Manuals

Although Eli Vaksman doesn’t take the liberty of making predictions—you understand, predictions in this industry are nothing but a gamble wrapped in technical jargon—he nonetheless generously shares his observations on a wide range of topics. You’re welcome to take your pick.

Team ...

The world is changing, the policies are shifting, and Facebook ad size is no longer what it used to be: even though the core characteristics remained the same, the company added new formats that can significantly improve your campaign or spark inspiration—yes, we firmly believe that inspiration ...

Stoking an interest in traveling among affiliates is not an easy task: webmasters, drained by endless flights between different cities and even countries, may feel reluctant to step out of their hotel room and socialize. We’re not here to judge—this is understandable: networking is already in ...

The affiliate Eye of Omniscience has turned to LinkedIn and immediately scanned the platform for the benefits: endorsements, connections, professionalism, and, above all, expertise in everything that can be broken down into texts attracting new audiences and enriching experiences.

Apart ...

Facebook is alive and kicking.

Don’t let the false reports fool you: although more and more affiliates are switching to the options that seem more ludicrous than this, you still can make money on Facebook and exercise your skill, knowledge, and wit.

At the same time, the news about ...

Name a tidbit sweeter than iGaming.

Wait, don’t actually do that: affiliates, infuriated by rigorous policies imposed by Google or other search engines, will be quick enough to make up a list of more cooperative verticals, ignoring the obvious advantages of iGaming just because their ...

TikTok’s one of the omnipresent platforms you can’t exclude from your campaign: while the algorithms may be a little wonky, they tend to deliver stable results, if a trifle unpredictable. Affiliates, however, already have everything at the tips of their fingers: the data, the techniques, the ...

When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...

Facebook is not dead, and you’re ready for the conversation.

While many webmasters are sniffing the air, chasing fresh blood (metaphorically speaking, of course), the most experienced ones stick to one solid and reliable traffic source — Facebook Ads. We won’t lie, sometimes taking the ...

We all love to sit around and chat about traffic, swapping tales of oh-so-clever tricks we used to score it. But once you have to work with several platforms at once, juggle spend, top up balances and separate flows, the back-office layer under the hood might start to creak. Functioning funnels ...