Fresh from Adsterra: smarter optimization & wider reach

Spring is around the corner but we can’t wait for it to share some updates that will surely feel like a fresh breeze after a long winter. We’re kicking off the new season a bit early with major improvements to CPA Goal and wider targeting with 30 additional languages giving you more precision, more transparency, and more growth potential with Adsterra.

CPA Goal in a nutshell

CPA Goal is Adsterra’s automated performance manager that keeps your campaigns aligned with your conversion targets. You define your ideal eCPA or conversion threshold, and the system continuously evaluates traffic sources, switching off those that fall short. No manual filtering, no constant reporting checks as everything runs automatically. It’s the perfect solution for advertisers buying traffic on CPM or CPC while optimizing for CPA. Now, this powerhouse of a feature got a serious upgrade.

Update #1: Advanced control for high-performing placements

We’ve introduced a customizable protection window for your best-performing placements. When a source proves its value, you can shield it from automatic CPA Goal checks for a selected period and let it scale without interruptions.

What this brings you:

• More strategic flexibility
• Better use of strong traffic
• Fewer unnecessary pauses
• Smoother optimization flow

Another improvement lies in managing optimization rules. It is now easier than ever! Our new centralized rules page lets you review:

• Your personal rules
• Admin rules
• Campaigns where each rule is active

Everything is visible in one interface, helping you make faster, smarter decisions.

Update #2: Expanded language targeting

We’ve added 30 new languages to our targeting options, making it easier to reach users in more regions with relevant messaging.

Why it matters:

• Improved localization
• Higher audience engagement
• Stronger conversion potential
• Faster international expansion

Whether you’re testing new markets or scaling globally, you now have more tools to do it right.

New languages available: Bengali, Burmese, Khmer, Gujarati, Georgian, Marathi, Azerbaijani, Uzbek, Norwegian Bokmål, Tamil, Telugu, Bosnian, Afrikaans, Zulu, Urdu, Kannada, Sinhala, Filipino, Amharic, Malayalam, Mongolian, Punjabi, Bihari, Armenian, Swahili, Kazakh, Oriya, Nepali, Lao, Assamese.

These updates are built to reduce manual work, increase visibility, and help you get more value from every campaign. Dive into the new features, adjust your strategy, and let Adsterra power your next stage of growth.

Remember, this is your growth area!

CHECK OUT THE UPDATES