Many novice affiliate marketers fall into the trap of choosing the wrong niche and traffic source and end up wasting their money. To help you avoid this pitfall, we have prepared an article on how to select a suitable niche and drive traffic to it.
The Niches in Affiliate Marketing Explained
In affiliate marketing, products and services are categorised into different niches. Each niche has its own characteristics and target audience. There are 10 main niches in affiliate marketing that are traditionally considered.
Nutra
This niche covers various products related to health and beauty, such as dietary supplements, weight loss, beauty and anti-aging products. These are not drugs, but natural or herbal remedies. Most of the offers in this niche pay on the CPA model, which means that the webmaster only gets money for specific actions (such as payment for goods).
The nutra niche is suitable for both experienced and novice webmasters. It is possible to make money in this niche even on your own. However, many offers in this niche require cloaking, which is an additional expense.
- Difficulty level. Medium. The competition is high and it can be hard to succeed with a low budget. It is also important to understand the trends and seasonality of this niche.
- Target audience. Depends largely on the offer. For example, cosmetic products are better targeted to women, but weight loss products can appeal to both men and women of any age.
- GEO. Any. Latin American countries (Tier3) have good conversion rates. If you have enough experience, you can try traffic from Tier1 and Tier2 countries.
E-commerce
This niche encompasses any kind of products (from sports equipment to appliances and household items) that can be bought online. Due to the pandemic, e-commerce sites have gained more popularity and the audience has become more accustomed to online shopping. The advantages of this niche are its constant demand and versatility. Moreover, it is a white niche and you do not need to use cloaking. Everyone, regardless of gender, needs a new phone, a handy case or a good luck charm.
Usually, the offers in this niche pay on a CPA model. The webmaster gets money after the buyer receives the product.
Difficulty level. Medium. You need to have a good knowledge of the market and be able to segment the audience for different offers.
Target audience. Depends on the offer. But according to statistics, the most frequent users of e-commerce sites are people aged 25-35.
GEO. Depends on the advertiser and the offer. For example, Amazon only accepts traffic from Tier1 countries.
Finance
The finance niche covers crypto, credit solutions, consumer loans and binary options. This niche is one of the most profitable in affiliate marketing because the payouts are high. Moreover, the same customers often take multiple loans.
The main challenge of working with this niche is that you need to be aware of the laws of the country you are targeting, so you do not get banned. On the bright side, there are many white offers that you can work with without farming and cloaking.
Difficulty level. High. There are many restrictions in the offers. For example, you cannot use adult and incentivized traffic. You also cannot use contextual advertising: Google bans such ads.
Target audience. Users from 20 years old and above. The finance niche has a wide range of potential customers: from people who struggle to make ends meet to those who want to invest a large sum in a business.
GEO. For banking and investment offers, Tier1 countries are suitable (the money turnover is high here, so the payouts are reasonable). Micro-loans are better in Tier3 countries.
Dating
The following niche consists of dating apps and sites. Dating is a timeless niche that converts well regardless of the season. We recommend beginners to target a specific social group (religion, nationality, age of the audience) when creating ads.
The offers in this niche work on two payment models:
SOI/DOI, CPI – for dating apps. Advertisers pay for subscriptions or app downloads;
CPA – for dating sites. Advertisers pay for a specific action (e.g. filling out a questionnaire).
The payouts depend on the GEO, the offer and the type of traffic. For example, leads from Tier1 countries are paid higher than leads from Tier2 countries.
Difficulty level. Low. Beginners can easily start with dating. But it is better to choose offers with payment for a specific action – they are easier to work with.
Target audience. Mainly male. More than 60% of users of popular dating apps (Tinder, Badoo) are men.
GEO. Almost all countries.
Gambling / Betting
The niche includes online casinos, poker rooms, bookmakers and other similar services. Gambling advertisers usually offer high payouts and several collaboration models:
CPA – payment for registration or making the first deposit;
RevShare – webmasters receive a percentage of each user’s deposit;
Hybrid – payment for the first deposit and the lost amount.
The niche is challenging. You need to have strong persuasion skills to convince users to make at least the first deposit. Moreover, in many countries gambling is banned or strictly regulated, so it is not easy to get your ads approved on advertising platforms.
And even if you generate hundreds of leads every day, but they do not convert into deposits, the advertiser may not pay you. Usually a large number of “empty” registrations indicates that the webmaster uses incentivized or bot traffic. Advertisers and affiliates are not always willing to investigate the details and they may not only withhold your payments, but also ban you.
