These days, push networks can give you everything and a little more: they allow you to set up advanced targeting options and different GEOs, so the only problem you are facing is the choice of the right network with high-quality push traffic. Don't get yourself fooled, though: this issue is harder to deal with than you think: sometimes affiliates waste days, weeks, and even months, trying to find out the best way to tame the network, splurging their budget on all the wrong things. We don't want that here, do we? That's why we're unfurling a list of push notification traffic networks, explaining how to quickly start and effectively continue working with push traffic. Here in the article, we are analyzing 23 networks, highlighting the most significant parameters: targeting, business strategies, pricing models, and other vital aspects.
Hopefully, this will save you some trouble, and you'll rapidly select the best push traffic sources without testing too many networks. Well, shall we?
What Is Push Traffic?
High time to answer the most commonplace question one can imagine: what is the meaning of push traffic? Push traffic comes from push notification ads, personal-like messages traditionally sent to browsers on both mobile and desktop. Push traffic can be discovered on push networks that can also be used for website monetization.
How Push Traffic Differs from Regular Push Notifications
While regular push notifications just keep you updated on your favorite apps and websites, push traffic is deliberately promotional. Basically, it's advertising dressed up in notification clothing. The big difference here is intent. Regular notifications aim to keep you informed and engaged (e.g. “Hey, the item you wanted is back in stock!”) But push traffic is all about selling you something, it cleverly mimics everyday alerts you are used to seeing pop up on your screen.
How Users Subscribe to Push Notifications
Your gateway to push subscriptions is consenting through a prompt asking "Allow notifications?" or any other similar pop-up message you might come across on websites or apps. With just a click (or sometimes two), you are in – your device gets added to a subscriber database. Subscriptions prompts don't bombard you immediately, they may be shown after a delay or upon specific user actions.
Components of a Push Ad
Push ads consist of several key elements working together:
eye-catching main image illustrating the offer;
smaller icon that helps you instantly recognize the brand;
headline to grab your attention in seconds;
message text that gives you just enough info to want more.
How Push Traffic Works
Push traffic lets advertisers knock directly at your door, but digitally. Once you've subscribed, targeted ads pop up right on your screen – even when you are busy doing something completely different. These notifications muscle their way over whatever else you are viewing. That’s what we call maximum visibility! Besides, you don't even have to be on advertisers’ websites to receive them. One click and you are whisked away to their landing page.
How Advertisers Use Push Traffic
Marketers are huge fans of push traffic as it lets them reach massive audiences without breaking the bank. Thanks to push networks, they can blast promo messages to subscribers who've already raised their hands saying "yes" to notifications. And all this with specific locations, devices or interests, which makes such campaigns super targeted. Push ads consistently outperform traditional banners with through-the-roof click and engagement rates.
Push Traffic Flow: From Subscription to Conversion
The push traffic journey starts with a simple "Allow" click from an unsuspecting website visitor. Their details zip straight into a database, and before long, push ads start appearing on their device. When something catches their eye and they click, they are instantly transported to a landing page demonstrating an irresistible offer. If they take action – whether buying something or signing up – bingo: that's a conversion, and the loop is complete, from first subscription to mission accomplished!
Advantages of Push Traffic
High Visibility and No Banner Blindness
Our eyes tend to glaze over banner ads, that’s why push ads are so brilliant – they pop right onto your screen, impossible to miss. These notifications interrupt whatever you are doing and demand attention. Annoying? Maybe. But how effective! Traditional display ads can only dream about this level of visibility.
Real Users & High Engagement
No fake audiences here! Only real people who have actively subscribed receive push notifications. This subscription model means you are talking to genuinely interested humans, not bots or accidental visitors. As a result, we have higher click-through rates and better overall engagement compared to many other ad formats.
Cost-Effectiveness Compared to Other Ad Formats
With push traffic, your marketing budget can stretch further than a yoga instructor. All jokes aside, instead of shelling out serious cash for Facebook and Google ads, push notifications are able to connect you with customers for mere pennies. Can you imagine CPCs starting at just $0.05? A very affordable option for any of your campaigns!
Broad Audience Reach Across GEOs
Push notifications don't need passports to cross borders. They'll happily zip around the globe, hitting devices from Tokyo to Toronto. That’s especially helpful if you have an offer that works worldwide – one campaign can spread your message to millions across continents and scale your reach in a blink of an eye.
