Articles on «marketing»

Snoop Dogg has sold a lot of things in his life and now he’s launching a casino. Don’t know about you, but to us, it makes perfect sense. And actually, celebrity gambling projects aren’t that new. For quite some time now, athletes, actors and pop stars have been taking turns to make iGaming look ...

Every few years, people rediscover something they swore they had outgrown. It’s not happening because people forgot how progress works. It’s just… When the present feels unstable, we tend to seek comfort in the idea that someone, somewhere, already figured this out once – and lived with it.

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CPA this, CPA that... sounds familiar, no? Especially if you’re a consummate expert who deals with the model on a regular basis — it’s so common it slaps you in the face on every affiliate program site you encounter.

But what about beginners? They’ve seen the letters, they’ve read the ...

Rumour has it everyone is sick of “New Year, New Me” resolutions. At least, if they weren’t before, they are now. The inbox is clogged with toxic productivity hacks and endless goal‑setting templates nobody asked for. The truth is, at the beginning of January, people aren’t looking for another ...

Holiday marketing has become a parody of itself. Q4 is a literal battlefield and its trenches are littered with “Best Gift Ever!” headlines nobody believes anymore. Audiences are numb to it all, scrolling past with the same energy they reserve for spam calls. Affiliates know the pain: you push ...

Oh, iGaming. Games, right? Everything related to games? In that case, the latest releases on Steam are part of the iGaming industry, correct?

If this is what you think about the iGaming industry, then you seriously misunderstand the term and apply it to all games you see. Even with the ...

So, Telegram. That “messaging app” you thought was just for memes and group chats. Meanwhile, it’s been mutating into something businesses are starting to eye like: wait, is this the place we should be connecting with people?

Already rolling your eyes, thinking “great, another marketing ...

Every November, like clockwork, it begins… Black Friday. Thanksgiving wraps, leftovers are packed and just before the floodgates open – the inbox turns feral and every brand starts shouting – shoppers go quiet.

You think they are just chilling? As if! They are preparing, big time. Tabs are ...

Revenue share or RevShare, if you are in the know – the name sounds clean, almost corporate. But in affiliate marketing, it's anything but boring. This model promises long-term gains for long-term play, especially in gambling, where one loyal customer can bankroll your month. Or not. Today, we ...

Something shifted by the end of summer. Did you feel it too? It all started in the streaming queues. Then spilled into storefronts and subway ads, only to be followed by TikTok feeds and group chats. Manicures turned black. Playlists got darker – less bubblegum, more cello. Fast food chains ...