These days, push networks can give you everything and a little more: they allow you to set up advanced targeting options and different GEOs, so the only problem you are facing is the choice of the right network with high-quality push traffic. Don't get yourself fooled, though: this issue is harder to deal with than you think: sometimes affiliates waste days, weeks, and even months, trying to find out the best way to tame the network, splurging their budget on all the wrong things. We don't want that here, do we? That's why we're unfurling a list of the best push networks, explaining how to quickly start and effectively continue working with push traffic. Here in the article, we are analyzing 24 networks, highlighting the most significant parameters: parameters: targeting, business strategies, pricing models, and other vital aspects.
Hopefully, this will save you some trouble, and you'll rapidly select an impeccable source of push traffic without testing too many networks. Well, shall we?
What Is Push Traffic
High time to answer the most commonplace question one can imagine: what is push traffic?
Push traffic comes from Push Notification ads, personal-like messages traditionally sent to browsers on both mobile and desktop. Push traffic can be discovered on push networks that can also be used for website monetization.
Push networks differ by:
the business strategy (regular self-service platform or Programmatic Display Advertising platform);
the quantity and quality of traffic;
the targeting options;
the number of push ad formats (Push Ads Notifications, In-Page Push Ads);
the pricing model (CPC, CPM, CPA);
the rules, regulations, requirements, and restrictions.
It's only logical to start our narrative with business strategies, targeting options, and pricing models, but all these aspects are included in further analysis, so let us try the other way around.
So. Push Ads Notifications are short advertisements that appear on the screen of a user's desktop or mobile device. When users click on these messages, they are redirected to a landing page or product offer page.
As you can see, push notifications consist of an image, icon, title, and text.
Push notifications on various devices
How It Works
Where do push networks get their traffic from? Your ad will be seen by users on one condition only, and this condition implies site owners.
Users join ad networks and offer their ad spaces for a fee.
However, push notifications are sent only to subscribed users, so the resource owners are obliged to enable the subscription option on their sites, otherwise the simple scheme drive push traffic to websites won't work.
The subscribed are added to the lists of subscribers, which are later aggregated and segmented by the network based on the subscription date. The more recent the subscription is, the better. Then, push notifications can be sent to specific users on their devices, depending on the advertiser's targeting choices. Users click on the ad and go to the affiliate landing page.
Advantages
The user is interested in the ads they see, and they agree to receive them. This makes push advertising effective and less intrusive;
Push notifications have a large audience coverage: more than 400 million potential users worldwide;
Such networks provide great customization options;
The networks are known for their simple pricing model;
Push networks deliver ads directly to the recipient's device, so the ads are already personalized and customer-focused;
The ads are shown to the user even offline: imagine the visibility rate.
Push notifications resemble SMS messages, and this format seems familiar and understandable to users;
Push notifications evoke a sense of importance and urgency;
Push ads pertain to native advertising, so they have all the advantages: high CTR and ROI, wide audience, precise targeting;
There are no ad blockers in push ads;
Push notifications are not subject to banner blindness.
Disadvantages
Some networks have restrictions regarding adult campaigns;
Push networks do not have iOS targeting for classic push notifications;
Push notification ads can become intrusive if a reasonable frequency of impressions is not observed;
Push notifications are a highly competitive niche.
Quality Push Traffic
Push notifications usually perform well in most niches, whether it's eCommerce, beauty and health, or games. However, some of the verticals should be singled out:
finance;
games;
acquaintance;
sweepstakes.
Consumers quickly respond to these offers if you arouse a sense of urgency in the users. It's good to dwell on it for a while, emphasizing that the potential client should take advantage of the offer right now, otherwise they will lose a profitable opportunity to receive a loan at reduced rates or win an iPhone. State it explicitly: GET A LOAN RIGHT NOW, or DON'T MISS A CHANCE TO WIN AN iPHONE.
Have a look at a push notification if you haven't yet
Choosing the Network
We are ready to clarify what you should focus on when choosing a push network. Top push networks are about to make an appearance, too!
Targeting Settings
The more targeting options a push network has, the more likely it is to reach the target audience. Here are the main settings:
Behavioral targeting. It allows you to display ads following the user's behavior on the Internet.
Thematic targeting. That is, targeting by thematic categories.
Targeting by GEO. Here we mostly imply the language.
Socio-demographic targeting lets you target ads by age, gender, and other aspects.
Targeting by ad display time and number of impressions.
Placement targeting.
Targeting by connection type, device type, operating systems, browsers, mobile operators, and handsets (Devices).
Difficulty
The difficulty of the start depends on the push network itself. Before launching, you need to find out how challenging it is to set up a campaign, if there are promo materials, an embedded tracker, and a personal manager. The more additional features are provided, the easier it is to embark.