Flexible Content Policies
If you are tired of having your ads rejected for mysterious policy violations, we’ve got good news for you! Push networks typically give you more breathing room. While Facebook and Google clutch their pearls over certain content, push platforms often welcome verticals that mainstream networks send straight to the rejection pile. Freedom to advertise what you want? That's refreshing!
Disadvantages of Push Traffic
Ad Fatigue and Declining CTR Over Time
Overexposure is a serious threat to your engagement rates. Even your most enthusiastic subscribers will start ignoring your notifications if you bother them daily with the same old offers. It's like telling a joke repeatedly – funny once, but you are sure to get an eye-roll reaction by the fifth time. Watch those click rates plummet if you don't keep content fresh and frequency reasonable!
Challenges in Audience Targeting
Do you want to target left-handed cat owners who love jazz and eat gluten-free? Well, tough luck! Unlike social platforms where users practically hand over their life stories, push subscribers provide minimal personal details. You'll often target broad categories like "Android users in Canada" rather than super specific segments. It's fishing with a net instead of a spear – you'll catch plenty, but not always exactly what you wanted.
Fraud and Bot Traffic Concerns
Yes, as mentioned earlier, push traffic generally connects you with real humans, but some networks have cleaner traffic than others. The occasional shady publisher might slip bot traffic into the mix, leaving you paying for clicks from digital ghosts. Your campaigns' success depends on picking reputable networks with solid fraud prevention – otherwise, you might as well be advertising to an empty room!
Best Niches for Push Traffic
Some niches perform exceptionally well with push ads and it’s no accident. They have simple conversion flows, mass appeal and match nicely with push notification formats.
Gambling & Betting
If you are feeling lucky, gambling and betting offers are real money-makers in push campaigns. When notifications like "Double your deposit now!" or "Tonight's odds just improved!" pop up, it’s a can’t-miss opportunity that gamblers won’t resist. Plus, while Facebook and Google give these verticals the cold shoulder, push networks welcome them with open arms.
Finance & Crypto
Money talks, especially through push notifications! Finance and crypto offers are thriving here, from trading platforms to quick loans. Someone gets that alert about "Bitcoin jumping 5%" or "Last chance for pre-IPO access," and there you have it – immediate FOMO is triggered. These campaigns are great for lead generation in emerging markets where financial services are booming but traditional ad channels are limited.
E-commerce & Dropshipping
With push traffic, e-commerce and dropshipping not only shine but also get personal. Here is how: your potential customer gets a notification that "Your favorite sneakers just dropped 50%!" – right on their phone, right when they have a minute to browse. It’s a direct line to shoppers' pockets when they are most likely to impulse-buy. Just what you need for flash sales and limited-time offers.
Mobile Apps & Software (VPN, Antivirus, Utilities)
“Device at risk”, "Unlock premium features free for 7 days!"... You can reach users right on their phones, tablets and laptops – the exact devices where they NEED your VPNs, antivirus and utility apps! Like offering an umbrella during a rainstorm – perfect timing and perfect place. One click away, thanks to clever push notification campaigns.
Health & Beauty
Looking gorgeous and feeling fantastic has never been more clickable: "Morning glow ritual ready!" or "Your custom skin solution awaits!" People check these messages during their me-time moments, when they are actually thinking about self-care. Not like emails that pile up while you are busy. Smart marketers can make these intimate reminders arrive just when motivation peaks, for instance, morning skincare routines or pre-weekend wellness planning. And conversions are all yours!
Sweepstakes & Giveaways
Who doesn't love free stuff? Push traffic can turn this niche into a conversion machine! That "You could win $5,000 today!" message ignites instant curiosity and action. With zero friction between notification and entry form, coupled with push networks' massive reach, you get a chance to collect leads at break-neck speed across diverse audiences.
Choosing the Right Push Network
We are ready to clarify what you should focus on when choosing a push network. Top push networks are about to make an appearance, too!
Targeting Settings (Demographics, GEO, Device, Interests)
The more targeting options a push network has, the more likely it is to reach the target audience. Here are the main settings:
- Behavioral targeting. It allows you to display ads following the user's behavior on the Internet.
- Thematic targeting. That is, targeting by thematic categories.
- Targeting by GEO. Here we mostly imply the language.
- Socio-demographic targeting lets you target ads by age, gender, and other aspects.
- Targeting by ad display time and number of impressions.
- Placement targeting.
- Targeting by connection type, device type, operating systems, browsers, mobile operators, and handsets (devices).