Difficulty level. The niche is highly competitive due to the big money involved. Testing and entering the gambling niche may be too costly for some people.
Target audience. Mainly male from 25+. But in Tier1 countries, women are also active in gambling.
GEO. Mostly users from Tier1 and Tier2.
Sweepstakes
This niche covers contests and sweepstakes. Users are usually asked to provide their contact information to participate in a draw. Later, affiliate marketers and advertisers use this data to send users relevant ads.
The sweepstakes niche is popular and has a high conversion rate. But there is also a lot of fraudulent traffic, which makes advertisers check leads carefully. And this increases the hold time up to 15-20 days.
Difficulty level. Low. Ads convert well in this niche. Payouts are usually for registration, so it will be easy for beginner webmasters to “break even” on the money spent on traffic.
Target audience. Young people aged 15-25. But it is better to follow the offer and available prizes.
GEO. Almost all countries.
Gaming
Gaming is a niche of games for mobile devices, computers and tablets. They usually have an internal monetization system, such as in-app advertising or paid chips.
Most of the offers pay on a CPA model, which means for registrations and downloads. This makes the work of the webmaster easier. You can drive traffic from any source to any GEO (except for adult gaming).
Difficulty level. Medium. It is easy to enter the niche, but to start earning you need to have an understanding of the gaming industry and user preferences.
Target audience. Very diverse: children, teenagers and adults – everyone plays. The majority of the audience is between 15 and 35 years old. More than half of gamers are men.
GEO. Any. The main thing before choosing a country is to check the internet coverage. For example, there is no point in driving traffic to games in Eritrea: the country lacks technology and access to the web. For adult games, it is better to choose Tier3 countries, they convert better.
Adult
Adult is a niche that includes all 18+ products and services. There are adult dating, merchandise, games, nutra, etc. The offers in this niche pay according to one of two models:
CPS – webmasters receive a fixed amount for each referred client. The amount of payouts usually depends on the GEO;
RevShare – webmasters receive a percentage (from 25%) of the amount that the user spends monthly on the offer.
In adult-themed offers, you do not need to spend a lot of time finding a target audience. Affiliate marketers can have a lot of freedom here, until their advertising account gets blocked.
Difficulty level. Low. But some offers may be too complex for affiliates without experience (such as adult games).
Target audience. 80% men. Offers are mostly designed for people from 25 to 45 years old.
GEO. Almost all countries.
Essay
The infobusiness niche involves selling essays, term papers, webinars, online courses and training. The advantages of this niche are that it is growing (hence low competition) and most of the offers are white-hat (meaning you can drive traffic from almost any source).
The payouts in this niche depend on the GEO. In Tier1 countries, they are higher (advertisers are willing to pay up to $300 per client), but essays and term papers have low conversion rates here. It is better to drive traffic to webinars and online courses in these countries: they have higher conversion rates and there is an opportunity to work on the RevShare model.
Difficulty level. Medium (if you enter the niche through targeted or contextual advertising).
Target audience. Almost all age groups. But the majority of the audience – people aged 17-25.
GEO. USA, Canada, Western Europe, Australia, Singapore, UAE, China.
Install
This niche consists of offers that allow users to install various applications, such as utilities, games or antiviruses. The niche itself is relatively simple, since the apps are usually free and have a low barrier to entry. However, before choosing an install-offer, a marketer should consider the following factors:
Target action. The fewer clicks a user has to make, the higher the chances of conversion and profitability.
Size of payouts. Bigger is not always better. We do not recommend beginners to start with Tier1 countries: payouts are higher there, but traffic is harder to convert.
In the install niche, the user’s actions are minimal: they just have to press a button to confirm subscription or download. That’s it – the conversion is done.
Difficulty level. Medium. It is important to have a good grasp of analytics. For example, your CR should not be too high, otherwise you might be accused of using fraudulent traffic and get banned.
Target audience. Mostly people under 30 years old.
GEO. You need to select those countries where mobile internet is affordable and widespread. But, as we mentioned above, it’s better to opt for Tier 2 and 3 countries if you are just beginning in this niche. For example: China, India, Turkey, Brazil, Mexico, Malaysia, Indonesia, Philippines.
