Articles on «marketing»
We've all had that moment: you scroll past an ad and feel completely invisible… like those brands create an entire world where people like you simply don’t exist. Inclusivity can fix this disconnect: it transforms typical consumer relationships from "Hey, buy this!" to "We see you, we get you ...
Personalization is key. It’s an unofficial motto of today’s marketing, and companies more or less consistently follow the principle: Grammarly sends reports to users on how their writing has improved; Nike has a 3D sneaker customization platform; and Hulu adjusts its targeting to provide each ...
10 minutes is not enough to outline your general approach to work and employee training, a skeptic once said. This skeptic clearly wasn’t familiar with Stefan Muehlbauer.
In just ten minutes the man gives you a tour around the industry, taking you behind the scenes of the affiliate ...
Not all influencers are created equal. To be honest, some of them are just random pretty faces holding products. Then, you might ask: what sets the best apart? Authenticity. “Buy space, blast message” is a thing of the past. These days, marketers have to find people who breathe their brand’s DNA ...
Three seconds. That's how long you have to capture attention with your affiliate offer... unless you’ve mastered gamification. If you asked yourself why users couldn’t put down that mobile game but, at the same time, easily scrolled past your ads – this is it, the secret has been hiding in plain ...
Marketing advice is everywhere: your inbox is probably stuffed with tips and tricks, your social feeds are overflowing with "guaranteed" strategies and everyone seems to have magic formulas for success. It's enough to make your head spin. And let's be honest – most of those flashy promises don't ...
Women are miracle workers, truly. In the modern world, where the boundaries exist only in our heads, more and more female specialists shatter the glass ceiling to pieces and prove that they can achieve unthinkable heights in any field. Affiliate marketing is a great choice to express your talent ...
Climate change, pollution, ocean garbage patches and destroyed ecosystems… All of these problems can no longer be dismissed. Luckily, people become more aware of their negative impact on the planet and try hard to reverse it. Day after day. To achieve this goal, they are introducing ...
Neural networks are constantly transforming and recently we’ve witnessed many rising AI stars with huge potential. Well-known Chat GPT and Gemini, which up until recently cozily nested atop the Olympus of cutting-edge technologies, now have to make way for a new generation of promising rivals. ...
Curious about how much each click on your affiliate links can earn you? Then, buckle up and get ready to learn about EPC or Earnings Per Click, somewhat of a financial compass on your marketing path. In this article, we’ll unveil the definition and arithmetic behind it, plus share tips and ...