The Philippines are deemed one of the most popular Asian GEO in the finance niche: the client flow is stable, and the competition is practically non-existent. What else is needed? A little context for a better understanding.
Online loan services in the Philippines are only incipient, so if you're dealing with the finance niche, it's your chance to break the market and get the most of it: as you can see, this GEO is far from turning into a sucked orange. However, if you want to succeed without making too many mistakes that would waste your budget, you should acquire some knowledge.
That's where Vyacheslav comes in: he is a leading affiliate manager working for a renowned affiliate program LeadBit Finance with a decade of history. Experienced marketers are welcome to check out the tab Best Financial Offers for the Philippines to discover a gem of high conversion rates and exorbitant profit, and for those who are new to the niche, grab your popcorn and cola: we're taking off!
Peculiarities
The Philippines is an archipelagic country in Southeast Asia, and its formation causes a lot of problems for the energy sector, which in turn undermines the economic potential of the country. However, that doesn't repel investors: they primarily focus on the industries of the region, pointing out agriculture and developing tourism.
Thus, we can safely say that Filipinos earn money, but they do not save it. The average income in the country does not exceed $700—1000 per month, while the number of opportunities to spend this salary can compare to the number of opportunities in Europe. This provides fertile ground for the finance niche: Filipinos rarely have enough money to buy something they want, but they can always repay the loan.
Another interesting fact is that the last major historical upheaval the nation went through was the Japanese occupation of the Philippines that occurred between 1942 and 1945 during World War II. Since then, the country has been steadily developing, acquiring new ideas and technologies, but not yet expressing a biased opinion on loans or offers related to other niches. Driving traffic to the Philippines is never a mistake and almost certainly results in great profit, considering you adjusted your targeting and figured out which creatives hit the spot.
How good is the Philippines in contrast to other Asian GEOs?
Vyacheslav: Regarding finance, the Philippines and Vietnam are primary GEOs. Currently, the Philippines is an absolute leader in Asia in the loan niche in terms of both traffic volume and conversion rate. Our partners confirm it.
Many Vietnamese affiliates are turning to the Philippine market, and one of the main reasons is the price: the Philippine traffic is cheaper. The second reason is the loan and credit demand, which is way higher in the Philippines than in Vietnam. And finally, there are crowds of people using social media platforms, making Facebook one of the TOP traffic sources in the country.
Common Mistakes
If you do not want your campaign to flop, be sure you're acquainted with the taboos that cannot be broken under any circumstance.
The Royal Family and national symbols. Just do not use them. Not by a long shot. Do not even come close.
The English language. While young people under thirty-five mostly speak English freely, choose creatives in Tagalog and Cebuano, the most common languages of the country. However, if your offer is made to attract young investors under thirty-five, you can mix English with either of the tongues.
Natural disasters. This region is notorious for thunders, hurricanes, tsunamis, and earthquakes, so before you launch the campaign, scroll through the newsfeed and find out if there is another calamity underway.
Outlying islands and the poverty-stricken people. If you follow logic, you might want to promote a financial offer among the impoverished, but this approach doesn't work as expected. The same can be said about underpopulated regions, so focus on the middle class and large cities.
Are there any other pitfalls in this GEO?
Vyacheslav: Loans are not on the white niche list, so moderation is the top priority. To pass moderation, one has to provide information on creditors and draw up a disclaimer containing details on loans, interest on the loan, terms, and so forth. Then, don't forget to attach conversion to the offer transition button.
Making a list of offers, pay attention to the influence and popularity of these companies in the Philippines: do not include the unpopular and untested, as people in this GEO tend to trust the public opinion and loan from the firms they confide in. Finally, swap the offers on the list.
Best Traffic Sources
More than 90% of Internet users prefer mobile phones to computers. Consequently, the best way to promote offers is via social media platforms: Filipinos are most active on Facebook, YouTube, Twitter, and TikTok.
The finance niche often resorts to lists and Google Ads: beware, the last option is particularly tricky and demands wit and patience worthy of Nathan Drake. Lists and displays are much easier to use: just set up a sample landing page with several offers, and you're good to go.
A few more alternatives in case you're not satisfied with the ones mentioned above:
Contextual advertising. This type of advertising is hard to adjust to the finance niche, but it is a great way to promote your offers. You can try that if you have some experience in the niche, otherwise the risk is too high, and as a result, it's not worth it.
