When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...
Verticals like mVAS can make any affiliate feel clever a little too early. And no wonder. You look at it from a safe distance thinking: mobile traffic, short flow, quick conversion… Alright then, what’s the trap? How hard can it be? Then you get a bit closer and notice that there are enough ...
For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...
On-page SEO, off-page SEO, technical, organic, local, whitehat... The list isn’t even half as long as it could have been, had we mentioned other sorts of SEO optimization. Yes, we have intentionally thrown the unrelated types of SEO together in order to demonstrate a simple idea — that SEO ...
Affiliate marketing is not universally known as an art form: we analyze, repurpose outdated creatives, and inspect new patterns, discovering tendencies and making them work to our advantage.
Well, it’s only one way to look at it. We strive to preserve the creative streak and mix it with a ...
Here’s a riddle for you: seeing something once or hearing about it a hundred times – what’s more convincing? Most people lean toward the first one. Alright, and what if you get to live through the experience? Even for a minute? Hard to beat that. Marketers caught onto this trick a while ago. ...
We all love to sit around and chat about traffic, swapping tales of oh-so-clever tricks we used to score it. But once you have to work with several platforms at once, juggle spend, top up balances and separate flows, the back-office layer under the hood might start to creak. Functioning funnels ...
Blogging. Website posting. Analytics. Services, products, commissions, collaborations, ads, funnel refinement — sounds like a bunch of terms plucked out of a management textbook written several years ago, when such words had a magical flair around them, creating a realm of unknown mystery you ...
Ask around about sensory marketing and you’ll hear: “That’s for offline. We are online.” So… we’ve got visuals and some sound, as long as autoplay is working, right? Does that mean the human brain disables the rest of its senses when the browser opens? As if!
You can absolutely mess with ...
Impulsive behaviour and staged urgency are the best friends of every sales funnel. Sure, if you make the path from pitch to conversion smooth, remove every possible stumble and then top it off with big promises and a countdown timer for good measure, the user is on the hook. Or… are they?
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