How to Choose the Best Traffic Source for Affiliate Marketing
A traffic source is a platform that provides a webmaster with a targeted audience. Let’s review the most commonly used sources for generating traffic.
SEO
SEO stands for Search Engine Optimization, which is the process of improving a website’s ranking on search engines (e.g. Google). To achieve a high ranking, a website needs to have unique and relevant content that is updated regularly. Other factors that affect the ranking include loading speed, keyword density and user behaviour. SEO offers a steady and organic flow of traffic and a high conversion rate, but it requires a lot of time and effort. It can take at least 2-3 months of intensive work for a website to reach the top of the search results.
To get SEO traffic, webmasters need to have technical skills and resources. They should know how to program, create content, design and optimise their website according to Google’s criteria. If they lack these skills, they may have to hire freelancers or agencies to help them.
One of the main drawbacks of SEO traffic is the lack of targeting options. The only way to target the audience is by using keywords that match their search queries.
Before choosing this source, a webmaster also needs to research the GEO (geographic location) of their potential customers. For example, in some countries like Montenegro and Armenia, most businesses are concentrated on social networks, and there is no point in driving traffic to a landing page from a search engine.
Google Ads \ Yahoo Gemini \ Bing Ads \ Baidu
These are online advertising services that allow you to create and run ads on various platforms. They have similar features, but also some differences. Let’s review them briefly.
Google Ads is the largest and most popular online advertising service. It allows you to target your ads by audience demographics, keywords, GEO, interests and devices. Google Ads offers three main formats of ads:
Search ads. Your ad appears as a sponsored result on Google’s search engine, with the label “Ad”. You can target your ads based on the keywords that users type in the search bar;
Display ads – banners that can be placed on Google’s partner websites;
Video ads – these are ads that run on YouTube.
The cost of your ads depends on an auction system. The minimum cost per click (CPC) is $0.01. The actual CPC varies depending on the GEO, level of competition and keywords. For example, “lawyer” and “attorney” are among the top 10 most expensive keywords, with an average CPC of $6.
Important: Google Ads prohibits advertising certain products and services, such as medicines, drugs, weapons, alcohol, adult-offers, casinos and microloans.
Yahoo Gemini is Yahoo’s own advertising network. In Yahoo Gemini, you can buy different types of ads, such as banners, video ads, search ads and native ads (placing an article on the main page of Yahoo). You can target your ads by country, language, gender, age, interests and device types. You can also import your ad campaign from Google Ads.
The minimum CPC is $0.5. The final CPC depends on the GEO, competition and keywords. The main audience is the USA (more than 50% of traffic).
Bans: adult, drugs, weapons, counterfeits.
Bing Ads is Microsoft’s advertising network. Bing is the third most popular search engine (after Google and YouTube). It has a monthly homepage audience of over a billion people.
Bing Ads works on the same principle as Google Ads. The most popular ad formats are: search ads, display ads on partner websites and product ads. You can target your ads by language, GEO, demographics of the target audience and interests.
The minimum CPC is $0.05. The main audience is China (40% of audience) and USA (23% of audience).
Important: Bing Ads forbids advertising tobacco, e-cigarettes, knives, weapons, alcohol. Also, your ads should not contain any political or religious overtones, defamation, violence, etc.
Baidu is China’s largest search engine. About 700 million users visit the platform every month. It offers the same ad formats as Google Ads and Bing Ads: search ads, display ads and video ads.
The average CPC depends on the industry, starting at about $0.5. The main and only audience is China.
To run ads on Baidu, your website must be in Chinese. Also, when launching a campaign, Baidu requires a scanned business registration certificate.
Important: Baidu prohibits advertising adult-offers and gambling. In China, you can face up to 10 years in prison plus a large fine for such an offence.
SMM
SMM stands for social media marketing. It involves both organic and paid strategies to reach and engage potential customers on social media platforms.
Organic SMM requires creating and maintaining pages or profiles on social media, posting relevant and valuable content and interacting with followers. But organic SMM can be challenging due to the low reach and high competition on most platforms. That’s why many marketers also use paid SMM, which is also known as social media advertising or targeted advertising.
advertising allows you to create and run ads on social media platforms that match your ideal customer profile. You can specify various criteria, such as demographics, interests, behaviours, locations and devices, to target your ads to the most relevant and qualified audience. This way, you can increase your chances of conversion and return on investment (ROI). However, targeted advertising also comes with a cost, which varies depending on the platform, ad format, bidding strategy and competition.
