From Pleasure to Performance: Andy Wullmer Maps Out the Adult Industry’s Future
Traffic Cardinal Traffic Cardinal  wrote June 02, 2025

From Pleasure to Performance: Andy Wullmer Maps Out the Adult Industry’s Future

Traffic Cardinal Traffic Cardinal  wrote June 02, 2025
2 min read
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Ladies and gentlemen, Captain’s aboard!

No, we aren’t planning to switch to all things nautical: not that we don’t admire the topic, it’s always nice to refresh all fine works written by Jack London, but today we have something else in mind. Either way, you want to keep your ears perked and your curiosity on full sail. The legendary Traffic Captain himself, Andy Wullmer, has docked at our show — and he’s unpacking tales you won’t hear at just any port.

From charting unknown waters with one of the very first adult e-commerce platforms back in 2003, to commanding the helm of global traffic startups and fan platforms today, Andy’s journey through the adult entertainment industry is nothing short of epic. Well, it is destined to be epic: after all, before all the clips and conversions, Andy was a captain running dive trips off the Venezuelan coast. You can't make this stuff up.

In this wide-ranging, no-holds-barred podcast, Andy highlights the most exclusive aspects of the following topics:

  • How adult marketing and dating niches have evolved (and why most people are still playing catch-up);
  • The landmines and loopholes of promoting on different social media platforms;
  • How AI is transforming everything from email marketing to funnel optimization;
  • And the surprising twists that took Andy from captain of the high seas to captain of high traffic.

Get ready to set sail with Captain: trust us, this voyage is worth your time.


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