follow the trail, order whatever miracle object is being sold and then unbox it on camera as enthusiastically as a raccoon approaching an open trash can. ...

At some point in the past, social media made overconsumption look aspirational. A stranger in good lighting said she was “literally obsessed with this product” and viewers would rush to add another object to the pile. The fewer thoughts involved, the better. Being online meant being endlessly ...

The internet these days is a pretty wild thing… You never know what absolute nonsense users are gonna crown next. At times, you could swear the latest viral concept is just a product of the collective unconscious running a high fever. Yet, it’s being pushed into everyone’s feed, getting shared, ...

Sometimes a 20-year-old builds something so cool that people start acting as if the next decade has already been decided and we are just waiting for the press release. One minute it was a fresh name climbing through GitHub, the next it was being discussed like some new species of machine that ...

When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...

Verticals like mVAS can make any affiliate feel clever a little too early. And no wonder. You look at it from a safe distance thinking: mobile traffic, short flow, quick conversion… Alright then, what’s the trap? How hard can it be? Then you get a bit closer and notice that there are enough ...

For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...

Here’s a riddle for you: seeing something once or hearing about it a hundred times – what’s more convincing? Most people lean toward the first one. Alright, and what if you get to live through the experience? Even for a minute? Hard to beat that. Marketers caught onto this trick a while ago. ...

Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.

But it is always tempting to use something ...

Ask around about sensory marketing and you’ll hear: “That’s for offline. We are online.” So… we’ve got visuals and some sound, as long as autoplay is working, right? Does that mean the human brain disables the rest of its senses when the browser opens? As if!

You can absolutely mess with ...