Traffic arbitrage, as known as affiliate marketing, is an ever-charging sphere where everything depends on trends. Some verticals lose popularity over time; others, on the contrary, gain it, and new offers and ways to generate traffic appear out of nowhere, along with new sources and techniques nobody ever heard of. However, there are options that never fail to pique curiosity and astound even the most professional experts who’s seen the industry at the most crucial points of its development.
One of them is dating.
Online dating niches have been in their prime for more than five years in every known GEO, and now they are only gaining momentum: new platforms are emerging, and clients are easier to capture and sustain, showing them something they have never encountered before.
But what is hidden underneath? What features should you know about to succeed in the niches of dating?
Let us explain.
What is Dating
If you're punching in a query dating what is in your favorite search engine for a clearer understanding of what this exact niche represents, punch no more.
First, focus on the general term. Dating as a process implies a variety of options for meeting new people: friends, people who share interests and hobbies, potential partners for a relationship or a one-night stand, or something in between.
Statistics
Although many are not inclined to take the above-mentioned information seriously, nowadays, more and more people seem to build trust in dating platforms, forums, and apps. Thus, according to a study conducted by Kaspersky Lab, approximately 48% of respondents download dating apps just for fun, having little to no ulterior motive or intending to goof around at a party, swiping right and left without any romantic intent. At the same time, however, another 41% are not opposed to the idea of finding new friends there, and the rest 24% are seeking a partner in earnest, spending a considerable amount of time, examining profiles, pictures, and wisecracks typed in bio sections below avatars.
Overall, the popularity of online dating apps is not at all an astonishing phenomenon that should paralyze you for days to come. Initially, it might have been a bunch of sites without proper design and user-friendly interface, let alone the limited set of functions, but now such platforms constitute a technologically advanced development, offering dozens of filters by GEO, interests, gender, age, and other factors that can help you find the perfect fit.
Successful Dating Projects
Some may think that the list of dating niches and projects will reveal a drab and monotonous line of similar names, but in effect, each offer can brag the hallmarks you'll never come across in a competitor. They are created to satisfy the whims of any person who discovered the miracle of dating, so if you seek more, you will unearth an option that pushes your buttons and strokes you ego. Here are the best dating niches and apps for you to evaluate.
- Tinder. This app takes the cake. The developers turned dating into a game: users adored the swipe-left/swipe-right method, admiring this one-finger-swipe-away idea.
- Bumble. The app is a heartthrob laying out a wide selection of opportunities for female users. For example, only women can use the software completely free of charge; men are required to pay for it.
- Badoo. This one certainly rings a bell and alludes to No. 1 of our improvised list, but in essence, it engages the audience to interact. Quizzes and mini-games help facilitate spontaneous acquaintances.
As you can see, even these three options can get you a heap of dollar bills piling up to your chin. Dating can bring you a fortune, but before you throw yourself into the ocean of dating offers, figure out how to work effectively.
The Dating Niche
First things first, check out the advantages of working with this vertical.
Simple launch. You can start your advertising campaign right here, right now, as almost all offers represented in the niche are white. The requirements aren't too rigorous either: combination testing usually goes smoothly and quickly, moderators do not force you to change ads ten thousand times, and money-making is so plausible you can't fail.
GEO adaptation. There's only one limitation you should know about: you cannot drive traffic to countries where the Internet connection does not exist.
Permanence. This niche remains relevant regardless of the situation in the world, the season, or any other criteria that come to mind.
Dating Types
There are only two types of offers in the dating niche.
The first one is called mainstream, which includes online dating, that is, meeting people for various purposes. You can make friends or seek long-term relationships. With mainstream, you don't need to rack your brains about promotion, as restrictions aren't numerous. Such offers are often white, so you can easily get closer to the audience and launch a campaign.
When you're done gaining the necessary experience for a more complicated task, switch to option two, adult offers primarily focused on one-night stands. Connection with local audiences will not be as easy, and many products fall into the gray category, so you'll have to refine the skill of cloaking, improve your antidetect knowledge, and acquire a bunch of anonymization tools.
How to Make Money
Money-making starts with payment models. In the dating niche, there are several.
SOI (Single Opt-In). Payment is executed for one targeted action performed. If an app is implied, in this case, advertisers can pay for installations. If this is a website, advertisers pay for registrations or linking emails.
DOI (Double Opt-In). Payment is made for several targeted actions performed at once. The rates here are much higher, but the task itself is more difficult. For example, you are supposed to attract clients to a website or app and make them confirm their phone number or fill out a questionnaire.
PPS (Pay Per Sale). Payment is made for purchasing paid content on the advertiser's platform.
Revshare. In general terms, the format is somewhat similar to the previous option, but here affiliates receive a percentage of the advertising profit. The idea is quite risky since not every user wants to give money for something like this, but if you find a suitable target audience, you will earn much more than with conventional payment models.
The next step of your dating journey is to choose an affiliate program and a dating offer that suits you best.
ClickDealer
Clickdealer is an option that provides an unparalleled opportunity to work through a smartlink with standard dating offers and has its own bonus store.
Traforce
Both affiliate programs presented above can provide excellent support and capable personal managers who can consult you on which offer is worth trying and what GEOs are currently on top.
The advertising products themselves are also constantly updated and adjusted to global trends: advertisers keep an eye on the latest developments. The only thing affiliate needs to do is to choose the offer that suits them best, and we'd recommend Flirty Mature ($5.20/lead), Fuckbook ($44 for each user purchase on the platform), or Desperate ($3.40 per targeted action).
In fact, you can earn money from any offer you see, but success usually depends on the preparation of the advertising campaign: the purchased consumables, creatives, approach to the audience, targeting, etc. You will have to get acquainted with all this on your own.
We, however, are not leaving you just yet. Let's cover the topic of traffic sources.
Where to Get Traffic
You can run dating ads on any available traffic source. Take, for example, social media platforms such as Facebook, Instagram, or Twitter. They have an indisputable advantage hidden in their targeting settings: this alone allows affiliates to reach the much-needed target audience with almost 100% accuracy.
Another option for those fed up with social media spread offers through dating apps themselves: Tinder and Badoo are at your service. The target audience is already there. All you need to do is to pique their curiosity and make them interested in the offer you are working with.
The third way, no less intriguing than the previous ones, implies advertising through forums. If you so wish, you can create a thread in a separate forum or communicate with people through private messages.
FAQ
