Holiday marketing has become a parody of itself. Q4 is a literal battlefield and its trenches are littered with “Best Gift Ever!” headlines nobody believes anymore. Audiences are numb to it all, scrolling past with the same energy they reserve for spam calls. Affiliates know the pain: you push ...
Oh, iGaming. Games, right? Everything related to games? In that case, the latest releases on Steam are part of the iGaming industry, correct?
If this is what you think about the iGaming industry, then you seriously misunderstand the term and apply it to all games you see. Even with the ...
So, Telegram. That “messaging app” you thought was just for memes and group chats. Meanwhile, it’s been mutating into something businesses are starting to eye like: wait, is this the place we should be connecting with people?
Already rolling your eyes, thinking “great, another marketing ...
As a mobile user, you expect miracles when you buy a new phone: the basic functions, such as calling and texting, are gradually stepping down — it’s nice to have a gadget that can do that, but we also pay attention to other features, not in the least to the vast ecosystem of services. These ...
Every November, like clockwork, it begins… Black Friday. Thanksgiving wraps, leftovers are packed and just before the floodgates open – the inbox turns feral and every brand starts shouting – shoppers go quiet.
You think they are just chilling? As if! They are preparing, big time. Tabs are ...
As a person who was in Rome and clung to every single monument she saw, the writer of this article is surprisingly staid and collected. Of course, it is nigh impossible to quell the desire to share the unquenchable enthusiasm about the city, but here’s the thing: Rome is one of the places that ...
Big-budget brands don’t own advertising anymore. The velvet rope’s been cut and now thanks to self-serve ad networks anyone can launch a campaign, including you. Yes, even if your “team” is just you, your cat and a half-charged laptop.
But don’t confuse access with clarity. These platforms ...
When it comes to gambling, any unexpected debacle can ruin your campaign: implacable policies; restrictions sprouting out of nowhere; antediluvian misconceptions imposed on you by the general public, and other, less evident issues. That's why it's essential to know all GEOs where your gambling ...
Your site is a storefront. But the shelves are mostly bare, with ad space craving for deals. Sounds familiar? Well, instead of cold-calling sponsors or coding till your eyes blur, there is a better way in: supply-side platforms. Forget the dazzle, ignore the small talk – SSPs get down to ...
Blink and you’ve missed it! That perfect ad spot you were eyeing? Snatched before your coffee hits the desk – courtesy of real-time bidding (RTB) market. Every time someone opens an app or scrolls through a site, advertisers go full Hunger Games in a micro auction to claim a VIP seat in the ...
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