SEO. The method is relatively simple, but it does require preparation. The theme of the site can be different.
Email newsletter. Accumulate several offers in one newsletter.
From your experience, which traffic sources bring the best conversion rates?
Vyacheslav: it depends. Currently, though, there are two undeniable leaders, Facebook and Google. They both work extremely well with the pre-landing page containing an attractive offer, say, a loan issued at 0%, lists, and displays with offers. There's no point in contriving exceptional designs because the Internet connection may be wonky. Mobile traffic, in-app traffic, is prevalent in the Philippines, so you can eventually come up with two variants. First, you can buy a sturdy WebView app with lists and displays or drive traffic to the direct offer as a loan request. As for the conversion rates: CR from an install to registration is approximately 36%, and CR from registration to new_loan is around 26%. All in-app offers are available in our affiliate program, feel free to book your limit.
Financial Creatives
As the Philippine audience has not yet been introduced to all colors of human creativity, you don't have to rack your brain about which technique you should choose and what options are still available. Simple creos are the best: mention the crux of the matter, enumerate its principal features, and you're good to go. It's not even necessary to visually demonstrate any relation to money and finance.
Which format is most commonly used by your webs?
Vyacheslav: popular videos, gif animations, and pictures with a button. They are most frequent.
Best Financial Offers for the Philippines
A successful campaign starts with a tried and tested affiliate program and reliable offers. Seek no more, LeadBit Finance fits the bill: this financial affiliate network has been on the market for over 10 years. LB Finance has a wide selection of offers: more than 200 offers enabled with CPA (CPS) and CPL (CPQL) payment models. Here are the superior ones:
Rate — $12,8$
Average — EPC $0,15
Conversion — 5,18%
Direct offer — loan granting takes only 15 minutes
App available — increases the chance of conversion by 7-8%
Rate: from $1-2, depending on the quality and volumes
Average EPC — $0.25.
Conversion — 18.77
The most popular offer in the Philippines
Direct offer — loan granting takes only 15 minutes
App available — increases the chance of conversion by 7-8%
Rate: CPL — from 1.12, СPA — from $16.
Average— EPC $0.20.
Conversion — 11.3.
Mobile offer available: it accepts traffic at the highest rates on the CPL market — $5.6, СPA — $29.6 — $34.4.
Direct offer — first loan issued at 0%.
Rate: $0.64.
Average EPC — $0.16.
Conversion — 29.34.
Loan broken, working with loan debtors since 2017
Even newcomers without relevant experience can get access to offers. The registration process is incredibly simple: type in your full name and phone number. The affiliate program provides mobile offers (apps), lists and displays, and individual conditions for VIP partners. In case of emergency, you can also rely on your personal manager or well-qualified support, so if you have questions — ask for help and become gain profit!
FAQ
Which finance sub-verticals work best in the Philippines, and which are represented in Leadbit Finance?
Vyacheslav: We work with loans only. All our loan offers convert exceptionally in the Philippines.
What should I do to choose a solid financial offer for the Philippines?
Vyacheslav: choose popular, tested offers which have been on the market for a while. People trust them. Mobile offers are better because mobile traffic is prevalent in the country. High CVR and high approval rate are two aspects that should also be taken into consideration.
How do I start driving traffic to financial offers in the Philippines?
Vyacheslav: First off, choose a reliable affiliate program with a sound reputation and a variety of offers in this GEO. Then, pick the most popular offer with the highest CVR, you can resort to CPL for a start (payments for loan requests).
The market is replete with broken offers with high conversion rates, and it may be a perfect option for a newcomer willing to try the niche out, examine and give it a shot. Then you can find the right creative by using spy tools or connecting with a manager. If you're aiming at Google and Facebook, you'll need accounts to launch our campaign: farm or buy them. The last stage is the moderation process, and here you are.
What is the average approval rate in this GEO?
CPL: 25-30%.
CPA: 6%-10%.
Wrapping Up
As a result, the Philippines is a perfect GEO for the finance niche, whether you're an affiliate guru or a greenhorn. The locals are longing for the offers, but the target audience has not yet been fed up with options, so you can resort to the relatively simple approach: it will pay back. Just don't launch your campaign at the beginning of a tsunami wave, and you'll be just fine!
