PropellerAds is one of the biggest companies on the market: if you visit conferences regularly, you probably got hooked up with the minimalist green booth, and the general overview of the company may have intrigued you further.
Same here, actually. We absolutely could not ignore such an important player, so we invited Andrey Blosh, business developer and team leader at PropellerAds!
Andrey Blosh didn’t enter the niche after several successful campaigns: in fact, he started as an HR but later decided to switch to the sales department, where we finally discovered his true calling. This, however, is only the modicum of the background: before PropellerAds, Andrey worked at AirBus — can you imagine the drastic change? Still, this experience wasn’t wasted: the international environment of the AirBus plant taught him to work with different people regardless of their cultural differences... And speak French.
Not surprisingly, this podcast is a well of knowledge: thirty-odd minutes of talking cover the most significant topics any affiliate marketer would need. For example, Andrey defines success, and his definition implies the use of continuous innovation. He also dwells on the subject of the company’s ability to bring something to the table: he speculates how to stay afloat and conquer new verticals, methodically and steadily improving your expertise. He also hints at some household names PropellerAds has worked with: he does not breach the NDA, but he shares the secret indirectly, so you can assess the skill and prowess without being too intrusive.
From this podcast, you can learn a great deal of things about the technical part of the process: sharing valuable insights, Andrey briefly describes his approaches to the audience, amplifying the most crucial bit: know your audience. There are some other tricks, true, but this is the centerpiece of the conversation, and when this is PropellerAds representative speaking... we know he's imparting the secrets you would never have unearthed yourself.
On a side note, Andrey enumerates the top verticals, explaining why they rank so high; brings up the notorious seasonality factor, and teaches you to turn it to your advantage; finally, he discusses the antifraud solution released by PropellerAds. This is just an infinitesimal bit of information you can glean by listening to this podcast, so enrich yourself effortlessly and smash that Play button!
