Top of the mornin' to ya! Let’s stop acting the maggot: time to get down to real business. You might be perplexed by the language in this article, but this is just a tiny inkling of the subject at hand. Yes, today we’re going to speak about Ireland, a perfect GEO option, thanks to its high conversion rates almost on any offer. So, shall we learn the mysteries of our fellow affiliate druids? Let's give it a shot.
Sticking to the Basics
Ireland is a country in north-western Europe. The sovereign state shares its only land border with Northern Ireland. It is otherwise surrounded by the Atlantic Ocean, with the Celtic Sea to the south, St. George's Channel to the southeast, and the Irish Sea to the east.
The Republic of Ireland is a unitary, parliamentary democracy based on the Westminster system, with a written constitution. The legislature consists of a lower house, an upper house, and an elected President who holds office for seven years and can be elected for a maximum of two terms.
Area: 84,421 km2
Membership: Council of Europe, United Nations, Organization for Economic Co-operation and Development, Economic and Monetary Union, World Trade Organization
Official currency: Euro
Population: 5.1 million
Irish People, Who Are You?
Now, onto the details. The country's population is estimated to be as high as 5,1 million people. As for gender equality, Ireland scores 73.1 out of 100 points in EIGE's Gender Equality Index 2021. Pretty good, huh?
According to Irelandlife, in 2022, the proportion of able-bodied population has been twice as high as the dependent population, and the dependency ratio equals 48%. The birth rate has been steadily increasing for the last several years, and the average life expectancy is 82 years for women and 78 years for men.
The salary level is reported to be a little lower than in Germany or in the Scandinavian countries but still quite high by all-European standards. So, the average income for a well-qualified Irish worker is 2800-4000 EUR, depending on their area of employment.
Remote work is quite common in Ireland, and qualifications, education, and experience play a significant part. For example, IT specialists, analysts, financiers, well-qualified builders, land surveyors, and architects are particularly valued, however, public sector employees also receive a stable income. The lowest amounts are paid in the service industry, where migrants and uneducated people tend to work.
Gaeilge, Mate, Do You Speak It?
In terms of linguistics, Ireland is a peculiar case. While English is widespread, most citizens consider Gaeilge their native language, even though not everyone knows it perfectly well despite courses at schools and universities. If you know what it looks like, you may very well be seriously intimidated by the grammar, spelling, pronunciation, and other rules you fail to grasp. Breathe out, though. Inhale and exhale. When making creatives, stick to the more obvious option: English is fluently spoken by 96% of the population, so you won’t miss a chance with banners and offers in this language.
Targeting in Ireland
If you ever watched at least one movie about Ireland you probably know that the citizens are cheerful people who love having fun and joking around. There is another hallmark you may recognize: the Irish are passionate patriots, slightly suspicious of tourists, especially if those tourists come from England. The reason is their long history, rooted directly in the Medieval Ages. Now, take five for a quick crash course here: Ireland was oppressed and exploited by Great Britain. The rest is, unfortunately, material for a history textbook, so let us proceed with other peculiar details much closer to the matters at hand.
And that matter at hand would be pub culture, a showpiece of the country. If the Irish go to the pub, they don’t go there for a drink: Guinness is indeed a beautiful thing, a God’s gift if you will, but this is not the main idea. A pub is an integral part of life, leisure time, a news source, entertainment, a traditional way to relax, and many other things we may or may not quite grasp. This is so important to the citizens that you might want to use the feature in a creative of sorts: visuals including pubs, parties, flags, and other Irish symbols will certainly draw customers’ attention.
Choose Your Niche!
Finally, the niches. You’ve learned a lot about the country and the culture, but what affiliate verticals should you use to succeed? We’ve got them listed down below, so you don’t have to waste your time surfing the Internet, attempting to find a decent source.
- Gambling and betting. The Irish are notorious for their short temper and their passion for sports. Both men and women place bets, and they don’t feel particularly miserable about the defeat (if it was a minor one.) Sports betting is a way to relax, rest of sorts, and a powerful desire to feel the sensation tingling at the tips of the fingers. So most common days for betting are weekends and large-scale events, like, for example, the World Cup. Those are not the only available options, though: keep in mind St. Patrick’s Day, a public holiday held on 17 March. That’s when people will definitely resort to betting, no doubt about that.
- Crypto. As you already know, Irish salaries are pretty high, so crypto is not a risk: it is considered a means of diversification. However, crypto is subject to income tax and capital tax gain, so find out how it works, what people can do in order to avoid that, and how they explore the opportunity. Then, look into the triggers: the high cost of life and health insurance, better education in England and the US, bad weather, and terrible transport infrastructure, for example. So, to deal with such problems and to ameliorate the situation for themselves, people need more money, which they are trying to make.
- Nutra. In the previous paragraph, we’ve briefly mentioned medical help, which is expensive even by local standards. In Ireland, even a simple visit to a physician may take weeks, so falling ill is not an option in this country. Thus, people prefer to take precautionary measures to fight the malevolent impact of the horrible climate. What can you promote there? Anything from food supplements, vitamins, and nutraceuticals to nutritional science courses and home fitness classes.
Creos: Makin' Magic
First and foremost: respect their independence and single it out whenever possible. You can even use their suspicion against the British, outlining the contrast: “Bloody Brits are freaking shocked to see how much money the Irish made!”
Don’t be afraid to include positive emotions, cash letters, and national colors. The Irish flag and national symbols will play into your hands and turn into a solid advantage, just sprinkle your creos with leprechauns and shamrock.
While a Tier-1 status can be intimidating to some, especially beginners, Ireland is a great opportunity even for newcomers. Immerse yourself in the atmosphere of the country, find out its features and traditions, read our article, use our tips, and high ROI will not keep you waiting! Good luck!