Modern life is tightly connected with the Internet presence: people buy things they like, talk to their friends, study, and work remotely without having a second thought. Dating also migrated to the online sphere, which made the niche increasingly popular among all types of people.
For the last few years, the number of affiliate networks and dating offers has significantly grown; in fact, there are so many options for everyone interested that beginners may find themselves at a loss trying to discover the best way to enter the market. What are dating offers in affiliate marketing? What are the best traffic sources for dating offers? How to promote dating offers? What are the approaches and techniques I can use to succeed? Yes, these questions are pretty common, so don't be scared: we are happy to assist and offer our expertise.
In this article, we will analyze the key features of the niche, highlighting the points that should be paid attention to while choosing the best dating affiliate programs, smoothly directing you to the bonus we've prepared: the list of 20 incredible offers that are most likely to reach the audience and generate profits.
Key Considerations in Dating Affiliate Programs
Before we start speaking about the offers, we'd like to arm you up with helpful tips that may come in handy when you pick an affiliate program. It doesn't matter if you have experience in affiliate marketing or not: these recommendations may be incorporated into the marketing strategy of any affiliate, newcomer, or guru.
Types of Offers (Mainstream, Adult, Casual, etc.)
Choosing dating sites affiliate programs, focus on the types of affiliate dating offers it contains in order to assess the situation in a heartbeat and understand whether your traffic suits them.
There are two main types of dating CPA offers in affiliate marketing:
Mainstream dating offers imply casual dating when people are looking for a long-term soulmate.
Adult dating offers suggest that a person is looking for a short-term partner, specifically, for a one-night stand.
Mind you, the target audiences in these two groups do not usually overlap.
If you're a beginner who's currently striving to find the right approach, start with the mainstream dating offers: they are far simpler and don't require too much experience in setting up ads and launching. The more expertise in the field you gain, the easier it will be for you to switch to the adult dating category.
GEO Targeting (CIS, Tier-1, Tier-2, Worldwide)
Available GEOs are another important factor you should not overlook: it defines which traffic from which countries can be driven to the offers provided by your affiliate program. The wider the GEO, the better.
The best GEOs in this niche are traditionally Tier-1 (USA, Canada, UK, Australia, New Zealand, Japan and most Western and Northern European countries) and Tier-2 (Brazil, India, China, Turkey, Thailand, Poland, Hungary, the Czech Republic, Greece, Lithuania, Latvia and parts of the Middle East) countries as these users can afford to spend money on different types of entertainment, including dating.
The CIS region packs a serious punch in the dating market! Here you are looking at Russia, Ukraine, Belarus and other former Soviet states – classified as Tier-2/3 but don't let that fool you. These audiences are super engaged, though they won't spend quite as much as your Tier-1 markets.
Then, you've got worldwide geo to target users globally – perfect when you need to cast the widest net possible across diverse demographics and regions with your dating offers.
Beginners or affiliates who have little experience in the sphere should stay away from the Tier-1 list: while it is a very profitable GEO, the competition there is dire. Instead of trying to solve the problems you aren't yet ready to solve, switch to the Tier-2 countries and acquire some skills before you feel confident enough to reach new frontiers.
Payment Models (SOI, DOI, CPA, CPL)
The most common payment models in the dating niche are the following:
PPL SOI (Pay-Per-Lead Single Opt-In). The affiliate gets paid for a lead without confirmation of the communication method (the user submits their email without confirmation.)
PPL DOI (Pay-Per-Lead Double Opt-In). The affiliate gets paid for the users who confirm their emails or phone number (the user submits their email and confirms it within the mail they get.)
CPA (Cost Per Action). The affiliate is paid commission when a user completes a specific action (e.g. sign up, fill out a dating profile, upload a photo, purchase a subscription, etc.)
CPL (Cost Per Lead).The affiliate gets paid for each new lead generated, it usually implies a user signing up or submitting contact information on a dating site, regardless of whether they take further actions or make a purchase.
PPS (Pay-Per-Sale). The affiliate receives a one-time payment after the user purchases paid content and/or subscriptions.
REVSHARE (Revenue Share). The affiliate is paid interest for each user's purchase.
