Articles on «advertising»

TikTok vs. Google & Microsoft: Let the Battle Begin!

Even though TikTok started beta testing its search ad campaign in 2022 , it mostly remained a mere fact that sparked little discussion in the affiliate marketing industry (if at all). However, in March 2023, things took an unexpected turn: according to Business Insider , the company decided to ...

#google #tiktok #advertising #microsoft #searchads

Exploring Influencer Traffic: Perks & Quirks

So, influencer traffic . This is the term you use to describe the traffic that drives from a blogger's account, primarily Instagram, to your offer. This blogger can be a real person or a fake, or you can even find an influencer, use the information from their bio, and create your own acc. To ...

#traffic #tiktok #advertising #influencer #instragram

Pre-Rolls: Benefits & Flaws

Pre-roll is a short (no longer than 30 seconds) video ad. Pre-rolls are sometimes mistakenly referred to as mid-rolls (ads inserted into the 'body' of the video) or post-trolls (inserted at the end of the video).

The main goal of pre-roll ads is to increase audience coverage as well as ...

#video #advertising #prerolls

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