Head Of Brand, NGM Game, Mike Waizman’s back and ready to foment enthusiasm and stir up your imagination slightly congealed after a flurry of conferences that sent your mind reeling. These events may have overstimulated your mind so much that all other activities that don’t include dynamic networking can seem inherently vapid: invigorated by the pace set by loud parties and first-rate panel talks, you might be having difficulty slowing down. Here’s what you can do: read the article relying on Mike Waizman’s unique findings, outline a new strategy for your business, or refine existing patterns and climb further to the lofty position of your dreams.
Mike Waizman (source: LinkedIn)
Mastering AI Requests
Any AI starts with a prompt: you want the system to do something for you, and you are purported to know what exactly you’re asking for, otherwise the entire endeavor will turn into a bunch of baloney and you’ll end up feeling disappointed, convinced that AI technologies are another popular toy that will fall into oblivion in a couple of years.
Truth is, prompt making as a process does require some adjustments. When you first tap into an AI service, you dabble with it, not unlike a kid who’s just got their first doll. You turn it this way and that; ask all sorts of questions; request a text, a picture, or a recommendation; you feel irritated when it doesn’t work as planned, and you enter the same query, subtly changing the tone… Sometimes you have to send dozens of prompts before you get the hang of it, understand the principle, and receive the desired results — which, again, is a time-consuming process you’d very much like to avoid. To your relief, Mike Waizman, a consummate specialist and Head Of Brand at NGM Game with more than fifteen years of experience, has summarized the main points so you don’t have to roam in the dark.
Rule 1. English Is Your Ally
As most AI models are predominantly trained in English, this is the language they understand best — and process it more effectively, providing clearer results. Prompts phrased in English tend to receive more accurate and well-structured responses compared to other languages. It doesn’t mean that multilanguage models fail to adequately perform in other languages; this statement only highlights the fact that in English they generally demonstrate better results and a higher level of precision.
Rule 2. Be Simple
AI needs context, it’s essential. However, you should not overload the prompt with excessive details, complicating the query and confusing the system. Unnecessary bits of information can overwhelm the AI, making it difficult for the system to determine the main focus or intent. As a result, you will receive irrelevant or perplexing responses that have little to do with your initial idea.
Rule 3. Chop, Chop, Chop!
This paragraph corresponds with the previous one and conveys a similar idea: if you want the AI model to understand your request and process it effectively, break longer prompts into clearly structured parts. When you create a description for an iGaming ad or a social media post, make sure you divide the key elements into distinct sections the AI system can discern: for example, you can separate the components by using commas or colons.
Rule 4. State Your Purpose
Who would’ve thought that a quote from a fantasy RPG could be applied to AI models and prompt generation? Perhaps, this is the mnemonics that will engrave this rule into your brainpan. At any rate, vague and broad terms should be barred from your vocabulary when you communicate with an AI system: a prompt casino bonus promotion will almost certainly fail to deliver a desirable result. Add a few details and key features, mention the bonus type, percentage, maximum value, additional perks, if available, and enjoy the response that is closely aligned with your intentions and goals. So, forget the bland casino bonus promotion. Try High-roller welcome bonus, 100% match, up to $1,000, VIP rewards included instead.
Rule 5. Almost Jungian Archetypes
Just kidding; you can push Jung aside and never contemplate the subject of his psychological analyses. The point is that AI models are trained to recognize established concepts and familiar patterns, and they will perform much better if you provide a well-known archetype they can interpret. Essentially, if you want an AI to visualize a character you have in mind, you should build this character, describing their quirks and hallmarks, so the artificial intelligence grasps the idea and cranks out the sketches you expect. In this situation, a generic guy holding cards in a casino won’t do — turn on your imagination, give the AI a precise framework to work with, and let it capture every nuance with your more detailed yet concise description, such as a professional poker player at a high-stakes table, with a focused expression.
Rule 6. Visualize ‘Em All
AI models are known to struggle with abstract and specific concepts based solely on text, but you can save them trouble and help them develop or, perhaps, shape the concept in their mechanical brains. No need to move heaven and earth to explain this or that vague notion — find real-world visual examples using Pinterest, stock photo libraries, or your previous ad campaigns, should such an option be available. It’ll take you just a few moments, but the results will pay off immeasurably: when you provide clear imagery, you bridge the gap between abstract descriptions and the visual context you’re hoping to witness. For example, when you understand that the AI model fails to comprehend the idea of “luck” or “excitement”, focus on the physical elements that represent those emotions, such as casino players celebrating a big win, confetti in the air, casino lights flashing.
Mike doesn’t simply bloviate, enumerating one, two, three, one hundred rules — he follows them to the letter. Here are the examples of casino game art prompts Mike offers.
1. Basic Prompt
A neon-lit Las Vegas casino floor, roulette table in the foreground, slot machines flashing, dramatic lighting, high-contrast colors, cyberpunk aesthetic.
2. Adding Style
A high-end European casino interior, cinematic lighting, ultra-detailed textures, inspired by James Bond movies.
3. Focusing Game Elements
A futuristic slot machine UI design, cyberpunk theme, glowing neon symbols, jackpot animation.
4. Using Real-World References
A blackjack table setup inspired by Monte Carlo casinos, premium felt, gold-trimmed chips, luxury aesthetic.