Before you make your choice in favor of the REVSHARE option, let us clarify the dubious situation around this payment model. It may seem attractive indeed but if you think it all over, you might change your opinion. Imagine: you buy traffic, drive it to an offer, and then sit tight, waiting for someone to purchase a subscription, service, or any other sort of content. For how long are you supposed to wait? Are they even going to buy this blasted subscription? See?
In short, if you're still inclined to pick this payment model, scrutinize it and approach it wisely because the results may be unpredictable. On our part, we'd suggest you start with a more reliable method, for example, SOI.
Lifetime Value of Users
It may seem easy: the older the offer, the better the situation since many people have already worked on it and got their money. In reality, however, things are a little different.
Unfortunately, offers tend to burn out: the more people see ads of the same source, the more likely they are to skip these ads. If possible, find fresh ads in affiliate programs and test them instead of trying to dig a well that has already been buried.
Best Traffic Sources
What are the best traffic sources for dating offers? It's hard to say. In fact, it's even hard to conclude what the allowed traffic in this niche is: it depends on the offer. Top dating affiliate programs tend to impose more stringent requirements on the source, so the number of allowed resources is limited. The bigger the catalog of offers, the easier it is for you to work in the future, so always keep this aspect in mind when you choose a dating affiliate program.
Now, let us go on to the dating offers that are relevant today. If you're eager to make money, clap your hands!.. And read on.
Top 20 Dating Offers
We want to save you some trouble, so you don't have to waste your time trying to unearth worthy, reputable sources and portals where specialists would tell you about the offers and analytics. We have selected 20 relevant and profitable offers that fall into several different categories... Well, yes, we have divided them into these categories for your convenience. Ready, set, go!
Best Offers for the CIS Market
The dating vertical's so wide, Mein Herr. Not only up and down, but side to side, Mein Herr... and the incredible offers aimed at the CIS countries prove this slightly transformed verse. Let's take a closer look.
LOVEETO RU SOI
GEO: RU.
Traffic:
Allowed: SEO, SMM, search advertising (with key words restrictions), web display, social networks advertising, native ad networks.
Forbidden: adult, spam, push, doorway pages, incentive, sms, fraud, toolbar traffic, craiglist, co-registrations, email traffic.
Payment models: CPL.
Rate: up to $1.04.
Hold: up to 14 to 42 days.
JULIA DATES DOI RU
GEO: RU.
Traffic:
Allowed: reviewers, Google Ads (through pre-landers), banners, Facebook (if you know how), Tiktok. There is little push traffic in Russia (but you can drive it).
Forbidden: pop traffic, redirect traffic, spam, email, and sms traffic has to be approved.
Payment models: CPL.
Rate: up to $1.36.
Hold: 14 days.
JOLLY.ME | MAINSTREAM DATING SOI | UA [MOBILE] 18+
GEO: Ukraine.
Traffic:
Allowed: mobile advertising, advertising networks, social networks, contextual advertising, YouTube, apps, teasers, SEO, push notifications, etc.;
Forbidden: adult, doorway pages, incentive, sms, fraud, toolbar traffic, craiglist, co-registrations, email traffic, viral traffic, brand bidding, torrent.
Payment models: SOI, DOI.
Rate: $0.56.
Hold: 30 days.
MAINSTREAM SMARTLINK [CIS / СНГ] SOI
GEO: Russia, Ukraine, Belarus, Kazakhstan, Bulgaria.
Traffic:
Allowed: mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, fake profiles, email traffic, spam, unwanted advertising, cheating, popunders.
Payment models: SOI.
Rate: ~ 1.2$.
Hold: 28 days.
SUPERIOR ADULT SMARTLINK WEB/MOB [WW] SOI/DOI
GEO: RU
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, fake profiles, email traffic, spam, unwanted advertising, cheats, popunders, instant messengers, chats;
Payment models: SOI.
Rate range: 0.4$ - 0.6$.
Hold: 28 days.
Best Tier-1 Dating Offers
GIBSMIR SOI DE AT
GEO: Austria, Germany.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: motivated, spam, fraud, pops, Tik Tok.
Payment models: SOI.
Rate: up to $2.8.
Hold: 14 days.
