Traffic Cardinal
wrote April 18, 2025
Traffic Cardinal
wrote April 18, 2025
In 2024, native advertising exploded to a whopping $127,18 billion globally, with an impressive 14% annual growth rate. Industry forecasts show this market surging to $412 billion by 2033. Affiliate marketers, are you seeing these numbers? That’s what we call an opportunity knocking! But what if you are banging your head against the wall trying to nail those creatives, maintain authenticity or simply make sense of this whole native ad thing?
That’s where Xevio comes in, your new best friend in campaign setup and navigation. Want to tackle it yourself instead? Then, check out Native Hub's educational resources – the perfect place for self-starters. Keep reading for the full scoop!
The Story of Xevio
Xevio is a native ad and search feed arbitrage agency pumping a cool $100 million annually into campaigns and performing at the top of their game in content-driven marketing. Through innovative approaches and large-scale campaigns, they engineer marketing breakthroughs that deliver jaw-dropping results for every single client.
The agency’s journey began in 2023, when several former Taboola employees joined forces with members from one of their largest clients, the agency 6H. Fast forward to today: they are rocking a team of 40+ in-house talents and have built an outstanding global partner network.
The company is a holding focused on native advertising with multiple heavy-hitting divisions under one roof. They include the educational initiative Native Hub, a search feed arbitrage team and an agency.
Their mission is to deliver knockout full-cycle services that skyrocket performance for brands, affiliates and even other agencies through next-level account management and creative firepower.
In practically no time, this company has transformed into a global native advertising force, backing major league advertisers across tier-1 markets on all the platforms that matter – Taboola, Outbrain, MGID, you name it.
Xevio and Native Hub's leadership dream team consists of six co-owners with serious industry chops, let’s get acquainted with some of them:
Nadim Batista-Kuttab – CEO and the face of the company. This native advertising veteran brings 8+ years of battle-tested experience, lights up stages at Affiliate World and Affiliate Summit and has earned major props from Native Advertising Institute as a market mover and shaker.
Andrey Kravchenko – head of business development, formerly the head of sales at Taboola for Eastern European and Israeli clients.
Mark Coalson-Kiner – head of the traffic acquisition team, previously an account director at Taboola for Eastern European and German clients.
Xevio regularly shares their expertise with the community. Case in point: at his 11th presentation at Affiliate World this February in Dubai, Nadim, invited by Taboola, delivered a talk on how their ad network helped two clients build $100-million-revenue empires in 2024 alone!
Agency Services
As a full-cycle advertising agency, Xevio addresses client needs across five main areas: native ads, meta ads, LinkedIn ads, TikTok ads and search feed, with native advertising being their bread and butter, of course.
The company manages mind-blowing nine-figure ad spend under their bold Cost+ model where payment ties directly to turnover. No performance means no turnover, and no turnover means you don't pay a dime!
Unlike CPA, RevShare or ProfitShare, this high-risk approach doesn't guarantee revenue, but it lets major brands launch comfortable testing before scaling massively with premium pricing.
The Xevio team swears native networks are criminally underrated traffic sources. Xevio's expertise in this niche spans over 8 years and accounts for the lion’s share of their $100 million yearly ad spend. And 2025's target? A staggering $250 million!
The masterminds behind it have already crafted over 7000 unique content pages and hundreds of thousands of ad variations for native advertising. Their specialty is full-cycle funnels that don’t spike but rather sustainably scale over time.
The second key business area here is search feed arbitrage. Thanks to long-standing relationships and significant turnovers, Xevio has become a sales partner for the oldest and largest company in search feed arbitrage – the provider of Google AFD & RSOC feeds, Sedo.
Stay tuned to learn more about search feed arbitrage in the upcoming articles! For now, here’s the teaser: Xevio offers market-crushing 90%+ RevShare payouts on AFD & RSOC feeds to major players. Hope we’ve got you hooked!
Educational Native Hub
Through constant interaction with native ad networks and feed providers, Xevio has developed unique expertise, too valuable to keep under wraps. To share this knowledge with its target audience, the company launched a special online space in 2023 – Native Hub.
The hub is designed as a backstage pass to native advertising's inner workings with expert guides showing you the ropes. Here you can fire burning questions at industry veterans who've been in the trenches and network with pros to boost your business growth if you are hungry for connections.
The interface looks like a perfect combo of Slack and Jira elements, delivering practically everything that advertisers could only dream about. Participants gain access to masterclasses, forum discussions, expert consultations, source updates and networking opportunities. In just 12 months, 200 marketers worldwide have already joined the tribe!
However, Native Hub doesn't stop at education, they are hooking members up with exclusive tool discounts, personalized coaching sessions and a community that has your back. All this for just $99 monthly or a one-time $950 payment for lifetime access! We are talking dozens of hours of can't-find-anywhere-else videos, group strategy sessions, a treasure trove of articles and analytics metrics.
Conclusion
Xevio is a leader in the native advertising market. Case after case, they shatter the myth that quality leads are hard to find, proving you can score big in literally ANY niche for the long haul. Behind its multi-million-dollar advertising budgets stands the team of 40+ specialists grinding away daily, obsessing over one thing only: delivering knockout results that speak for themselves.
