How did Belatra become a global slot supplier? What is the secret of your success?
Through a rich history of 31 years in the gaming industry, our journey began with land-based slot machines, where we established a reputation for quality and innovation. This extensive experience in traditional casino environments laid the foundation for our expansion into online gaming.
One of the most important drivers of our success is our ability to hear and see our end customers. By actively listening to feedback and understanding what players genuinely enjoy, we continuously improve and adapt our games to meet their expectations. This connection with our audience, agility, data-driven strategies, and responsiveness to market changes has helped us reach a global audience and build a trusted brand that players love.
Which slots most often become the top ones? What is unique about them?
Our most successful slots are those that combine captivating themes, immersive graphics, and innovative features. Titles like ‘Mummyland Treasures,’ ‘Dragon’s Bonanza,’ and 'Thunder Wolf’ have topped the charts due to their engaging storylines and rewarding bonus mechanics. I think the key to success here is the balance between entertainment and excitement—players enjoy the thrill of winning and the journey through our games’ rich, thematic worlds.
Tell us the story of promoting your most successful slot in the last 5 years.
One of our standout success stories is ‘Mummyland Treasures.’
Our strategy with the games is not to promote them directly but to increase awareness about the diverse gameplay worlds, their iconic characters, and overall theme. To achieve this, we implemented a multi-faceted approach:
Interactive Booth Experiences: At major expos like SBC Summit Lisbon and SiGMA Europe, we created immersive booth designs reflecting the Mummy theme, complete with themed cocktails and activities that drew attendees into the story.
Community Engagement: We focus on interacting with our audience via social media channels, encouraging fans to share their experiences, artwork, and gameplay highlights. This helped us build a vibrant community around the game.
Streamer Partnerships: We collaborated with streamers to showcase live gameplay, increasing visibility and community engagement.
This approach elevated the ‘Mummyland Treasures’ profile and strengthened players’ connection with the game and its universe, contributing to its long-term success.
How do you promote new slots?
As I have mentioned, we use a mix of shows, streamer collaborations, PR efforts, and community involvement to represent the new slots. Our strategies are flexible, depending on the market and theme of the game. We focus on creating high-quality visuals, game teasers, and interactive experiences to attract players. While our budget varies depending on the game and launch scale, we invest significantly to ensure our promotions effectively reach the right audiences.
What do players pay the most attention to when choosing which slot to play?
Engaging themes often capture their interest first, drawing them in with narratives, characters, and visuals. Additionally, bonus features like free spins, multipliers, and innovative mechanics play a significant role, as these elements enhance gameplay and increase the potential for rewards. Graphics and sound design also matter, as high-quality visuals and immersive audio create a more enjoyable and memorable experience. Finally, win potential and transparency regarding the RTP percentage influence their decision, as players want to know the game's payout potential and fairness before they commit to spinning the reels.
Does the brand of the slot developer matter when promoting a new product? How do players become fans of this brand?
The brand reputation of the developer plays a crucial role. Players are more likely to try new games from developers they trust. We build loyalty by consistently delivering high-quality games and engaging with our community through streamer partnerships, social media, and events. Positive experiences with our slots turn players into long-term fans of Belatra Games.
What should you forget about when creating a promo visual for slot promotion?
The main ‘red flags’ are cluttered designs, misleading imagery, and generic concepts. A successful promo visual should avoid overwhelming the viewer with too many elements or details, as simplicity and clarity are key to catching attention quickly. Steering clear of visuals that exaggerate features or win potential is crucial, as transparency helps build player trust.
What is the significant difference in slot promotion in different markets? (For example, CIS, Latam, Asia, Europe).
Slot promotion strategies vary by region due to cultural preferences and player behavior. For example, in LatAm, as we see vibrant visuals, culturally relevant themes perform best, with players responding well to interactive engagement. Meanwhile, Europe shows diverse tastes, balancing classic and modern features. Adapting to these differences helps us create effective promotions that resonate with each audience.
Is GEO Africa as good as affiliate experts say? Are your products in demand in Africa, and how deep are you in this market?
Africa holds great potential, especially with the rise of mobile gaming. We’re observing increased demand for slots, particularly in regions like South Africa and Nigeria. While expanding Worldwide, we are open to partnerships and collaborations to strengthen our presence.
What market is the most profitable for your company? Talking about GEO.
Our CIS and European markets have shown steady growth and remain strong contributors to our success. However, we see the biggest potential in the LatAm region, where demand for slot games is rapidly increasing. With its dynamic player base, emerging markets, and a growing appetite for localized gaming experiences, Latin America offers exciting opportunities for expansion and long-term growth.
Do you have any slots in your arsenal that are only oriented towards mobile? Why?
All our slots are designed to be cross-platform, ensuring they run smoothly on both desktop and mobile devices. Mobile gaming is proliferating, and we prioritize mobile optimization to cater to players who enjoy gaming on the go.
Is cross-platform adaptation a must-have, or are there statistics showing that desktops are far ahead of smartphones?
For sure, cross-platform adaptation is essential. While desktop remains significant, mobile gaming leads globally, with many markets seeing over 70% of players using smartphones. Ensuring our slots work seamlessly across devices helps us reach a wider audience.
How has the mobile app market affected development and promotion slots in general?
Developers now focus on creating games optimized for mobile devices, ensuring smooth performance and user-friendly interfaces. For promotion, there’s a greater emphasis on reaching players through social media and encouraging them to create UGC content aligned with our games. The shift to mobile also allows more people to enjoy slots on the go, making mobile a key factor in game design and marketing strategies.
Do you work with affiliates or affiliate networks?
We don’t work directly with affiliates or affiliate networks since, as a game provider, driving traffic to our site isn't our primary goal. However, we are exploring a new test format for affiliate partnerships next year to increase the popularity of our games through affiliate channels. While we aren't currently set up for direct cooperation, we’re always open to interesting partnership proposals and would gladly consider them.
Please share your plans for 2025. What new things await us from Belatra?
In 2025, we plan to bring more exciting innovations to the gaming world. We will focus on expanding into new markets, especially in Latin America, where we see great potential. We’ll continue developing unique slot games with fresh mechanics, captivating themes, and immersive features that resonate with players. Additionally, we’re working on something special for fans of one of our most popular titles—perhaps a sequel many have eagerly awaited. We aim to keep delivering high-quality, entertaining content that strengthens our connection with players and partners worldwide.
