Many companies want to boost their sales and update their products. One way to do this is through co-branding: a strategy that involves partnering with another brand to create a joint marketing campaign, a new product or a combined service that enhances the customer experience.

However, ...

In the world of consumerism, women stand at the epicenter. They are not merely shoppers. They are the architects of household decisions, the curators of family well-being, and the silent orchestrators of countless everyday choices. From selecting the perfect cereal brand for their kids to ...

Imagine a scene of red trucks with bright lights driving through a snowy forest. What comes to your mind? How about a slogan that says “Just do it”? These are examples of powerful brands that have a strong visual and verbal identity. People around the world can recognize them without even seeing ...

Artificial intelligence is a powerful ally for selling products and boosting brands. Affiliate marketers should embrace these technologies, as it will become a dominant force in 2024, and by 2025 – a vital necessity. Without AI skills, you will be out of loop and even out of job. But no worries, ...

The online shopping market has been booming in recent years, reaching $6.3 trillion in 2023, according to Forbes Advisor . E-commerce is expected to account for more than a fifth of all retail sales by 2027, making it a dominant force in the global economy. Another study by Oberlo ...

YouTube Shorts is a video format that has taken the platform by storm. It is not just a mere feature or a section, but a great tool for advertising, promotion and monetisation. It opens up a world of possibilities that regular videos on the service do not offer.

Whether you want to make ...

Amazon is a global e-commerce giant that raked in $143.1 billion in revenue in the third quarter of 2023, a 13% increase year-over-year. One of the features that drives its success is Amazon Storefront, which allows content creators to build their own online shops on Amazon, where they can ...

A common misconception among many beginners in the marketing field is that the success of an advertising campaign depends solely on the budget. They assume that low-cost advertising is bound to fail. But this is far from the truth. And the most convincing evidence of this is viral marketing.

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Influencer marketing is a versatile strategy that blends the best of both worlds – marketing and PR. It can be used effectively by various groups, such as brands, marketers, PR-specialists, entrepreneurs and webmasters. Each of them can leverage the different levels of influencer marketing that ...

Effective marketing boils down to three key goals: persuade, influence and push for action. You can sway decision-making with feedback and guarantees. The classic timers — time and quantity limits on the product — will help to nudge the target action. But persuasion is a tough nut to crack. ...