Digital marketers of all sorts are chronically online, and while it has something to do with their work, it doesn’t mean that’s where it all stops: the world has gained momentum, and things have spiraled out of control, so to understand your target audience — modern trends and, sometimes, your ...
Affiliates don’t care about your “brand story” nearly as much as they care about one thing: whether the payout hits when you promised or not. When you hold up your end of the deal, people trust you more and start telling their friends you’re worth working with. But miss a few payouts or drag ...
Before we fully introduce the subject at hand, answer one question: Do you find push ads annoying?
As a professional, you might be a trifle elusive, eager to find a dozen excuses to not call things what they are. As an ordinary user, you will express yourself in a more straightforward way: ...
Ever heard of DSPs? You undoubtedly have: they have been disseminated across cyberspace in huge amounts, and affiliates have quickly recognized that these tools are essential for running efficient, data-driven campaigns. Using DSP, you can do a variety of things: purchase digital ad inventory in ...
Oh, iGaming. Games, right? Everything related to games? In that case, the latest releases on Steam are part of the iGaming industry, correct?
If this is what you think about the iGaming industry, then you seriously misunderstand the term and apply it to all games you see. Even with the ...
If you’re inclined to think that sports betting is gradually declining, you are wrong. If you’re convinced that the sports vertical is inferior to other niches, you’re also wrong. Today, the industry is more alive than ever, fueled by global tournaments and fan communities that treat every ...
As a mobile user, you expect miracles when you buy a new phone: the basic functions, such as calling and texting, are gradually stepping down — it’s nice to have a gadget that can do that, but we also pay attention to other features, not in the least to the vast ecosystem of services. These ...
Can we just get something out of the way first? Today we aren't going to pretend AdSense is the gold standard. Lucky guess: you've probably already tested it and watched it plateau. And now you are here because you want options. If you've outgrown the default, this article is your way out. We'll ...
It’s impossible to jury-rig a campaign: there are too many factors that contribute to your success, and none of them implies a litany of emotional entreaties to the gods of affiliate marketing. Incessant one-upmanship, a deluge of challenges, a slew of policy changes, and an incongruent ...
You’re undoubtedly one of the most impressive affiliate marketers of our generation. Just as undoubtedly, that experience comprises several factors contributing to your success: a deep understanding of consumer psychology, the ability to adapt quickly to ad platforms and algorithms, a ...
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