Traffic

On-page SEO, off-page SEO, technical, organic, local, whitehat... The list isn’t even half as long as it could have been, had we mentioned other sorts of SEO optimization. Yes, we have intentionally thrown the unrelated types of SEO together in order to demonstrate a simple idea — that SEO ...

The term “targeting” stems from the idea of aiming at a specific goal, much like an archer aims at a target. This style of advertising caught on quickly because it’s both effective and affordable. In today’s world, launching a successful advertising campaign almost always involves targeting. ...

In April, news portals exploded: Joe Biden endorsed the ban imposed on TikTok, and the app had to either face the consequences or fight to the end. However, journalists mostly highlighted the fact without providing the background that would explain the reasons for such a drastic measure, but ...

Contextual advertising is considered a shortcut to success: pay for traffic and wait for ensured sales. In effect, it's not that simple. Contextual advertising demands expertise; wrong settings will lead you nowhere, and you'll splurge all your budget on Google Ads without receiving a single ...

Teaser advertising is a low-cost way to reach a large audience with few limitations. However, there is a catch: teasers are not very effective at attracting the right customers and often get clicked by bots. This makes teaser traffic low-quality and unreliable. But marketers can still make money ...

There's one perennial question you come across everywhere: how do I choose the best traffic sources for CPA marketing? Oddly enough, it's more relevant than ever as Facebook and other advertising networks are actively complicating affiliate marketers' work. Under the current circumstances, ...

Imagine this scenario: you launch two advertising campaigns for the same project. One of them achieves a 20% CTR and a 150% ROI , while the other flops, barely converting any leads . What makes the difference? The answer is banner blindness.

This phenomenon can make or break your ...

These days, push networks can give you everything and a little more: they allow you to set up advanced targeting options and different GEOs, so the only problem you are facing is the choice of the right network with high-quality push traffic. Don't get yourself fooled, though: this issue is ...

If you are new to affiliate marketing, you have a lot to learn, including some unfamiliar terms. One of them is “offer”. But before you can graspon the meaning of the word in this niche, you need to know its general definition, meaning and features in other fields.

An offer is simply a ...

Native ads are sneaky little things. Native advertising dresses like content, walks like content and before people realise it, it’s all done – they’ve clicked and paid, whether for a lifesaver or a future landfill candidate. Marketers call native advertising quiet persuasion with a killer ...