HORO CLICK-2-CALL (CZ)
GEO: Czech Republic.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: spam, fraud.
Payment models: SOI.
Rate: up to $2.76.
Hold: none
UNLIMDATE TIER1 SOI
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising on Google, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, motivated traffic.
Payment models: SOI.
Rate: up to $2.8.
Hold: up to 30 days.
Best Tier-2 Dating Offers
Tier-2 countries include countries with developing economies and upper middle-income nations.
EROTICKEKONTAKTY SK DOI
GEO: Slovakia.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, incentivized traffic, spam.
Payment models: DOI.
Rate: up to $2.6.
Hold: 14 days.
IN HOUSE SECRETDATE ARABIC CPI (INSTALL+REG)
GEO: Egypt, Iraq, Jordan, Morocco, Qatar, etc.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, motivated traffic.
Payment models: CPL.
Rate: $0.18.
Hold: up to 30 days.
Top 5 CPA Dating Offers
Here we will enumerate TOP offers designed specifically for the CPA model. In such offers, payment is sent to the affiliate right after the user makes a purchase, puts money on deposits, and so forth.
SEKSVRIEND | ADULT DATING DOI | NL, BE
GEO: Netherlands, Belgium.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, email traffic, spam.
Payment models: CPA.
Rate: up to $2.67.
Hold: up to 35 days.
FICKFREUNDINFINDEN | ADULT DATING SOI | DACH
GEO: Germany, Austria, Switzerland.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: fraud, email traffic, spam, doorways.
Payment models: CPA.
Rate: up to $3.
Hold: 15 days.
DATING CLICK-2-SMS (GR)
GEO: Greece.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: spam, fraud.
Payment models: CPA.
Rate: $0.65.
Hold: none.
LOOKADATE | CASUAL DATING SOI | TIER-1
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: mobile advertising, ad networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications.
Forbidden: spam, fraud, incentivized traffic, brokerage traffic, branded traffic.
Payment models: CPA.
Rate: $3.65.
Hold: 15 days.
STRIPCHAT | WEBCAM DOI | MULTIPLE GEOS
GEO: world
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: social traffic (chats, TG, and the like), fake profiles, E-mail traffic, spam, unwanted advertising, branded content, motivated traffic, fake engagement, words like “free” in creatives, SMM traffic.
Payment models: CPA.
Rate: up to $4.
Hold: 30 days.
Top 5 CPL Dating Offers
CPL is the best payment model in the dating niche, especially if you're a mere beginner. In this case, the advertiser pays for registration, with or without confirmation.
PREMIUMSOCIALSHOES SOI TIER1 FOR EMAIL ONLY
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: email.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $4.76.
Hold: 14 days.
BANGAHOE SOI TIER1 FOR EMAIL ONLY
GEO: UK, USA, Australia, Canada, New Zealand.
Traffic:
Allowed: email.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $4.76.
Hold: 14 days.
SENIORSEXMATCH CPL TIER1
GEO: all Tier-1 countries.
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $5.06.
Hold: 14 days.
EROMATCH CPL TIER1
GEO: all Tier-1 countries.
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $5.06.
Hold: 14 days.
NOORDZEEMEISJES | CASUAL DATING SOI | BE, NL
Adult dating resource for the Netherlands and Belgium
GEO: Netherlands, Belgium.
Traffic:
Allowed: mobile advertising, ad networks, contextual advertising, doorways, apps, adult traffic, YouTube, push notifications.
Forbidden: motivated, fraud/bot traffic.
Payment models: CPL.
Rate: up to $3.2.
Hold: 30 days.
Comparing Affiliate Programs
As there are too many options to brood over, we've decided to draw up a table for better visualization.
