When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...
Verticals like mVAS can make any affiliate feel clever a little too early. And no wonder. You look at it from a safe distance thinking: mobile traffic, short flow, quick conversion… Alright then, what’s the trap? How hard can it be? Then you get a bit closer and notice that there are enough ...
For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...
Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.
But it is always tempting to use something ...
We all love to sit around and chat about traffic, swapping tales of oh-so-clever tricks we used to score it. But once you have to work with several platforms at once, juggle spend, top up balances and separate flows, the back-office layer under the hood might start to creak. Functioning funnels ...
Impulsive behaviour and staged urgency are the best friends of every sales funnel. Sure, if you make the path from pitch to conversion smooth, remove every possible stumble and then top it off with big promises and a countdown timer for good measure, the user is on the hook. Or… are they?
...
February is officially underway, which means SiGMA Eurasia (or, as it’s usually called in the Russian-speaking community, “Sigma Dubai”) is getting closer. What’s worth noting is that this time the organizers decided not to bundle it with Affiliate World Dubai, like they did the past few times, ...
The job market we knew just a few years ago doesn’t really exist anymore. Since then, remote work has become the new norm, traffic crosses borders back and forth and talent is no longer tied to a pin on the map. What did stay local for a while are budgets, decisions and hiring power. But now ...
2025 was… a lot. If you didn’t get humbled at least once this year, congrats on your alternate universe (please send coordinates!). For the rest of us: traffic got moodier and rules got stricter-ish. The worst part – nothing is “wrong” wrong, it’s just different now and somehow less stable. But ...
Affiliate marketers are the public that never misses a good show when it encounters one, and that's why Affiliate Expo 2025 at Lago Maggiore in Italy won't go unnoticed. This remarkable show changes the rules of the game, pushing clubs and restaurants deeper into the background and bringing to ...
Hello! You have an ad blocker enabled, part of the site will not work!