Optimization Unleashed: Prompt for Killer AI Copy
Once you wrap your head around the general aspects of AI, you will gauge its power — and inexorably you will want to implement it in your daily routine. Easier said than done: it’s impossible to assess how many prompts one has to try in order to discover a treasure trove that opens doors and attracts new clients. Especially, considering the number of new functions: at the time of writing, it’s possible to create music, poetry, or an intro for a video:
If you’re a little shaky and doubt your skills, or, perhaps, you don’t have time to scan the internet, searching for the most successful prompts, check out Mike’s generous insights.
Define AI’s role. Ask the AI model to take up a role and behave accordingly. It doesn’t imply you’re expected to train the machine day and night; you can just send a short message like this:
You are a marketing copywriter specializing in iGaming.
By doing this, you optimize content creation, making sure that the responses you get will contain a high-quality, persuasive marketing copy tailored to the iGaming industry.
Set a clear objective. Both you and the AI you’re working with should understand the desired outcome, so specify your expectations with the following prompt:
Write a high-converting CTA for a landing page promoting free spins for new players.
Of course, this is only an example you can use for inspiration — you can change the variables any way you see fit.
Provide key details. No matter how smart the technology you are working with is, it still — luckily — cannot read minds and operate on the ideas it gathered from your highly developed brain. Give it a little context for starters, but remain concise and coherent, so the focal point doesn’t shift from one subject to another:
Create a PPC ad for Google Ads. Target audience: mobile casino players. Offer: 50 free spins on sign-up, no deposit needed. CTA: Play Now.
or
Write a high-converting banner ad headline for an online casino offering a 200% welcome bonus up to $500. Keep it engaging, direct, and click-worthy.
Avoid one-word prompts. Too long is bad; too short is probably even worse. When you describe everything in detail, mentioning too many things in one prompt, you might end up with a remotely satisfying result: even though the machine doesn’t know which aspect of your query it should elaborate, it will provide something you can work with. One-word prompts, on the contrary, lead to vague and at times confusing results: there’s simply nothing to add or explain. Essentially, your task is to find a balance between being too voluble, too succinct, and too generic: describe what you want to get, embellish the description a little, and outline the main points. In other words, the next time you decide to type casino marketing, halt for a moment and supplant it with a longer version:
Write an email subject line for an exclusive weekend bonus at an online casino, emphasizing urgency and VIP benefits.
or
Create an email subject line for a VIP casino player retention campaign offering a cashback bonus.
Choose the format. Each platform has its trademark features; even communication differs from platform to platform: you set a professional, clear-cut, no-nonsense tone on LinkedIn; you let yourself be a little personal on Instagram, and you feel completely unleashed on Twitter. You can’t just swap Twitter posts with LinkedIn insights and expect to be noticed. That’s where AI systems come in: ask the machine to write a caption to see it unroll before your eyes, using, for example, this prompt:
Write an Instagram caption under 150 characters for a new slot launch with a playful, engaging tone.
or
Write an engaging Twitter post promoting a special odds boost for an upcoming Champions League match. Keep it short and exciting.
Prompt Like a Pro: Tool Things Up!
Congratulations, you’ve read this far, and you will be rewarded as you should.
As challenging as the prompt-crafting process is, it still keeps you awake; your mind works frantically, twisting notions in all directions and exploring unique facets others may have overlooked. Nothing short of creative, right? The problem is that the price can be too high, and AI prompts morph into the make-or-break factor in campaign generation. Remember the last time you played a good, solid RPG? You leveled up your character, gave them the deadliest weapon, chose the best armor, learned the most intricate cantrips, picked the right allies… and missed the final boss fight. Several times in a row. How does that feel? Frustrating, at least. Outrageous, at most.
That’s what a poorly crafted prompt feels like: all your efforts are squandered, achievements ignored, creative streak extinguished… A miserable curse that will never sucker-punch you because Mike Waizman has provided a set of tools you can use to fine-tune your prompts, making them sharp, relevant, and optimized for maximum impact.
Promptomania. Feeling like Midjourney-ing today? Perhaps, your daily DALL-E? Is Stable Diffusion your poison of choice? In fact, either will do: click the link to discover an extensive library of pre-made AI prompts for image generation.
Hugging Face Prompt Generator. An indispensable tool designed specifically to help users craft clear prompts, only remotely familiar with the nuances of prompt engineering. That, or if you want to improve the quality of AI responses for content generation, customer support, and translation.
Writesonic. Ever heard of SEO and marketing AI? Now you have. With this tool, you can forget about marketing-precipitated headaches: just delegate marketing copy, email campaigns, and ad creation to this smartie, and you can dedicate your valuable time to other pressing issues.
Jasper.ai. Another noteworthy revelation that can elevate your game: use it for marketing, sales copy, and SEO to generate high-quality content quickly.
AwesomeChatGPT Prompts. Awesome indeed! If you are in the mood for exploration, scroll through this massive collection of prompt templates for various industries. No doubt you’ll discover something about iGaming, but who knows what else is hiding in this pile of gems?..
MidJourney Prompt Helper. Definitely Midjourney-ing today, we’ve got you. Using this tool, you will be able to structure image-generation prompts with lighting, camera settings, and artistic styles to create compelling visuals.
Wrapping Up
It’s not that hard to master prompt-making, it’s difficult to make it work exactly the way you expect with the results you can predict. When you play by the rules — usually, unwritten — you can get AI to deliver everything you want in one swift movement, no need for take after take. Get creative, get precise, and let AI do the heavy lifting — after all, it's the future, and it’s waiting for your next great prompt.
