Mexico is the flagship among Latin American GEOs. It ranks second after Brazil in terms of GDP, but at the same time, it is ahead of Brazil in terms of living standards. Furthermore, the majority of Mexicans, although they like to overspend, are far from rich people, which creates excellent conditions for affiliate marketers. However, this is not the only reason why driving traffic to the finance niche in Mexico is so profitable.
We will reveal in detail the features of this GEO below, try to find out which traffic sources are most popular in Mexico, and what creos should be used. To make our review as useful as possible, we talked to Vyacheslav, who represents one of the best affiliate programs in the finance niche, Leadbit Finance. Together we will see how relevant the information is and provide you with necessary insights showing you how to drive traffic to Mexico.
GEO Features
Mexico is a country of paradox. On the one hand, its economy is characterized by unprecedented stability and a low inflation rate. On the other hand, the country is notorious for its crime rate and many residents can be called destitute. Moreover, it is poverty, not plain life, because hot Latin American blood constantly pushes Mexicans to do impulsive things. In a situation where an average European or American prefers to save up, a typical Mexican takes out a loan and makes a purchase.
However, it's not so easy to get a loan in Mexico—the FinTech services industry in the country is still in its infancy. There are about 15 bank branches for every 100.000 Mexicans. If we add to this the impact of the underdeveloped infrastructure, it becomes clear why financial offers are in such demand. Here's another paradox: many gang members break the law not for the sake of enrichment, but because they have no alternative.
So, the Mexicans are not villains. On the contrary, they are benevolent and family people who just want to live well, but mostly can't due to a number of reasons. By the way, commitment to family values also has a positive effect on the profit from the promotion of financial offers. Traditional holidays are sacred for Mexicans, and they would rather get into deep debt than disrespect their family members and leave them without gifts.
So, if you are thinking about how to start driving financial traffic to LatAm, Mexico is a great option, and the competition is relatively small.
Does Mexico convert well compared to other LatAm countries?
Vyacheslav: Yes. This country is the top-1 GEO among financial offers in LatAm.
The Best Financial Offers for Mexico
Cultural values, mentality peculiarities and national traditions are wonderful. But in order to drive profitable traffic for finance to Mexico, you need to choose offers carefully. Now everyone is climbing into LatAm, and not every affiliate program can offer really favorable conditions. Vyacheslav from Leadbit Finance kindly provided us with a list of the most converting offers, which you will definitely love if you decide to use them:
EPC 0.13$
AR 1.87%
EPC 0.10$
AR 2.87%
EPC 0.11$
AR 4.81%
EPC 0.13$
AR 39.25%
EPC 0.09$
AR 33.11%
However, even if you are a newbie and do not understand what you are doing, you will still get access to most offers as well as everything you need to start your campaign: showcases, apps and assistance. Text to Vyacheslav and he will tell you how to drive traffic to Mexico profitably! By the way, right now Leadbit Finance invites everyone to drive traffic on private offers on even more exclusive conditions.
What Mistakes Affiliates Do When They Driving Traffic To Mexico
Before we dive into how to drive traffic to Mexico, let's see how to avoid wasting your time. Fortunately, there are not so many pitfalls:
Do not use yellow. It is the color of mourning for Mexicans. Even if the creative is perfect by all criteria, the yellow color scheme will subconsciously cause rejection.
Forget cats. Don't ask why, but Mexicans don't like cats. If there is a cat on the ad logo, you'd better refrain from using it on the landing page: actually, choose an entirely different offer.
Don't overestimate Google. Mexicans don't trust Google ads too much. In general, it works, but you'd better focus on social media or push notifications.
Use reviews. Mexicans are very sensitive to the opinions of others and can read reviews for a long time before giving up to the impulse.
Do not exploit values. It is possible and necessary to use family values when you enter Mexico, but don't be direct. For instance, you shouldn’t write 'make your sister/daughter/girl happy at her Quinceañera' on the creative. Instead, on the eve of a holiday, place a pic of a girl holding an expensive gift with an inscription below, for example, 'she will be happy' (the Quinceañera topic requires careful targeting settings, we will discuss them a little bit later).
Don't overuse retargeting. Mexicans are impulsive and can change their minds about loans if they're bombarded with ads.
Do not use English. Despite being close to the United States, most Mexicans communicate in Spanish, so they do not know English.
