Modern life is tightly connected with the Internet presence: people buy things they like, talk to their friends, study, and work remotely without having a second thought. Dating also migrated to the online sphere, which made the niche increasingly popular among all types of people.
For the last few years, the number of affiliate networks and dating offers has significantly grown; in fact, there are so many options for everyone interested that beginners may find themselves at a loss trying to discover the best way to enter the market. What are the match dating offers? What are the best traffic sources for dating offers? How to promote dating offers? What are the approaches and techniques I can use to succeed? Yes, these questions are pretty common, so don't be scared: we are happy to assist and offer our expertise.
In this article, we will analyze the key features of the niche, highlighting the points that should be paid attention to while choosing a dating affiliate, smoothly directing you to the bonus we've prepared: the list of 20 incredible offers that are most likely to reach the audience and generate profits.
Recommendations
Before we start speaking about the offers, we'd like to arm you up with helpful tips that may come in handy when you pick an affiliate program. It doesn't matter if you have experience in affiliate marketing or not: these recommendations may be incorporated into the marketing strategy of any affiliate, newcomer, or guru.
Types
Choosing a dating affiliate program, focus on the types of affiliate dating offers it contains in order to assess the situation in a heartbeat and understand whether your traffic suits them.
There are two main types of affiliate dating offers:
Mainstream dating offers imply casual dating when people are looking for a long-term soulmate.
Adult dating offers suggest that a person is looking for a short-term partner, specifically, for a one-night stand.
Mind you, the target audiences in these two groups do not usually overlap.
If you're a beginner who's currently striving to find the right approach, start with the mainstream dating offers: they are far simpler and don't require too much experience in setting up ads and launching. The more expertise in the field you gain, the easier it will be for you to switch to the adult dating category.
GEO
Available GEOs are another important factor you should not overlook: it defines which traffic from which countries can be driven to the offers provided by your affiliate program. The wider the GEO, the better.
The best GEOs in this niche are traditionally Tier-1 and Tier-2 countries as these users can afford to spend money on different types of entertainment, including dating. Eastern Europe (Romania, Hungary, Lithuania) also shows excellent results.
Beginners or affiliates who have little experience in the sphere should stay away from the Tier-1 list: while it is a very profitable GEO, the competition there is dire. Instead of trying to solve the problems you aren't yet ready to solve, switch to the Tier-2 countries and acquire some skills before you feel confident enough to reach new frontiers.
Payment Model
The most common payment models in the dating niche are the following:
PPL SOI. The affiliate gets paid for a lead without confirmation of the communication method (the user submits their email without confirmation.)
PPL DOI. The affiliate gets paid for the users who confirm their emails or phone number (the user submits their email and confirms it within the mail they get.)
PPS. The affiliate receives a one-time payment after the user purchases paid content and/or subscriptions.
REVSHARE. The affiliate is paid interest for each user's purchase.
Before you make your choice in favor of the REVSHARE option, let us clarify the dubious situation around this payment model. It may seem attractive indeed but if you think it all over, you might change your opinion. Imagine: you buy traffic, drive it to an offer, and then sit tight, waiting for someone to purchase a subscription, service, or any other sort of content. For how long are you supposed to wait? Are they even going to buy this blasted subscription? See?
In short, if you're still inclined to pick this payment model, scrutinize it and approach it wisely because the results may be unpredictable. On our part, we'd suggest you start with a more reliable method, for example, SOI.
Lifetime
It may seem easy: the older the offer, the better the situation since many people have already worked on it and got their money. In reality, however, things are a little different.
Unfortunately, offers tend to burn out: the more people see ads of the same source, the more likely they are to skip these ads. If possible, find fresh ads in affiliate programs and test them instead of trying to dig a well that has already been buried.
Traffic Sources
What are the best traffic sources for dating offers? It's hard to say. In fact, it's even hard to conclude what the allowed traffic in this niche is: it depends on the offer. Dating affiliate programs tend to impose more stringent requirements on the source, so the number of allowed resources is limited. The bigger the catalog of offers, the easier it is for you to work in the future, so always keep this aspect in mind when you choose a dating affiliate program.
Now, let us go on to the dating offers that are relevant today. If you're eager to make money, clap your hands!.. And read on.
TOP 20 Dating Offers
We want to save you some trouble, so you don't have to waste your time trying to unearth worthy, reputable sources and portals where specialists would tell you about the offers and analytics. We have selected 20 relevant and profitable offers that fall into several different categories... well, yes, we have divided them into these categories for your convenience. Ready, set, go!