Difficulty Level for Beginners
The difficulty of the start depends on the push network itself. Before launching, you need to find out how challenging it is to set up a campaign, if there are promo materials, an embedded tracker, and a personal manager. The more additional features are provided, the easier it is to embark.
Niche Compatibility & GEO Coverage
When choosing a push network, decide what product you are promoting and which platform you're about to pick. Ad networks have different volumes of traffic for specific GEOs. Some networks are more focused on Europe, others are directed at America, or Asia, so you can't just bump into a network demanding a profit. Analyze everything in advance.
Costs & Traffic Buying Models (CPM, CPC, CPA)
If you're intending to buy push traffic (cheap, if possible), estimate your budget, including the campaign testing and optimization phase.
Find out the following:
How much is the entry deposit?
What is the cost of the push advertising model?
How much does a click cost?
Top Push Networks
Market Leaders
PropellerAds
PropellerAds is the leading ad network and the largest source of Push, Popunder, and Interstitial traffic with Real time bidding technology (RTB). Push Ads Notification subscriber base is 600 million real users.
Сharacteristics:
Efficient tools for A/B testing and campaign optimization;
PropellerAds offers reliable fraud protection, 24/7 moderation and 24/7 technical support;
Campaign creation and launch: simple self-service platform ensures fast connection, detailed real-time reports; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Dating (except Adult), Sweepstakes, Gaming, Finance, eCommerce, Crypto, Software, Nutra, Betting, iGaming, Utilities, etc.;
Push ad formats: Push Ads Notification and In-Page Push Ads;
Pricing models: CPC, CPM, Real time bidding technology (RTB);
The minimum cost per click: from $0.005;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
retargeting;
the ability to limit the frequency of impressions;
Geotargeting;
OS targeting;
browser targeting;
time targeting;
black/white list.
MGID
MGID is a native advertising platform. The network has access to 850 million users in 200+ countries in 70+ languages.
Сharacteristics:
MGID is enabled with an auction pricing system, which automatically defines the position of the ad in the auction according to the campaign settings, level of competition, and user-set click-through price;
The network uses AI technologies and connects promoted products with interested users;
Ads are delivered by the MGID smart widget in a push notification;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager with a deposit of $500;
GEO: world;
Top verticals: Nutra, Gambling, Insurance, Games, Dating, Shopping, Binary and Crypto, Forex Trading;
Push ad format: In-Page Push Ads;
Pricing model: CPC;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
the ability to limit the frequency of impressions;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
black/white list.
Top GEO: APAC, US, RU, European, LATAM.
Adsterra
Adsterra is a large advertising network, allowing any client to quickly launch a campaign, employing an individual approach. The network works with more than 30 billion ad impressions per month worldwide, with more than 18,000 direct publishers and 248 GEOs.
Сharacteristics:
Adsterra is enabled with the RTB technology;
The network offers more than 20 targeting filters, including user activity, user lifetime, browser versions, OS versions;
Adsterra has a comprehensive three-level system for protecting partners from fraud;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it will take less than an hour to launch the campaign; personal account manager;
GEO: world;
Top verticals: VPNs, Utilities, Subscriptions, Sweepstakes, Dating, Gambling, Adult paysites, Cams;
Push ad format: In-Page Push Ads;
Pricing model: CPC, CPM, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
demographic targeting;
black/white list.
AdMaven
AdMaven is a push traffic ad network. It occupies one of the leading positions in the market and allows you to work with the most popular verticals in affiliate marketing: Casino, Sweepstakes, Nutra, Dating, and Betting.
Сharacteristics:
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC and CPM;
The minimum cost per click: from $0.005;
The minimum deposit: $50.
Targeting Options:
by device;
by Internet providers/telecom operators;
by language;
Geotargeting;
OS targeting;
browser targeting;
time targeting.
EvaDav
EvaDav is a customer-focused native advertising network.
Сharacteristics:
The network has efficient bidding algorithms, campaign and conversion tracking systems;
The ad network offers a wide variety of landing pages and develops LP by individual requests; integration with Binom, Keitaro, BeMob, and PeerClick trackers;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it takes 10 minutes to register and get started; a personal account manager is available 24/7;
GEO: world;
Top verticals: VPNs, Utilities, Subscriptions, Sweepstakes, Dating, Gambling, Adultpaysites, Cams;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
the ability to limit the frequency of impressions;
Geotargeting (country, city);
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
demographic targeting;
type of connection (cellular operator, Wi-Fi/cable);
black/white list.
Premium Networks
Push.House
Push.House is a push notification advertising platform that offers access to 700+ million active subscribers, allowing you to buy traffic from more than 180+ GEOs.