Think about mobile. Most of the time Mexicans surf the net on their phones.
What pitfalls should be aware of those who want to start driving traffic to Mexico?
Vyacheslav: I don't even know. There have been no major changes in Mexico in recent times. Therefore, many advertisers even accept push traffic. In general, you can safely take it for a test, if you want to try yourself in the financial niche.
Top Traffic Sources For Mexico
As we've already mentioned above, the best traffic sources in Mexico include social media platforms:
Facebook. In Mexico, Facebook Ads Manager can generate a higher conversion rate than Google Ads.
Instagram. Both Ads Manager promotion and classic IG ads promotion are relevant here.
Youtube. This is where buying ads on Google can work. Promotion on Shorts is also fine, but you'd better avoid usual Youtube promotional methods such as ad integrations in videos.
TikTok. Strict moderation makes promotion on TikTok a difficult undertaking, but if you use cloaking and pre-landers, you may succeed as the competition is practically non-existent.
Whatsapp. It is not a very popular affiliate solution, but it's one of the most popular messengers among Mexicans.
But if you prefer other traffic sources, Mexico works best for:
Push notifications are one of the most effective traffic sources in Mexico.
Teaser advertising is a rather profitable source if you have experience with teaser networks. If no, it's best to save for later.
Google Ads. Although Google Ads are less effective than Facebook Ads, this does not mean that Google is useless. Still, if you work only with Google, stick to it.
Sites 18+. Mexicans are avid lovers of adult content. Not every visitor to an adult site immediately takes a microcredit, but if we look at the numbers -- considering the audience and the frequency of visits, for example -- we can conclude that this option has a lot of potential. Just do not forget to clarify whether the ad accepts this sort of traffic. Spoiler: mostly, not.
One more thing you should know about is that financial showcases are really effective. They perform well, regardless of the traffic sources used.
Where do you find most of the Mexican traffic?
Vyacheslav: Basically, these are social networks, Google and Apps. By the way, we have ready-made apps for Mexico. Many of affiliates also use email and push notifications.
Targeting and Creos for Driving Financial Traffic
Mexicans are very impulsive. The longer the sales funnel, the lower the conversion rate. The more information will be in a creative, the higher the chance that the people will get tired of reading. Speed and convenience should be your top-priority.
So, Mexicans are really greedy for all sorts of promotions, discounts, bonuses and other involvements. Also, many of them are affected by the limited supply, but this approach should be tested before driving traffic to the fullest. Just make sure the timer doesn't update with the page.
Situational targeting can also work. For instance, if you deal with FB, you can target 15-year-old girls' relatives. Quinceañera (15-year-olds) is an important tradition for Mexicans, and they can spend a lot of money around this date. You can also target doctors, couriers, taxi drivers.
So, in general, targeting birthday girls' relatives often works. Just don’t forget to adjust your creatives—focus on the joy of the main character of the occasion, etc. A news approach works well. For example, a story a gift presented by a son to his mother and how proud she was of him.
Another oddity that can be used in creatives is the Mexican belief that redheads bring luck. This does not mean that all creatives must picture a redhead, but you can test the approach.
Which creatives give the best conversion rate?
Vyacheslav: Simple pictures with happy people. Naturally, in Spanish. Something like that:
FAQ
How do I choose the right financial offer for Mexico?
Vyacheslav: If you are testing a new GEO and you are investing in one offer, then it is better to choose one of the CPL brokers—there is a better conversion rate. If you have experience, create a link or a showcase (or better, an app with a showcase) and start with FB. Also if you have experience, go to MFI direct offers.
I want to drive financial traffic to Mexico, how do I start?
Vyacheslav: I find it difficult to answer, since it's fairly simple to start a campaign in Mexico. In fact, everything depends only on the source you have chosen and the method of working with it.
What is the average approval rate in Mexico?
Vyacheslav: About 25%, if you count both CPA and CPL.
Does the showcases work if you drive traffic to a financial niche in Mexico?
Vyacheslav: Yes, showcases always work. The thing is to choose a powerful source, and everything will be great.
Summary
Mexico is a great GEO for those who want to explore LatAm. Social and economic nuances create perfect conditions for a stable traffic flow to the financial. The competition in GEO is still pretty weak. Test approaches, choose the most converting ones, set up the target and start making money!