Top 5 Offers for the CIS
The dating vertical's so wide, Mein Herr. Not only up and down, but side to side, Mein Herr... and the incredible offers aimed at the CIS countries prove this slightly transformed verse. Let's take a closer look.
LOVEETO RU SOI
GEO: RU.
Traffic:
Allowed: SEO, SMM, search advertising (with key words restrictions), web display, social networks advertising, native ad networks.
Forbidden: adult, spam, push, doorway pages, incentive, sms, fraud, toolbar traffic, craiglist, co-registrations, email traffic.
Payment models: CPL.
Rate: up to $1.04.
Hold: up to 14 to 42 days.
JULIA DATES DOI RU
GEO: RU.
Traffic:
Allowed: reviewers, Google Ads (through pre-landers), banners, Facebook (if you know how), Tiktok.
There is little push traffic in Russia (but you can drive it).
Forbidden: pop traffic, redirect traffic, spam, email, and sms traffic has to be approved.
Payment models: CPL.
Rate: up to $1.36.
Hold: 14 days.
JOLLY.ME | MAINSTREAM DATING SOI | UA [MOBILE] 18+
GEO: Ukraine.
Traffic:
Allowed: mobile advertising, advertising networks, social networks, contextual advertising, YouTube, apps, teasers, SEO, push notifications, etc.;
Forbidden: adult, doorway pages, incentive, sms, fraud, toolbar traffic, craiglist, co-registrations, email traffic, viral traffic, brand bidding, torrent.
Payment models: SOI, DOI.
Rate: $0.56.
Hold: 30 days.
MAINSTREAM SMARTLINK [CIS / СНГ] SOI
GEO: Russia, Ukraine, Belarus, Kazakhstan, Bulgaria.
Traffic:
Allowed: mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, fake profiles, email traffic, spam, unwanted advertising, cheating, popunders.
Payment models: SOI.
Rate: ~ 1.2$.
Hold: 28 days.
SUPERIOR ADULT SMARTLINK WEB/MOB [WW] SOI/DOI
GEO: RU
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, fake profiles, email traffic, spam, unwanted advertising, cheats, popunders, instant messengers, chats;
Payment models: SOI.
Rate range: 0.4$ - 0.6$.
Hold: 28 days.
Tier-1 Dating Offers
GIBSMIR SOI DE AT
GEO: Austria, Germany.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: motivated, spam, fraud, pops, Tik Tok.
Payment models: SOI.
Rate: up to $2.8.
Hold: 14 days.
HORO CLICK-2-CALL (CZ)
GEO: Czech Republic.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: spam, fraud.
Payment models: SOI.
Rate: up to $2.76.
Hold: none
UNLIMDATE TIER1 SOI
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising on Google, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, motivated traffic.
Payment models: SOI.
Rate: up to $2.8.
Hold: up to 30 days.
Tier-2 Dating Offers
Tier-2 countries include countries with developing economies and upper middle-income nations.
EROTICKEKONTAKTY SK DOI
GEO: Slovakia.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, incentivized traffic, spam.
Payment models: DOI.
Rate: up to $2.6.
Hold: 14 days.
IN HOUSE SECRETDATE ARABIC CPI (INSTALL+REG)
GEO: Egypt, Iraq, Jordan, Morocco, Qatar, etc.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, motivated traffic.
Payment models: CPL.
Rate: $0.18.
Hold: up to 30 days.
TOP 5 CPA Dating Offers
Here we will enumerate TOP offers designed specifically for the CPA model. In such offers, payment is sent to the affiliate right after the user makes a purchase, puts money on deposits, and so forth.
SEKSVRIEND | ADULT DATING DOI | NL, BE
GEO: Netherlands, Belgium.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, email traffic, spam.
Payment models: CPA.
Rate: up to $2.67.
Hold: up to 35 days.
FICKFREUNDINFINDEN | ADULT DATING SOI | DACH
GEO: Germany, Austria, Switzerland.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, email traffic, spam, doorways.
Payment models: CPA.
Rate: up to $3.
Hold: 15 days.
DATING CLICK-2-SMS (GR)
GEO: Greece.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: spam, fraud.
Payment models: CPA.
Rate: $0.65.
Hold: none.
LOOKADATE | CASUAL DATING SOI | TIER-1
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: spam, fraud, incentivized traffic, brokerage traffic, branded traffic.
Payment models: CPA.
Rate: $3.65.
Hold: 15 days.