Characteristics:
Push.House gives you the opportunity to access up-to-date competitor ads with their own spy service;
The network provides partners with high-quality traffic and 24/7 support;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it will take 10-30 minutes to register and get started; a personal account manager is available 24/7;
GEO: world;
Top verticals: Dating, Install, Nutra, Gambling;
Push ad format: Push, In-Page;
Pricing model: CPC;
The minimum cost per click: from $0.0001;
The minimum deposit: $50.
Targeting options:
by device;
by IP;
by language;
by subscription longevity;
retargeting;
OS targeting;
by browser languages;
time targeting;
black/white list.
Rich Push
Rich Push is one of the largest stimulus networks in the world. Rich Push has over 450 million subscribers in 220 countries.
Сharacteristics:
The network offers a tool called Rich Push Insights. Even before you start working on the platform, you can see the average cost per click for any GEO and device;
Rich Push has a Smart CPC feature. It will automatically change your bid per click based on the volume and number of conversions;
The New Subscribers Only feature will show your ad to users who were included in the database in the last week;
The Automated Rules function allows you to automatically generate white lists or black lists;
Campaign creation and launch: campaigns can be launched in 10 minutes or less; the platform provides step-by-step instructions for creating and launching a campaign and personal account managers;
GEO: world;
Top verticals: PIN Submit, Sweepstakes, Dating, Betting, Gambling, Crypto Offers, Binary Options, Desktop/Apps;
Push ad formats: Push Ads Notification and In-Page Push Ads;
Pricing model: CPC, CPM;
The minimum cost per click: from $0.003;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
by connection type;
by user activity;
the ability to limit the frequency of impressions;
Geotargeting (country, region, city);
OS targeting;
browser targeting;
time targeting;
black/white list.
Clickadu
Clickadu is a multi-format ad network with traffic driven from over 240 countries.
Characteristics:
Campaign creation and launch: self-service platform; personal account manager;
GEO: world;
Top verticals: Tools Utilities, Push subscriptions, Nutra, Finance Apps, Games, Sweepstakes, Dating, Shopping;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, SmartCPA, SmartCPM;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
black/white list.
Top GEO: IN, BR, IQ, US, MY, EG, MX, FR.
Zeropark
Zeropark is a massive push traffic provider with over 2 billion available clicks per month.
Сharacteristics:
Zeropark Ad Exchange simplifies the process: you can A/B test Push Ads and distribute traffic across five ad variations at the same time;
Has a user-friendly interface and advanced targeting options;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Nutra Diet, Sports Betting, E-Commerce, Lead Generation, Hobbies Education, Finance, Dating, Video Streaming, Antivirus, Surveys Sweeps;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPL/CPA, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $200.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
demographic targeting;
by keywords;
black/white list.
Top GEO: US, UK, RU, IN, ID, BR, DE, CN.
RUNative
RUNative is a self-service ad platform and open ad exchange.
Сharacteristics:
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Nutra, Gaming, Sweepstakes, Dating, PIN Submit, Betting, Gambling, Crypto Offers, Binary Options;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
demographic targeting;
by keywords;
black/white list.
Alternative & Emerging Networks
DatsPush
DatsPush is a multi-format ad network.
Сharacteristics:
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
Top verticals: Sweepstakes, Nutra, E-commerce, Gambling, Dating, Pin Submits, Finance, Binary Options.
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC and CPM;
The minimum cost per click: from $0.001;
The minimum deposit: $50.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
Geotargeting;
OS targeting;
browser targeting;
time targeting;
the ability to limit the frequency of impressions;
black/white list.
Top GEO: US, IN, TH, RU, FR, CH, GB, DK, DE.
SelfAdvertiser
SelfAdvertiser is a user-friendly and intuitive platform with a wide audience reach and flexible targeting options.
Characteristics:
SelfAdvertise is a Programmatic Display Advertising platform with RTB technology;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: eCommerce, Health Diet, Finance, Sports Leisure, Utilities, Mobile content, Travel, Casual Gaming;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by language;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
by keywords;
black/white list.
MegaPu.sh
MegaPu.sh is the first push notification ad network. Today MegaPu.sh has over 450 million subscribers, over 35 million clicks, and 5+ billion impressions per day.
