Driving Financial Traffic to Vietnam: Reviewing GEO, Creos, and Offers

Microloans in Vietnam are one of the most popular niches in the local CPA industry. The absence of a minimum wage and low GDP in tow create an exceptionally favorable environment for the microfinance market. Another thing that contributes to the prosperity of the vertical is the traditional way of solving problems: if a Vietnamese has no money at the moment, they're more likely to take out a loan on the Internet than borrow a few pennies from a neighbor. In a nutshell, it's always a pleasure to drive financial traffic to Vietnam.

However, like any other GEO, Vietnam has its own peculiarities, which you should carefully study in order to avoid additional expenses. So, to dot the i's and cross the t's, we've consulted with Vyacheslav, a finance specialist, and a lead affiliate manager of the Leadbit Finance affiliate program. He's willing to share his knowledge of Vietnam and the encumbrances you might have to face and he's here with some exciting offers to entice you further. Buckle up, guys! We're taking off.

General Characteristics

Vietnam is far from being the richest country in the world. On the one hand, this is an advantage, as it generates demand for the services of microfinance organizations (MFI). On the other hand, it is a disadvantage since not all residents of this country have free access to the Internet: in fact, almost a third of the entire population doesn't. Nevertheless, their friends or relatives have the connection, so technically, if we ignore the villagers from the most remote places, the above mentioned 30% still have access to the web.

There's a catch: this is where the least opulent people are located, or, if we simplify further, these are the people who need MFI services.

This trend creates excellent conditions for offers with promotions for referred friends. If you see something like this, at least test it! However, the remaining ⅔ of the Vietnamese, for the most part, are just as active when it comes to MFI, even if they need money a little less.

At the same time, Vietnamese aren't eternal debtors: there's a distinct geographical division. The farther into the North, the more traditional the views. Proximity to China affects the impression, so people in this region are mostly opposed to microcredits. Advice? Target those who have already searched for such services.

If you go deep into the South region of the country, the more liberal the views, in terms of Internet loans as well. Targeting the South you can safely play with emotions: it works. In short, use the language of pragmatism and profit in the North; tune the right emotions in the South, but be always careful: it's a rule to obey, rather, an observation which should be taken into consideration.

Does Vietnam convert well compared to other Asian countries?

Vyacheslav: Yes, excellent. Brokers have the most impressive conversion percentage, about 30--40%. Then there are direct offers from MFIs. Conversion here is a little more modest, on average 15--20%, but EPC varies from $0.3 to $0.5.

Best Financial Offers for Vietnam

Apart from the characteristics and peculiarities of the country, you should be in the know which financial offers give the biggest conversion. We're so lucky to have Vyacheslav, always ready to dilvuge you the secret! Text him, and you'll be kept in the loop. Still, we'd like to draw up a list of popular Leadbit Finance financial offers.

How do I choose the right financial offer for Vietnam?

Vyacheslav: Depends on your own approach. TOP affiliates examine the CR and EPC percentages, while others take the most recent offers.

Mistakes Were Made

Educated on the characteristics of Vietnam, armed with the list of the most converting offers, we can explore the subtle nuances and GEO pitfalls. Luckily, there's not much to be warned about:

• Speed neglect. Many affiliates want their landing page to look so engaging that they overload it. The connection speed in Vietnam is significantly lower than in developed countries, so choose a simple and fast landing page. You won't receive any profit if users can't download the content.

• Under pressure. Do not go crazy while pressing on pain points: Vietnamese may find it offensive. Adopt a more positive tactics instead: show a lower percentage, offer an opportunity to acquire a product they've been dreaming about for ages. This approach proves to give the best conversion rate.

• Super profit pursuit. That's where you work with volumes: offers with a high minimum loan won't convert.

What complications should I expect if I drive financial traffic to Vietnam?

Vyacheslav: In Vietnam, red, pink, green, and yellow are considered lucky colors, so use them in your creatives. The quality of the Internet is worth mentioning, but we've already spoken about it. Let me make another remark here: the simpler the creo and showcase, they faster they load. Consequently, you get a better conversion.

Best Traffic Sources for Vietnam

We're done with mistakes! Let's see what we should do to start directing traffic for Vietnam. Our first step is examining the most popular traffic sources:

• Google. The Vietnamese aren't hostile to Google, so all Google advertising services give a good and stable conversion.

• YouTube. Yes, this is also a Google service. But since advertising on YouTube has its own specifics, they moved it to a separate paragraph. It takes second place by conversion among the Vietnamese.

• Facebook. The conversion rate is a trifle worse, but many people are more accustomed to working with this network. After all, "slightly worse" isn't "much worse." In general, let's give it a solid third place.

• Instagram. Time for the much worse remark we've saved in the previous paragraph. Everything's equally bad, whether it's the Ads Manager or classic Instagram advertising. Conversion is more or less fine, but the numbers are much worse than in Google and FB.

• TikTok. It's placed below Instagram, but this network should be one step higher if we based our observations solely on numbers. Everything is much better here in terms of conversion.

• Local sites. The Vietnamese have a lot of analogs of popular services, and they actively use them. If you want a lot of traffic and low competition, test them, or just design landing pages for such sites.

• In-app and storefronts. We merged these two for a reason. In the case of Vietnam, their combination use gives the maximum profit. Of course, they also convert separately, but if you use both in the funnel, the profit will not be long in coming.

Where do you generally get Vietnamese traffic from?

Vyacheslav: Google, FB, storefronts, and mobile apps.

What regional sources have been most successful in driving traffic to Vietnam?

Vyacheslav: FB, Zalo, Google, but storefronts show the best results. We also have a good experience with Google Discovery directing to showcase.

FAQ

Which creatives give the best conversion for Vietnam?

Vyacheslav: Simplest creos without unnecessary embellishments. Text me if you want to have a closer look at the examples.

I want to start driving financial traffic to Vietnam. Where do I start?

Vyacheslav: Start with brokers. They have a high approval percentage and can adjust the volume.

What is the average approval rate in Vietnam?

Vyacheslav: 20–30%

Are storefronts good enough in this GEO?

Vyacheslav: Yes, of course, this is top-notch! But it's even better if you launch through the app to the storefront.

Wrapping Up

Vietnam is begging for financial offers! The country is famous for its ideal social and economic prerequisites, which turn the whole process into a miracle, just hold your horses and avoid too many embellishments on landings. The rest is a dream: the market hasn't burned out, the demand is huge, and the competition is low.

Take a chance and do your thing!