The tea has been spilled: rumours about SiGMA collaborating with Affiliate Worls have been spreading pretty quickly. The first one seems to have bought a part of the second one, and from now on the events are expected to be combined. The rumours are still multiplying, but we have decided to put an end to it by figuring out what is really happening in the world of big conferences. What the schedule is going to be? What should webmasters expect after the Great Merge of the largest affiliate events?
What Happened Between SiGMA and Affiliate World
Affiliate World conferences are annually attended by more than 15 000 webmasters from all over the world. The event covers 110+ countries, 120+ advertisers, and 170+ affiliate programs. This is the largest event in the world of affiliate marketing. Since 2015, the conference has grown exponentially and attracted even more sponsors. In 2023, the organizers of SiGMA also paid attention to this growth.
SiGMA is one of the biggest conferences that annually arranges extensive networking opportunities for affiliates, looking for new partners. According to an anonymous source that reported to Traffic Cardinal, in 2023, SiGMA continues to grow in demand for pro webmasters and traffic. That’s why organizers are looking for ways to scale up. One of those ways was ‘’significant strategic investment’’ in the Affiliate World.
This happened on September 18, 2023. After the publication, webmasters were divided into two camps: some argued that this had just been a merge and now it was turning into one big conference, others thought that now both conferences belonged to SiGMA. Let's figure out what’s really going on.
What Awaits Webmasters At Upcoming Events
The main thing to understand is that SiGMA and Affiliate World are not united in the classical way, so there will not be one big conference. No merge. There will be two events following each other, and nothing more. As the organizers report, the format will be tested for the first time in February 2024. The announced event dates are:
- SiGMA Dubai, 26-27 February 2024.
- AW Dubai, 28-29 February 2024.
The strategic investment is to shift AW events date-wise in favor of SiGMA. For what? Remember March 2023. AW Dubai and SiGMA Dubai took place exactly 14 days apart. Participating companies and affiliates were faced with a choice: which conference was more profitable for them to attend. It is expensive to support teams for two weeks in Dubai. Not every company can handle that, so most companies picked only one event.
At the same time, both conferences lost a thick layer of audience. The participants were divided: some webmasters went to AW, and those who were interested in casinos and iGaming visited SiGMA, despite the fact that they could get to both conferences with good planning.
So what did SiGMA pay for? Starting in February 2024, AW events will take place within the same week as SiGMA. This will help you maintain your audience and get more traffic.
What changes await webmasters? Essentially, none. The conferences will be slightly shifted in time and combined for one week. However, this will not affect the format of the events. SiGMA and AW have different sponsors, and therefore these will be two full-fledged independent events. Whether this will remain so in the future is a question. But so far, there is no reason to believe that conferences will face a complete merge.
Wrapping Up
SiGMA and AW now collaborate. This is a global event for the world of affiliate marketing. For now, this is just a date shift, but in the future this could become a larger-scale project. Want to know more? Follow our updates!
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