Articles on «guide»
What does your customer journey look like? They might scroll Instagram lying in bed at sunrise, then check email during lunch and end up browsing your website after dinner. But if these touchpoints feel like they are coming from three different companies, you've got a problem. That's where ...
Lasciate ogne speranza, voi ch’intrate.
Dante, La Divina Commedia
Whenever we write about Italy (which doesn't happen often, by the way), we are always inclined to use some pompous title, something akin to the ones opening long and diffusive articles, for example, In the Footsteps ...
We've all had that moment: you scroll past an ad and feel completely invisible… like those brands create an entire world where people like you simply don’t exist. Inclusivity can fix this disconnect: it transforms typical consumer relationships from "Hey, buy this!" to "We see you, we get you ...
There comes a time when we all start obsessively thinking about cloning ourselves… So that our digital mini-mes could handle Instagram messages while we are busy living our best lives! This dream becomes reality thanks to Instagram chatbots – your virtual personal assistants that hustle for your ...
Not all influencers are created equal. To be honest, some of them are just random pretty faces holding products. Then, you might ask: what sets the best apart? Authenticity. “Buy space, blast message” is a thing of the past. These days, marketers have to find people who breathe their brand’s DNA ...
Three seconds. That's how long you have to capture attention with your affiliate offer... unless you’ve mastered gamification. If you asked yourself why users couldn’t put down that mobile game but, at the same time, easily scrolled past your ads – this is it, the secret has been hiding in plain ...
Let's get straight to the point about Facebook access. You are locked out. It’s a total bummer. Maybe you are a marketer who needs to manage multiple ad accounts but keeps hitting frustrating limitations, your country has weird internet rules or you are just sick of being tracked everywhere. ...
Marketing advice is everywhere: your inbox is probably stuffed with tips and tricks, your social feeds are overflowing with "guaranteed" strategies and everyone seems to have magic formulas for success. It's enough to make your head spin. And let's be honest – most of those flashy promises don't ...
Climate change, pollution, ocean garbage patches and destroyed ecosystems… All of these problems can no longer be dismissed. Luckily, people become more aware of their negative impact on the planet and try hard to reverse it. Day after day. To achieve this goal, they are introducing ...
Curious about how much each click on your affiliate links can earn you? Then, buckle up and get ready to learn about EPC or Earnings Per Click, somewhat of a financial compass on your marketing path. In this article, we’ll unveil the definition and arithmetic behind it, plus share tips and ...