All useful articles on the topic - affiliate

It’s hardly a secret that for a long while the world map was treated by iGaming affiliates as a backup plan. Too much competition? Try another GEO. Ads getting blocked? Move again. Payment issues? Well, you already know what to do. That trick still works every now and then, but there’s no ...

At some point in the past, social media made overconsumption look aspirational. A stranger in good lighting said she was “literally obsessed with this product” and viewers would rush to add another object to the pile. The fewer thoughts involved, the better. Being online meant being endlessly ...

Sometimes a 20-year-old builds something so cool that people start acting as if the next decade has already been decided and we are just waiting for the press release. One minute it was a fresh name climbing through GitHub, the next it was being discussed like some new species of machine that ...

When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...

Verticals like mVAS can make any affiliate feel clever a little too early. And no wonder. You look at it from a safe distance thinking: mobile traffic, short flow, quick conversion… Alright then, what’s the trap? How hard can it be? Then you get a bit closer and notice that there are enough ...

For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...

Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.

But it is always tempting to use something ...

We all love to sit around and chat about traffic, swapping tales of oh-so-clever tricks we used to score it. But once you have to work with several platforms at once, juggle spend, top up balances and separate flows, the back-office layer under the hood might start to creak. Functioning funnels ...

Impulsive behaviour and staged urgency are the best friends of every sales funnel. Sure, if you make the path from pitch to conversion smooth, remove every possible stumble and then top it off with big promises and a countdown timer for good measure, the user is on the hook. Or… are they?

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February is officially underway, which means SiGMA Eurasia (or, as it’s usually called in the Russian-speaking community, “Sigma Dubai”) is getting closer. What’s worth noting is that this time the organizers decided not to bundle it with Affiliate World Dubai, like they did the past few times, ...