Facebook is one of the largest and most popular social media platforms, with more than 3 billion active users of different ages. It also has one of the most advanced and powerful advertising platforms: Facebook Ads Manager.
With Facebook Ads Manager, you can create and run ads on both Facebook and Instagram, as well as other partner networks. You can choose from various ad formats, such as image, video, carousel, collection or stories and target your ads by gender, age, interests, marital status, lifestyle, GEO and more.
Advertising on Facebook is not cheap: the average cost per click (CPC) is $0.94 (the average cost per 1000 impressions (CPM) is $12.07). Moreover, advertising on Facebook is not easy: the platform has strict rules and policies that prohibit certain products and services from being advertised, such as alcohol, dietary supplements, medical products, counterfeit brands, adult-offers, etc. The platform also has a sophisticated algorithm that monitors and moderates ads based on various factors. If your ad violates any of the rules or policies, it may be rejected or banned. And if your account or campaign gets banned, it may be difficult to get feedback or support from Facebook.
For beginners, Facebook may not be the best traffic source. There are many challenges and risks involved in advertising on Facebook without experience. You may end up wasting your budget or getting penalised by the platform. Therefore, it is advisable to learn more about Facebook advertising best practices before launching your first campaign. You can find more details about targeting on Facebook
.
Instagram is another huge and popular social media platform, with 1,5 billion active users of different ages. The platform is owned by Facebook, so it shares the same advertising platform: Facebook Ads Manager. This means that you can use the same ad formats and targeting options as Facebook.
Advertising on Instagram is slightly cheaper than Facebook: the average CPC is $0.70 (the average CPM is $6.70). The minimum budget for a group of adverts on Instagram is $1 per day for impressions (CPM), clicks (CPC), video views (CPV), or post engagements (CPE). For low-frequency events such as app installs or offer claims (CPA), the minimum budget is $40 per day.
For beginners, Instagram may be a better option than Facebook if your target audience is more active and engaged on this platform. Instagram users tend to be more interested in visual content and shopping than Facebook users. Nevertheless, you still need to be careful and follow the guidelines and best practices for advertising on Instagram.
🔥 How to Rock Instagram: Make Your Best Creatives on Instagram
Telegram is a popular messaging app that has reached 750 million users worldwide. To get traffic from Telegram, you need to create or buy a channel, as this is the only way to reach potential customers.
Targeted advertising is available on Telegram since July 2022. However, you need a minimum budget of €2 million to start if you want to use the official Telegram Ad Platform. This is because Telegram wants to ensure that the ads are of high quality and relevance, and that they do not interfere with the user experience.
If you don’t have that much money, you can still use targeted advertising through third-party agencies or platforms that work with Telegram Ads, such as Telega.io. These platforms may have lower minimum budgets and more flexible options for creating and managing your ads. However, they may also have different rules and policies than the official Telegram Ad Platform, so you need to be careful and follow their guidelines.
You also need to keep in mind that Telegram Ads have limited targeting options. You can only customise your ads by:
language;
topic of interest (marketing and PR, business and entrepreneurship, etc.);
topic of disinterest (here you specify the topic of the channels where you don’t want to run your ads);
specific channels where you want to advertise (you need to provide direct links).
According to Telegram’s rules, it is forbidden to advertise shocking content, adult-offers, gambling, weapons, alcohol, etc. The platform is suitable only for white offers.
Teasers
Teasers are small ads with an intriguing title and picture. They are often used by marketers to attract users with sensational claims, such as “this remedy helped me lose 10kg in a week…”. Teasers are easy to launch, but they target a “cold” audience. This means that you need to prepare a high-quality landing page and choose a reliable advertising network. You should check reviews, bot traffic and targeting options of the network before using it. Usually, you can target your teasers by gender, age, GEO and (sometimes) interests.
Teasers are not suitable for complex niches like finance, as they don’t convert well. They work better for offers with a simple target action, such as scrolling to the end of the page. They can also work for products with quick results, such as “one glass of miracle remedy and you are a sex giant”.
The advantages of teasers are low cost and easy moderation. The average cost per click for teaser ads is $0.05. You can also advertise grey offers without getting banned.
Push Notifications
Push notifications are small pop-up messages that appear on your computer or phone screen. For example, when you get a YouTube notification on your smartphone, that’s a push notification.