Name | GEO | Payment Model | Rate |
LOVEETO RU SOI | Tier-2 | CPL | up to 1.04$ |
JULIA DATES DOI RU | Tier-2 | CPL | up to 1.36$ |
JOLLY.ME | Tier-2 | SOI, DOI | 0.56$ |
MAINSTREAM SMARTLINK [CIS / СНГ] SOI | Tier-2 | SOI | ~ 1.2$ |
SUPERIOR ADULT SMARTLINK WEB/MOB | Tier-2 | SOI | 0.4$ – 0.6$ |
GIBSMIR SOI DE AT | Tier-1 | SOI | up to 2.8$ |
HORO CLICK-2-CALL (CZ) | Tier-1 | SOI | up to 2.76$ |
UNLIMDATE TIER1 SOI | Tier-1 | SOI | up to 2.8$ |
EROTICKEKONTAKTY SK DOI | Tier-2 | DOI | up to 2.6$ |
IN HOUSE SECRETDATE ARABIC CPI | Tier-2 | CPL | 0.18$ |
SEKSVRIEND | ADULT DATING DOI | Tier-1 | CPA | up to 2.67$ |
FICKFREUNDINFINDEN | Tier-1 | CPA | up to 3$ |
DATING CLICK-2-SMS (GR) | Tier-1 | CPA | 0.65$ |
LOOKADATE | CASUAL DATING SOI | TIER-1 | Tier-1 | CPA | 3.65$ |
STRIPCHAT | WEBCAM DOI | MULTIPLE GEOS | Tier-1 / 2 / 3 | CPA | up to 4$ |
PREMIUMSOCIALSHOES SOI TIER1 FOR EMAIL ONLY | Tier-1 | CPL | up to 4.76$ |
BANGAHOE SOI TIER1 FOR EMAIL ONLY | Tier-1 | CPL | up to 4.76$ |
SENIORSEXMATCH CPL TIER1 | Tier-1 | CPL | up to 5.06$ |
EROMATCH CPL TIER1 | Tier-1 | CPL | up to 5.06$ |
NOORDZEEMEISJES | CASUAL DATING SOI | BE, NL | Tier-1 | CPL | up to 3.2$ |
Now it’s time to decipher this table, shall we? The cream always rises to the top, so let's identify those high-converting, quick-paying champions that'll fill your wallet with cash and flag those restrictive, low-converting duds that might leave you frustrated.
Payouts
If high payouts are your top priority, check out programs like SENIORSEXMATCH CPL TIER1 and EROMATCH CPL TIER1, both dishing out a whopping $5.06 per lead. Not far behind, PREMIUMSOCIALSHOES SOI and BANGAHOE SOI (email-only) are dropping $4.76 per conversion. These are some of the best options if you've got the right traffic and can deliver quality leads through approved channels.
On the lower end, you have options like IN HOUSE SECRETDATE ARABIC CPI at just $0.18 per action (yikes!), SUPERIOR ADULT SMARTLINK floating between $0.4-$0.6 and JOLLY.ME at $0.56. Let's be real – these only make sense if you're pushing MASSIVE traffic volumes.
Don't sleep on those middle-range offers though! LOOKADATE ($3.65) and NOORDZEEMEISJES ($3.2) can seriously fatten your wallet depending on your audience and traffic game. Just take some time to find your sweet spot and watch commissions roll in!
Conversion Rates
As for conversion rates, you’ll have an easier time if you jump on single opt-in (SOI) or cost per lead (CPL) programs like LOVEETO RU SOI, MAINSTREAM SMARTLINK and NOORDZEEMEISJES. These babies only need users to drop an email or complete one simple action – meaning your conversion meters will be lighting up fast.
Thinking about double opt-in (DOI) or CPA programs? Offers like JULIA DATES DOI RU and STRIPCHAT | WEBCAM DOI demand extra steps from users, so your numbers might dip a bit. However, they often deliver higher-quality leads and fatter payouts per conversion.
We also recommend you watch out for programs that mix tough DOI/CPA requirements with sky-high payout thresholds and restrict your traffic sources at the same time. They can be real nightmares to deal with if you're new to the game or working with traffic that isn't targeted with pinpoint precision.
Traffic Restrictions
For maximum campaign flexibility, choose UNLIMDATE TIER1 SOI, LOOKADATE and NOORDZEEMEISJES. These open-minded offers let you throw everything at them – mobile, ad networks, contextual, social, apps, adult, YouTube, push traffic – you name it! Just perfect for the creative marketer who loves testing different angles or spreading risk across multiple channels.
But heads up! Programs like PREMIUMSOCIALSHOES SOI and BANGAHOE SOI play hard to get – they ONLY accept email traffic and straight-up ban motivated or bot traffic. Great if email marketing is your superpower, but most affiliates will find these way too restrictive.
