We all love to sit around and chat about traffic, swapping tales of oh-so-clever tricks we used to score it. But once you have to work with several platforms at once, juggle spend, top up balances and separate flows, the back-office layer under the hood might start to creak. Functioning funnels ...
Blogging. Website posting. Analytics. Services, products, commissions, collaborations, ads, funnel refinement — sounds like a bunch of terms plucked out of a management textbook written several years ago, when such words had a magical flair around them, creating a realm of unknown mystery you ...
Ask around about sensory marketing and you’ll hear: “That’s for offline. We are online.” So… we’ve got visuals and some sound, as long as autoplay is working, right? Does that mean the human brain disables the rest of its senses when the browser opens? As if!
You can absolutely mess with ...
Impulsive behaviour and staged urgency are the best friends of every sales funnel. Sure, if you make the path from pitch to conversion smooth, remove every possible stumble and then top it off with big promises and a countdown timer for good measure, the user is on the hook. Or… are they?
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Affiliate accounts on socials are full of undeniable effort: carefully engineered hooks, fresh formats, trend sounds, well-written and SEO-optimised captions… every detail is polished to a shine so that the algorithm gods stay pleased.
But wouldn’t you know it, these platforms don’t really ...
Affiliates have hardly had a breather after the hullabaloo caused by this February’s SiGMA, and now they have to rev up and prepare for another magnificent show, Affiliate World Dubai. Yes, you got it right: this year, the conferences are held separately, though the destination remains the same. ...
POP ads. Does it strike a chord?.. Does it ring a bell in your head whenever you come across this word? Most likely, it does — and you already imagine dozens of opportunities with this technology alone. Then, perhaps, you realize you’re torn between two minds as to whether it is still a viable ...
It’s February and your feed knows it – everything is red, pink and shaped like anatomically inaccurate blood-pumping organs, paired with truly questionable typography and cupids working full-time.
But relax, we are not going to dissect Valentine’s Day as a marketing event. The holiday is ...
Breaking news, stop the presses! There’s growing public outrage over… AI ads.
They may look smooth all they want, yet the brain senses this emotional weightlessness and goes: “Nah!” Users scroll by because they’ve gotten very good at spotting effort that didn’t cost anything. You don’t ...
It’s always clear with Tier 1: those prosperous ones that are always in the news, with the leaders putting forward new initiatives, some of them sporting a stellar pair of stylish aviators. It’s more or less clear with Tier 3: they resurface every now and then, and they are considered ...
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