Push notifications are cheap and easy to set up, so they are ideal for beginners. You can test your landing pages with a low budget of $30-$50, as the cost per click starts at $0.003. You don’t need to hire a designer or a copywriter, as the texts and images are small and simple. You just need to create catchy headlines and icons that grab the user’s attention.
However, you also need to consider the challenges and limitations of push notifications. You will have to deal with a “cold” audience, as push notifications have minimal targeting options. You can only target your ads by GEO, gender, age, operating system, browser and devices. Moreover, your ads will lose their effectiveness quickly, as users get bored or annoyed by them. The quality of traffic is also low, as some push networks have a lot of bots that waste your budget. The average cost per click is $0.01, but it may vary depending on the network, GEO and competition.
Popunder
A popunder is an ad that opens in a new window behind the tab that the user is browsing. Unlike other ad formats, it does not require a banner or a creative, only a landing page.
The average cost per 1000 popunder impressions is $2-$3 for Tier1 countries. However, there are also some drawbacks to this format. The audience is “cold” and may not be interested in your offer. The targeting options are minimal and depend on the network you use. The traffic may include bots that inflate your costs. Also, popunders can be blocked by ad blockers.
This type of traffic works best for offers with simple actions, such as subscription, app installation, extension download, etc. In general, popunders are an easy and cheap source of traffic and beginners in affiliate marketing can start with them.
Clickunder
A clickunder is an ad that opens when the user clicks on any part of the website. This format is intrusive and annoying for the user, as it redirects them to the advertiser’s website without their consent. Therefore, you should expect low conversions and high bounce rates from this format.
The format is not suitable for complex offers that require more engagement and trust from the user. Even some simple offers may not allow this source. Moreover, some networks have a lot of bot traffic on clickunders. However, the cost per click is very low, only $0.003 on average. Clickunders can convert relatively well for dating sites, weight loss products, potency products and online casinos
Native Advertising
Native ads are ads that blend in with the content of the website or platform where they are displayed. They can be in the form of text articles, videos or even banners. Native ads are more effective than other types of ads, as they do not disrupt the user experience and are not affected by ad blockers. However, native ads are also costly, as they require creating high-quality content and finding suitable websites for placement. The owners of the websites may charge a high price for advertising space.
Native ads are a versatile format and can suit any offer. But it is important to calculate the costs and potential profits carefully (to avoid spending more on advertising than you can earn from the offer). Marketers use native ads less often than other types of ads. They usually create them for financial and cryptocurrency offers, as they have higher payouts.
In-app
In-app is advertising within mobile apps. It is a complex and expensive type of traffic. It requires a lot of money and experience to master it. For a relatively comfortable start, you need at least $8,000, a mobile tracker, a few apps and a working landing page. It is also better to work with in-app traffic as part of a team.
An in-app landing page looks like this: app with an integrated offer → ad campaign → target action.
The disadvantages of in-app traffic are similar to those of push notifications: “cold” audience, limited targeting options, risk of bot traffic. Also, some networks have moderation rules that prohibit certain offers, such as betting, gambling and other grey niches.
Email Newsletter
Email marketing is one of the most promising sources of traffic. However, it requires investing and building your own database of email addresses. We do not advise you to buy email lists, as you may end up with an uninterested or burnt-out audience.
The advantages of email marketing are targeted traffic and almost no moderation. Email services have few restrictions on the content of the emails. You only need to use real domains and send emails to users who have agreed to receive them (double opt-in). If a user does not open your emails for more than three months, it is better to remove them from your list.
There are few targeting tools for email marketing. Affiliate marketers usually segment the audience by the required parameters (gender, age, GEO) and send emails to different groups.
The cost of email marketing depends on the platform, number of tools and size of the email list. For example, a PRO subscription to SendPulse costs 38.40 €/month (for a 10,000 email list).
How to Find The Best Combination for Your Offer
By combination we mean a pairing of a niche and a traffic source. Choosing the right combination is crucial for your success in affiliate marketing, as it can make or break your campaign. If you choose the wrong one, you may waste your budget and get no conversions. Therefore, you need to consider several factors when choosing the best match, such as:
Complexity of the offer. The more complex the product or service, the higher quality traffic you need. For example, if you want to promote crypto or finance offers, you should avoid cheap and low-quality traffic sources, such as teasers or popunders. These sources will not convert well for complex offers that require more trust and engagement from the user. On the other hand, if you want to promote dating offers, especially adult dating offers, you can use cheaper and faster traffic sources, such as push notifications or clickunders. These sources can bring leads for simple offers that require quick decisions from the user.