Keep your eyes peeled for those sneaky programs that block common traffic sources too! FICKFREUNDINFINDEN and LOOKADATE ban email, incentivized and branded traffic – major buzzkills that can seriously cramp your style and leave you scrambling for alternatives. Always check the fine print before diving in so you don't waste time building campaigns that hit a brick wall!
Approval Process
Most programs we discussed in this article keep it simple – sign up, nod to the rules and you're off to the races! LOVEETO RU SOI and GIBSMIR SOI DE AT are absolute no-brainers for quick starts – zero special approvals needed, so you can hit the ground running TODAY.
But watch out! Those juicy email-only offers like PREMIUMSOCIALSHOES SOI and BANGAHOE SOI aren't just letting anyone through the door. They'll dig into your email list quality and give your traffic sources the third degree before letting you play. Expect some serious vetting!
Some sneaky hurdles to keep in mind: programs requiring pre-approval for specific traffic types (like JULIA DATES DOI RU demanding extra checks for email/SMS) and those long-as-hell hold periods (we're looking at you, LOVEETO RU SOI, with your 42-day wait for cash). These can seriously drag out your path to profitability.
So, remember, if you want the fast lane to affiliate success, stick with programs that keep onboarding dead simple and payout holds short. Match your existing traffic strengths with the right offer and you'll be cashing checks while others are still waiting for approvals!
Final Tips for Choosing the Best Offer
Picking the best dating offer can be tricky, so here are some tips to help you make smart choices:
How to Select the Best Dating Niche
Choosing the right dating niche is foundational for success in your affiliate campaigns. The dating industry has fractured into countless micro-communities, from pet enthusiasts and plant-based singles to silver daters and faith-focused folks, which presents an opportunity in itself for super-targeted promotions. We recommend:
Spot emerging trends before they peak and thus identify which niches are saturated versus those with growth potential;
Consider your audience’s demographics, interests and relationship goals (whether they're swiping for tonight or forever);
Test the waters with just 2-3 promising niches, then double down where the numbers look best.
Strategies for Maximizing Conversions
Want to know the battle-tested tactics to boost dating offer conversion? We’ve got you covered:
Get personal or go home. Generic approach won’t work, instead you need to drop local landmarks, use genuine photos and speak directly to your prospect's neighbourhood. Nothing kills conversions faster than feeling like another faceless target.
Light a fire under them. The "limited spots available" message works because it's true – dating momentum matters! Add countdown timers or "only 3 spots left" alerts to push fence-sitters into action.
Show off your success stories. Splash testimonials everywhere, because real people finding real love through your offers speaks volumes. Numbers don't lie, so flaunt those match statistics too.
Make the journey easier. Your landing pages should be user-friendly, super fast and crystal clear about next steps. If they can't figure out how to sign up in seconds, they won't.
Never stop tweaking. Yesterday's winning ad might be tomorrow's failure. Keep A/B tests running constantly: switch up headlines, visuals and offers until you find what makes your audience click.
Common Mistakes to Avoid
Don't let your dating affiliate campaigns crash and burn! We've seen these conversion-killers trip up even seasoned affiliates:
Chasing the wrong crowd. Pushing high-end matchmaking services to college freshmen? Recipe for disaster. Know exactly who is visiting your pages and match offers accordingly, because alignment is everything.
Stuffing your site like a dating buffet. Nothing screams "desperate for commissions" like plastering every square inch with competing offers. Curate a focused selection that actually makes sense together.
Playing hide-and-seek with disclosure. Transparency isn't optional anymore. Any hidden affiliate relationships will bite you eventually, both in reputation and potentially with regulators.
Ignoring user experience. No matter how sweet the commission, promoting glitchy sites with low satisfaction rates is short-term thinking. Your audience won't forget being burned.
Skimping on quality content. Hastily written, keyword-stuffed dating advice isn't fooling anyone. Create genuinely helpful content that attracts, engages and naturally guides visitors to your offers.
If you master these pitfalls, both pay per lead and pay per click dating affiliate programs will transform from frustrating money-drains to consistent income streams that keep delivering month after month!
FAQ