Niche & GEO
When choosing a push network, decide what product you are promoting and which platform you're about to pick. Ad networks have different volumes of traffic for specific GEOs. Some networks are more focused on Europe, others are directed at America, or Asia, so you can't just bump into a network demanding a profit. Analyze everything in advance.
Costs & Traffic Buying Models
If you're intending to buy push traffic, estimate your budget, including the campaign testing and optimization phase.
Find out the following:
How much is the entry deposit?
What is the cost of the push advertising model?
How much does a click cost?
Top Push Networks
Push.House
Push.House is a push notification advertising platform that offers access to 700+ million active subscribers, allowing you to buy traffic from more than 180+ GEOs.
Characteristics:
Push.House gives you the opportunity to access up-to-date competitor ads with their own spy service;
The network provides partners with high-quality traffic and 24/7 support;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it will take 10-30 minutes to register and get started; a personal account manager is available 24/7;
PropellerAds is the leading ad network and the largest source of Push, Popunder, and Interstitial traffic with Real time bidding technology (RTB). Push Ads Notification subscriber base is 600 million real users.
Сharacteristics:
Effecient tools for A/B testing and campaign optimization;
Campaign creation and launch: simple self-service platform ensures fast connection, detailed real-time reports; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Dating (except Adult), Sweepstakes, Gaming, Finance, eCommerce, Crypto, Software, Nutra, Betting, iGaming, Utilities, etc.;
Push ad formats: Push Ads Notification and In-Page Push Ads;
Pricing models: CPC, CPM, Real time bidding technology (RTB);
The minimum cost per click: from $0.005;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
retargeting;
the ability to limit the frequency of impressions;
Rich Push is one of the largest stimulus networks in the world. Rich Push has over 450 million subscribers in 220 countries.
Сharacteristics:
The network offers a tool called Rich Push Insights. Even before you start working on the platform, you can see the average cost per click for any GEO and device;
Rich Push has a Smart CPC feature. It will automatically change your bid per click based on the volume and number of conversions;
The New Subscribers Only feature will show your ad to users who were included in the database in the last week;
The Automated Rules function allows you to automatically generate white lists or black lists;
Campaign creation and launch: campaigns can be launched in 10 minutes or less; the platform provides step-by-step instructions for creating and launching a campaign and personal account managers;
MGID is a native advertising platform. The network has access to 850 million users in 200+ countries in 70+ languages.
Сharacteristics:
MGID is enabled with an auction pricing system, which automatically defines the position of the ad in the auction according to the campaign settings, level of competition, and user-set click-through price;
The network uses AI technologies and connects promoted products with interested users;
Ads are delivered by the MGID smart widget in a push notification;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager with a deposit of $500;
GEO: world;
Top verticals: Nutra, Gambling, Insurance, Games, Dating, Shopping, Binary and Crypto, Forex Trading;
Push ad format: In-Page Push Ads;
Pricing model: CPC;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
the ability to limit the frequency of impressions;
EvaDav is a customer-focused native advertising network.
Сharacteristics:
The network has efficient bidding algorithms, campaign and conversion tracking systems;
The ad network offers a wide variety of landing pages and develops LP by individual requests; integration with Binom, Keitaro, BeMob, and PeerClick trackers;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it takes 10 minutes to register and get started; a personal account manager is available 24/7;
GEO: world;
Top verticals: VPNs, Utilities, Subscriptions, Sweepstakes, Dating, Gambling, Adultpaysites, Cams;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
the ability to limit the frequency of impressions;
Geotargeting (country, city);
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
demographic targeting;
type of connection (cellular operator, Wi-Fi/cable);
Adcash is a network that vigorously participates in advertising activities in 196 countries, showing the best results on entertainment websites.
Сharacteristics:
The network reaches the target audience with effective result-oriented advertising campaigns;
This first-class advertising platform generates high-quality targeted traffic and guarantees qualified customer support;
Adcash is quipped with the RTB technology, but you can also work on a regular self-service platform;
Adcash partners with the biggest European brands of online entertainment (Ubisoft, Groupon, Gameforge, Bigpoint, etc.);
Campaign creation and launch: self-service platform; managed (programmatic advertising) platform; step-by-step instructions for creating and launching a campaign; it takes only a few minutes to register and get started; personal account manager on request;
GEO: world;
Push ad format: In-Page Push Ads;
Pricing model: CPC, CPM, CPA Target, RTB;
The minimum cost per click: from $0.003;
The minimum deposit: $100 for the self-service platform and $1,000 for the managed (programmatic ads) platform.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
the ability to limit the frequency of impressions;
Adsterra is a large advertising network, allowing any client to quickly launch a campaign, employing an individual approach. The network works with more than 30 billion ad impressions per month worldwide, with more than 18,000 direct publishers and 248 GEOs.