STRIPCHAT | WEBCAM DOI | MULTIPLE GEOS
GEO: world
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: social traffic (chats, TG, and the like), fake profiles, E-mail traffic, spam, unwanted advertising, branded content, motivated traffic, fake engagement, words like “free” in creatives, SMM traffic.
Payment models: CPA.
Rate: up to $4.
Hold: 30 days.
TOP 5 CPL Dating Offers
CPL is the best payment model in the dating niche, especially if you're a mere beginner. In this case, the advertiser pays for registration, with or without confirmation.
PREMIUMSOCIALSHOES SOI TIER1 FOR EMAIL ONLY
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: email.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $4.76.
Hold: 14 days.
BANGAHOE SOI TIER1 FOR EMAIL ONLY
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: email.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $4.76.
Hold: 14 days.
SENIORSEXMATCH CPL TIER1
GEO: all Tier-1 countries.
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $5.06.
Hold: 14 days.
EROMATCH CPL TIER1
GEO: all Tier-1 countries.
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $5.06.
Hold: 14 days.
NOORDZEEMEISJES | CASUAL DATING SOI | BE, NL
GEO: Netherlands, Belgium.
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $3.2.
Hold: 30 days.
Comparing Affiliate Programs
As there are too many options to brood over, we've decided to draw up a table for better visualization.
Name | GEO | Payment Model | Rate |
LOVEETO RU SOI | Tier-2 | CPL | up to 1.04$ |
JULIA DATES DOI RU | Tier-2 | CPL | up to 1.36$ |
JOLLY.ME | Tier-2 | SOI, DOI | 0.56$ |
MAINSTREAM SMARTLINK [CIS / СНГ] SOI | Tier-2 | SOI | ~ 1.2$ |
SUPERIOR ADULT SMARTLINK WEB/MOB | Tier-2 | SOI | 0.4$ — 0.6$ |
GIBSMIR SOI DE AT | Tier-1 | SOI | up to 2.8$ |
HORO CLICK-2-CALL (CZ) | Tier-1 | SOI | up to 2.76$ |
UNLIMDATE TIER1 SOI | Tier-1 | SOI | up to 2.8$ |
EROTICKEKONTAKTY SK DOI | Tier-2 | DOI | up to 2.6$ |
IN HOUSE SECRETDATE ARABIC CPI | Tier-2 | CPL | 0.18$ |
SEKSVRIEND | ADULT DATING DOI | Tier-1 | CPA | up to 2.67$ |
FICKFREUNDINFINDEN | Tier-1 | CPA | up to 3$ |
DATING CLICK-2-SMS (GR) | Tier-1 | CPA | 0.65$ |
LOOKADATE | CASUAL DATING SOI | TIER-1 | Tier-1 | CPA | 3.65$ |
STRIPCHAT | WEBCAM DOI | MULTIPLE GEOS | Tier-1 / 2 / 3 | CPA | up to 4$ |
PREMIUMSOCIALSHOES SOI TIER1 FOR EMAIL ONLY | Tier-1 | CPL | up to 4.76$ |
BANGAHOE SOI TIER1 FOR EMAIL ONLY | Tier-1 | CPL | up to 4.76$ |
SENIORSEXMATCH CPL TIER1 | Tier-1 | CPL | up to 5.06$ |
EROMATCH CPL TIER1 | Tier-1 | CPL | up to 5.06$ |
NOORDZEEMEISJES | CASUAL DATING SOI | BE, NL | Tier-1 | CPL | up to 3.2$ |
Final Tips
Test your settings. Dating is an unpredictable niche where user requests are extremely individual, so anything can make a hit.
Segmentalize your audience. The more users associate themselves with a promo in an advertising offer, the more likely they are to accomplish the target action. Sometimes photos of attractive girls with a background that reminds of the targeted GEO can become a real bombshell.
Filter your traffic. Redirect the traffic that does not suit the dating niche but can work with the offers you're currently working with.
FAQ
How do I choose the option? Should I take mainstream, adult, or anything else?
First off, focus on the traffic sources you use. For example, Facebook and Google AdWords can easily ban your campaign if the landing page is found to be inconsistent with the rules. Therefore, you have two ways to deal with this problem: either you prepare yourself for this and go with the flow, or you switch to a more suitable option: say, not adult, but mainstream.
How much money can I make on dating offers?
Depends on the budget you have, your segmentation processes, the landing page, and so on. There are too many factors that can influence the final result, but you can increase your chances by using your and other people's experiences while creating a funnel, choosing the right GEO, and preparing successful creatives.
