Jon Weberg, CEO of Profitalize, has created his personal brand from scratch and improved it so much that he appeared as a speaker at Affiliate World Europe 2024, willing to share his views on profit and optimization.
Of course, we couldn't miss the opportunity to talk to such a knowledgeable specialist: his experience is so extensive that it couldn't be crammed into one podcast. That's why we made two: to ensure you get the full picture and derive maximum profit from it.
Attending the Affiliate Disneyland, more commonly known as the renowned conference Affiliate World, Weberg dwelled on the importance of such events. On the one hand, you can network with the most imposing figures of affiliate marketing and find the right acquaintances that will help you move on and scale up your business. On the other hand, however, such events provide a great platform for your personal promotion: this is exactly the place where you can evolve as a specialist and as a brand. It’s possible to survive without a personal brand, and there are indeed experts who do their thing quietly — but practice shows that it is easier to build trust if people recognize that you are in the business long enough to deliver valuable insights and share exciting experiences.
Essentially, Weberg claims that your brand is an ultimate conversion, but it's not the only thing that should be taken into consideration. Affiliates should be flexible; they should attune their attitude, behavior, and even sense of humor to the current situation. You’re surrounded by different people, imbibing information in different ways, so you should quickly capture the general mood, scan the audience, and choose the right approach: reduce the humor, if necessary, or try another tack.
Weberg also tackled other subjects: he speculated on the changes in sales, caused by the pandemic, and highlighted the use of AI services that affect every angle of your campaign. Even though the impact of AI may not have been evident, in 2025 it will become paramount: if you want to play the real game and make real money, you should combine both online and offline approaches, using AI and winning in terms of speed and optimization. It was easy to run a business ten years ago, but the rules have been altered, and to succeed you should apply the technologies of the present. However, state-of-the-art tools are only half the work: it’s your strategy that makes a difference.
Basically, this podcast is a treasure trove for any affiliate marketer, as Jon Weberg is exceptionally well-versed in all aspects referring to affiliate marketing, sales, optimization, call centers, and AI. If you want to scale up your business, this podcast is tailored just for you.