Сharacteristics:
Adsterra is enabled with the RTB technology;
The network offers more than 20 targeting filters, including user activity, user lifetime, browser versions, OS versions;
Adsterra has a comprehensive three-level system for protecting partners from fraud;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it will take less than an hour to launch the campaign; personal account manager;
MegaPu.sh is the first push notification ad network. Today MegaPu.sh has over 450 million subscribers, over 35 million clicks, and 5+ billion impressions per day.
Сharacteristics:
MegaPu.sh is a Programmatic Display Advertising platform with RTB technology;
The ad network offers 2 main push ad formats: Push Ads Notifications and First Page Ads (FPA). First Page Ads is a relatively new ad format that is completely different from the push notification ad format;
FPA is a pop-up ad. The advertiser's landing page appears when the user opens a pre-installed active PWA (Progressive Web Application). When creating a campaign, advertisers receive detailed targeting tools: gender, age, and IP addresses;
MegaPu.sh has a user-friendly interface, 24/7 customer support, 24/7 moderation that won't take more than 10 minutes, and its own internal tracking system;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign;
GEO: world;
Top verticals: Dating, Gambling, Nutra, Sweepstakes, Binary Options, Adult, etc.;
Push ad format: Push Ads Notifications, First Page Ads, Click to call, Click to SMS;
Pricing model: CPC, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
In addition, there are more push formats:
Click to call is a push notification that dials a specified phone number. Upon receipt of the notification, the user is prompted to call that number;
Click to SMS is a push notification that shows a phone number when clicked. SMS will be sent to the specified number after confirmation from the subscriber.
Targeting Options:
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
black/white list.
Top GEO: AT, FR, DE, CL, ID, TH, VN, IT, RU, ES, UA, UK.
AdMaven is a push traffic ad network. It occupies one of the leading positions in the market and allows you to work with the most popular verticals in affiliate marketing: Casino, Sweepstakes, Nutra, Dating, and Betting.
Сharacteristics:
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Dao.AD (DaoPush) is an advertising network with traffic from 174+ countries.
Characteristics:
Dao.AD has more than 30 tried and tested landing pages for any niche, translated into different languages for different GEOs;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it will take less than an hour to launch the campaign; personal account manager;
GEO: world;
Top verticals: Gaming, Dating, E-Commerce, Mobile App, Health, Forex Binary;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM;
The minimum cost per click: from $0.001;
The minimum deposit: $20.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
AdOperator is a fast-growing ad network that only works with direct publishers.
Characteristics:
AdOperator is a Programmatic Display Advertising platform with RTB technology. This option is available upon request, but you can also use the usual self-service platform;
The network is famous for its condoning attitude to the texts used in ads and does not reject every other creative;
Support 24/7; only live communication without chatbots;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Mobile apps, Dating, Games, Gambling, Crypto;
Push ad format: Push Ads Notifications, In-Page Push Ads;
ActiveRevenue is a self-service platform with detailed targeting and extensive optimization options.
Characteristics:
ActiveRevenue is a Programmatic Display Advertising platform with RTB technology;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Cryptocurrency and Finance, Sweepstakes, Coupons and Freebies, Gambling, Casino and All Forms of Betting, Health, Beauty and Nutra, E-commerce, Mobile Games and Utilities, News, and Entertainment;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
If you're still wondering which advertising network to choose, analyze your expertise. Beginners would get the most profit from a user-friendly traffic source with a low minimum deposit, basic targeting options, and global reach. Experts or affiliates with some experience behind their backs would ponder over more complicated, advanced
targeting options, including the potential for the optimization and scaling of the campaign. It doesn't necessarily mean that you should stick to the speculation above. Each situation is special and requires an individual approach due to the goals you've set and the skills you've acquired.
FAQ
What are In-Page Push Ads? What are their main advantages?
In-Page Push Ads became a reaction to Google Chrome 80's restrictions on Push Ads Notification. A push notification on a page looks like a regular push notification, but it is not created by the browser: it is sent by the web page. In-Page Push Ads were specifically designed for all types of OS, which makes them available to all users on all desktop and mobile devices, including iOS. They are not subject to technical browser restrictions like standard push ads. In fact, in-page push notifications are native banner ads that appear directly on publishers' websites and usually work on a CPC model.
Does push traffic work with Gambling?
Sure! Create a sense of urgency and personalize the offer. Review the network rules before running these campaigns, as casino offers sometimes are associated with restrictions.
What should I focus on choosing a push network?
Volume and quality of traffic. Check if there is enough traffic in your vertical and your GEO. To evaluate the quality of traffic, you need to understand where itcomes from. If it is from direct publishers and their real subscribers, then you can relax: this traffic is fine.
What is the most crucial thing for a beginner?
Responsive and professional support, a small deposit, and a sufficient selection of GEOs.
Do I need to test multiple push networks?
Yes, it's better to test several networks to find the best traffic option for your offer and discover your target audience.
