Here’s a riddle for you: seeing something once or hearing about it a hundred times – what’s more convincing? Most people lean toward the first one. Alright, and what if you get to live through the experience? Even for a minute? Hard to beat that. Marketers caught onto this trick a while ago. ...
Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.
But it is always tempting to use something ...
Ask around about sensory marketing and you’ll hear: “That’s for offline. We are online.” So… we’ve got visuals and some sound, as long as autoplay is working, right? Does that mean the human brain disables the rest of its senses when the browser opens? As if!
You can absolutely mess with ...
Impulsive behaviour and staged urgency are the best friends of every sales funnel. Sure, if you make the path from pitch to conversion smooth, remove every possible stumble and then top it off with big promises and a countdown timer for good measure, the user is on the hook. Or… are they?
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Affiliate accounts on socials are full of undeniable effort: carefully engineered hooks, fresh formats, trend sounds, well-written and SEO-optimised captions… every detail is polished to a shine so that the algorithm gods stay pleased.
But wouldn’t you know it, these platforms don’t really ...
It’s February and your feed knows it – everything is red, pink and shaped like anatomically inaccurate blood-pumping organs, paired with truly questionable typography and cupids working full-time.
But relax, we are not going to dissect Valentine’s Day as a marketing event. The holiday is ...
Breaking news, stop the presses! There’s growing public outrage over… AI ads.
They may look smooth all they want, yet the brain senses this emotional weightlessness and goes: “Nah!” Users scroll by because they’ve gotten very good at spotting effort that didn’t cost anything. You don’t ...
Snoop Dogg has sold a lot of things in his life and now he’s launching a casino. Don’t know about you, but to us, it makes perfect sense. And actually, celebrity gambling projects aren’t that new. For quite some time now, athletes, actors and pop stars have been taking turns to make iGaming look ...
Every few years, people rediscover something they swore they had outgrown. It’s not happening because people forgot how progress works. It’s just… When the present feels unstable, we tend to seek comfort in the idea that someone, somewhere, already figured this out once – and lived with it.
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CPA this, CPA that... sounds familiar, no? Especially if you’re a consummate expert who deals with the model on a regular basis — it’s so common it slaps you in the face on every affiliate program site you encounter.
But what about beginners? They’ve seen the letters, they’ve read the ...
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