Cost of traffic. It should be proportional to the payouts per lead. If an advertiser pays $3 per sale, the cost per click should be much lower than $1. Otherwise, you will not make any profit from your campaign. For example, it makes no sense to use contextual advertising for weight loss offers with such low payouts, as you will spend more on ads than you will earn from the offer.
Targeting options. Some offers need to target a specific audience. For example, if you want to promote special camera equipment, you need to target photographers. Therefore, you need a traffic source that allows you to target by interests of the audience. Otherwise, you will get irrelevant and uninterested traffic that will not convert.
Audience preferences. This applies not only to offers, but also to traffic sources. You need to know what platforms and devices your audience uses, how popular is the mobile internet in their location, what kind of content they consume, etc. For example, if your audience is mainly active on social media platforms, such as Facebook or Instagram, you should use social media advertising as your traffic source. If your audience prefers video content over text content, you should use video ads instead of banners or articles.
Rules and policies of the affiliate network and the offer. You need to read carefully the description of the offer and the terms and conditions of the network before launching your campaign. Some offers may prohibit certain traffic sources or methods, such as email marketing or incentivized traffic. Some traffic sources may have strict moderation rules that ban certain products or services from being advertised, such as adult offers or gambling. If you violate any of these rules or policies, you may get banned and lose your money and reputation.
These are some of the main factors that you need to consider when choosing a combination for your offer. However, there may be other factors that affect your performance and results, such as competition, seasonality, trends, etc. Therefore, you need to do thorough research and testing before launching your campaign.
Some Proven Combinations of Niche and Traffic Source
Finding a profitable combination of niche and traffic source can be challenging and costly. You need to test different options and analyse the results. But if you have a limited budget, you can opt for some of the proven combinations that work well in most cases.
Dating and Push Notifications
This combination is ideal for beginners who want to dip their toes into the affiliate marketing world. The cost per click is low and targeting is easy to set up. You can test your creatives and collect data for $20-$30.
Moreover, you can promote not only mainstream dating, but also adult offers. Many affiliate networks have lenient moderation and allow creatives that are borderline 18+. In contrast, platforms like FB or Google will ban you for using the word “sex” in your ad.
The drawbacks of this combination are fast burnout of creatives and high competition. Also, you need to be careful when choosing an ad network. Some networks sell fake traffic as real traffic.
Gambling and Facebook
This combination is not for the faint-hearted, but for those who want to hit the jackpot. FB prohibits any gambling ads, so you need to use cloaking to bypass their moderation. To launch a campaign, you will need:
Account. Preferably more than one, as FB often bans them. You can buy accounts in special Telegram channels;
Creative. It should align with the Facebook requirements, so that it can smoothly go through the moderation process.
Prelander. The goal of the prelander is to warm up the user and persuade them to click on the desired button;
App. You need to send traffic from FB to gambling through an app. There are three ways to get an app: take it from an affiliate network, rent it or order a custom development.
Gaming and Social Networks
Social networks account for about 50% of all affiliate traffic. But in gaming, it is important to choose the right social network. For example, you should not advertise games for young people on Facebook, where 76% of the users are over 25 years old. Instagram is a more suitable platform for gaming offers. The audience here is more diverse and there are users under 18.
Of course, you can always take a shortcut. Instead of creating an ad campaign and testing creatives, you can just pay a themed public page to post an ad in their profile.
E-Commerce and SEO Reviews
SEO review is a product review that is written in a way that ranks well on search engines. When a new product offer is launched, marketers start sending traffic to it. And users who are interested in buying it start searching for reviews about it online. That means, within a week, there are many search queries with no competition. This is where SEO review traffic comes in handy.
Before sending traffic to the product, marketers create several review sites and fill them with reviews on the offer. This works with any GEO. Traffic is cheaper than contextual advertising and leads appear faster than with regular SEO.
Conclusion
The success of a campaign is affected by many factors: relevance of the offer, quality of the creative, landing page, GEO and even legal regulations of the country where you send traffic. But before all these factors are considered, the right combination of traffic source and niche needs to be chosen. This is the first and most important step in creating a profitable campaign.