Сharacteristics:
MegaPu.sh is a Programmatic Display Advertising platform with RTB technology;
The ad network offers 2 main push ad formats: Push Ads Notifications and First Page Ads (FPA). First Page Ads is a relatively new ad format that is completely different from the push notification ad format;
FPA is a pop-up ad. The advertiser's landing page appears when the user opens a pre-installed active PWA (Progressive Web Application). When creating a campaign, advertisers receive detailed targeting tools: gender, age, and IP addresses;
MegaPu.sh has a user-friendly interface, 24/7 customer support, 24/7 moderation that won't take more than 10 minutes, and its own internal tracking system;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign;
GEO: world;
Top verticals: Dating, Gambling, Nutra, Sweepstakes, Binary Options, Adult, etc.;
Push ad format: Push Ads Notifications, First Page Ads, Click to call, Click to SMS;
Pricing model: CPC, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
In addition, there are more push formats:
Click to call is a push notification that dials a specified phone number. Upon receipt of the notification, the user is prompted to call that number;
Click to SMS is a push notification that shows a phone number when clicked. SMS will be sent to the specified number after confirmation from the subscriber.
Targeting Options:
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
black/white list.
Top GEO: AT, FR, DE, CL, ID, TH, VN, IT, RU, ES, UA, UK.
Dao.AD (DaoPush)
Dao.AD (DaoPush) is an advertising network with traffic from 174+ countries.
Characteristics:
Dao.AD has more than 30 tried and tested landing pages for any niche, translated into different languages for different GEOs;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; it will take less than an hour to launch the campaign; personal account manager;
GEO: world;
Top verticals: Gaming, Dating, E-Commerce, Mobile App, Health, Forex Binary;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM;
The minimum cost per click: from $0.001;
The minimum deposit: $20.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
demographic targeting;
black/white list.
EZmob
Easy mob (EZmob) is a display and mobile advertising network that offers traffic from over 200 countries.
Characteristics:
EZmob is a Programmatic Display Advertising platform enabled with RTB technology;
GEO: world;
Campaign creation and launch: self-service platform; step-by-step thought about launching a campaign; personal account manager;
Top verticals: Mobile Content, Forex, Nutra, Sweepstakes, Gambling;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, real-time trading technology (RTB);
The minimum cost per click: from $0.005;
The minimum deposit: $100.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
black/white list.
PlugRush
PlugRush is an advertising network with detailed statistics and powerful optimization tools.
Characteristics:
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Mobile App, Mobile Content, Adult;
Push ad format: Push Ads Notifications;
Pricing model: CPC;
The minimum cost per click: from $0.003;
The minimum deposit: $10.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
by sexual orientation;
black/white list.
Top GEO: UK, US, DE, BR, FR, IT.
HilltopAds
HilltopAds is a global advertising network offering direct publisher-only traffic and advanced targeting options.
Characteristics:
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Push ad format: Push Ads Notifications;
Pricing model: CPM, CPA, CPI, RTB;
The minimum cost per click: from $0.003;
The minimum deposit: $50.
Targeting Options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
retargeting;
Geotargeting;
OS targeting;
browser targeting;
time targeting;
by keywords;
black/white list.
AdOperator
AdOperator is a fast-growing ad network that only works with direct publishers.
Characteristics:
AdOperator is a Programmatic Display Advertising platform with RTB technology. This option is available upon request, but you can also use the usual self-service platform;
The network is famous for its condoning attitude to the texts used in ads and does not reject every other creative;
Support 24/7; only live communication without chatbots;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Mobile apps, Dating, Games, Gambling, Crypto;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, RTB;
The minimum cost per click: from $0.005;
The minimum deposit: $100.
Targeting Options:
by connection type;
by IP;
by language;
Geotargeting;
OS targeting;
browser targeting;
time targeting;
black/white list.
Top GEO: US, CA, European, LATAM.
ActiveRevenue
ActiveRevenue is a self-service platform with detailed targeting and extensive optimization options.
Characteristics:
ActiveRevenue is a Programmatic Display Advertising platform with RTB technology;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Cryptocurrency and Finance, Sweepstakes, Coupons and Freebies, Gambling, Casino and All Forms of Betting, Health, Beauty and Nutra, E-commerce, Mobile Games and Utilities, News, and Entertainment;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
interest targeting;
keyword targeting;
black/white list.
RTXPlatform
RTXPlatform is a Programmatic Display Advertising platform with RTB technology.
