If you’ve ever been to a SiGMA conference, you have an approximate understanding of what the conference is like: people are sauntering around, chattering with each other, savoring their drinks, and anticipating events scheduled for the nighttime. Booths buzzing with activity, speakers sharing their insights, press representatives lurking around trying to catch a local celebrity... Sounds like an affiliate version of an Oscar afterparty.
After the merger with Affiliate World, the comparison strikes even more. And we’re willing to expose the brightest moments you may have missed trying to decide whether you should book a flight to Dubai.
Venue
Dubai is one city where size matters: not only do you have to be luxurious and resplendent, but you also have to fathom the concept of real grandeur and magnificence. SiGMA organizers, as usual, prove that they perfectly know the drill: instead of choosing a spacious but practically unknown exhibition complex, they set their eyes on one of the most renowned and dynamic event spaces, Festival Arena, which annually hosts dozens of meetings, exhibitions, conferences, and panel talks.
Every Dubai connoisseur understands what it means. This sprawling and impressive residential, business, and entertainment complex nestled within the vibrant city of Dubai is the largest multi-purpose project in the entire Middle East region.
Dubai Festival Arena boasts a diverse array of amenities catering to every aspect of modern life. From luxurious residential communities to world-class hotels, upscale shopping malls, a pristine golf course, and an assortment of entertainment venues, this dynamic destination truly has it all.
As you can see, there's no better place for the SiGMA conference. There's no better place to show the true significance of the renovated version of the event.
The Event
Strictly speaking, SiGMA Eurasia opened on February 25, when delegates arrived in the UAE and headed directly to the Vista Lounge & Bar to beat the crowds and savor a few drinks. It happens at any event: you give your name to the administrator, acquire your badge, and let yourself indulge in a brief networking session with fellow affiliates swarming around the counter. Normally, pre-registrations are held in the lobby of the exhibition complex, but not any lobby can accommodate the 15.5K guests, so the organizers, erring on the side of caution, managed to provide the most comfortable waiting room: a lounge bar that could redeem a few minutes of waiting.
Then, relaxed, vigorous, and ready to strike, affiliates gathered in the festival arena, anticipating the diverse activities thrown their way. Usually bright and expansive, SiGMA surpassed its own record, working out potential kinks that could’ve spoiled the entire event. While there might have been minor inconveniences during previous conferences, this time the organizers even divided the talks into several parts, thus giving affiliates the unparalleled opportunity to choose the topic they’d like to clarify: the morning was dedicated to a captivating session bringing up the latest developments in digital ecosystem creation; in the afternoon, investors took the floor, and in the evening crypto enthusiasts discussed risks, challenges, and updates. While such a schedule might seem a little inappropriate and awkward for those who came to explore the general and incipient trends on the market, it truly serves the right purpose: people working in different niches have enough time to socialize, network, and listen to the most vital reports presented by imposing figures of the business.
Wrapping Up
SiGMA is evolving as an international brand, opening new vistas to anyone interested. It’s growing, expanding, and involving more people and resources to establish an incredible platform where businesses can find clients, solutions, and ideas to improve their creative vision. This time, the conference attracted 15.5K attendees, 600 sponsors, and exhibitors, offering the stage to 400 speakers, mildly forming the new notion of a large-scale event.