Characteristics:
RTXPlatform has an audience in 240+ countries;
Campaign creation and launch: self-service platform; personal account manager;
Top verticals: E-commerce, Dating, Games, Contests, Insurance, Gambling, Downloads, Career, Finance, Health, Travel, Surveys, Education;
GEO: world;
Push ad format: Push Ads Notifications;
Pricing model: CPC, CPM, CPV, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting options:
by device;
by Internet providers/telecom operators;
by IP;
by language;
category targeting;
retargeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
demographic targeting;
interest targeting;
black/white list.
Zpush.biz
Zpush.biz is a traffic monetization platform, but advertisers can redeem subscriptions. To activate this option, you need to contact the help desk.
Characteristics:
Campaign creation and launch: self-service platform;
GEO: world;
Push ad format: Push Ads Notifications;
Pricing model: CPC, CPM;
The minimum cost per click: from $0.003;
The minimum deposit: $100.
Targeting options:
by device;
by Internet providers/telecom operators;
by language;
category targeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting.
AdsCompass
Adscompass is a Programmatic Display Advertising platform with RTB technology.
Characteristics:
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: network operates worldwide; works with 200+ countries;
Push ad format: Push Ads Notifications, In-Page Push Ads;
Pricing model: CPC, CPM, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $50.
Targeting options:
by device;
by Internet providers/telecom operators;
by IP;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
demographic targeting;
black/white list.
Top GEO ─ IN BR, RU, IN, US, ID, MY, DE.
BidVertiser
BidVertiser is a self-service advertising network that focuses on technology, optimization, and automation.
Characteristics:
Advertisers are offered a self-purchasing traffic option with precise targeting, segmentation, automatic tracking, and optimization;
BidVertiser is a Programmatic Display Advertising platform with RTB technology;
Campaign creation and launch: self-service platform; step-by-step instructions for creating and launching a campaign; personal account manager;
GEO: world;
Top verticals: Gaming, Dating, E-Commerce, Mobile App, Health, Forex Binary;
Push ad format: Push Ads Notifications;
Pricing model: CPC, RTB;
The minimum cost per click: from $0.001;
The minimum deposit: $100.
Targeting options:
by device;
by Internet providers/telecom operators;
IP targeting;
by language;
category targeting;
retargeting;
Geotargeting;
OS targeting;
browser targeting;
placement targeting (websites);
time targeting;
the ability to limit the frequency of impressions;
demographic targeting;
black/white list.
How to Run a Profitable Push Campaign
To succeed with push campaigns, you need strategy, creativity and constant hustle. Push ads can really amaze you with results but only if you execute like a pro and never stop improving.
Setting Up an Effective Campaign
First things first – partner with a push network that is suitable for your niche and target audience. As for campaigns, don’t lump everything together. Instead, split them by country and device type because, trust us, mobile users in Brazil behave nothing like desktop users in Germany. Then cautiously launch your first ads with a daily budget that won't break the bank while you test the waters (you can take the network's bid suggestions for your regions as a starting point).
Crafting Engaging Push Ad Creatives
Every single ad needs three things: a headline that stops the scroll, description text that triggers desire and an icon that pops. And don't just test one version, launch at least five variations with different icons, headlines and descriptions. Pro tip: little emojis in your headlines can skyrocket your CTR! And here's the detail most people miss – that tiny icon and your text matter way more than the big image most advertisers obsess over.
Testing and Optimizing Push Traffic
Optimization is do or die for profitability. The more you try and tweak, the better: throw multiple offers and creatives at the wall to see what sticks with your audience. After the launch, watch your metrics like a hawk, adjust bids, targeting parameters and creative elements based on what the data tells you. And don’t forget that even your winning ads eventually lose their magic, so keep your creative pipeline flowing with fresh ideas!
Scaling Strategies
Once you’ve found your success formula, don’t just crank up the volume – scale strategically. For instance, you can gradually increase budgets, expand to similar countries or target "new subscribers" for audiences who haven't seen every offer under the sun. To test your boldest theories, you can also launch parallel campaigns with different targeting angles to capture more user segments. But keep in mind that what works at $100/day might fall apart at $1,000/day, so never stop analyzing, adapting and conquering new territory!
Wrapping Up
If you're still wondering which advertising network to choose, analyze your expertise. Beginners would get the most profit from a user-friendly traffic source with a low minimum deposit, basic targeting options, and global reach. Experts or affiliates with some experience behind their backs would ponder over more complicated, advanced targeting options, including the potential for the optimization and scaling of the campaign. It doesn't necessarily mean that you should stick to the speculation above. Each situation is special and requires an individual approach due to the goals you've set and the skills you've acquired.
FAQ
