We may have briefly touched upon the subject of affiliate marketing in general. Now it's time to define what CPA affiliate marketing 2023 is, what CPA affiliate marketing programs you should get acquainted with, if an affiliate marketing CPA model is any different from other models you may have come across on the Internet and what CPA model conditions you should always keep in mind.
What is CPA
First, we define the term. What is this CPA model? In short, the CPA model of affiliate marketing is one of the most profitable options that suits beginners perfectly well.
CPA stands for Cost Per Action. CPA affiliate programs are much more economically advantageous than direct cooperation with advertisers. The latter implies endless attorneys, bank accounts, tons of traffic, proven experience, and the amount of time you'll have to wait for your payment.
A few sentences ago, we stated that the CPA model is a perfect fit for beginners, but we failed to explain it immediately. Here are the reasons:
you can easily find the offer;
your investments will pay off quicker;
you will test your combinations without fuss.
TOP 5 Skills
If you've just started typing what is CPA affiliate marketing in the Google search bar, hold on a minute. Focus on the qualities an affiliate might need in this sphere.
Development. The world of affiliate marketing is constantly changing, so you can’t do without self-education. The classic formula “who owns the information — owns the world” applies. News, trends, and directions can be explored at various meetups, conferences, forums, and special Telegram channels.
Original creos. Gone are the days when users clicked on everything they saw, but a good creative is still appreciated, and the most successful affiliates still put it on the same level as hardware.
Target audience. A good marketer understands the desires and psychology of users.
GEO. The correct choice of GEO and consistency in work guarantee profit.
Testing. Maintain the balance between theory and practice to make real money.
Best GEOs
GEO targeting is an essential strategy. Beginners can derive profit in many ways, but the best option is to work with the Tier 1 countries:
Canada;
America;
Western Europe;
Iceland;
Australia;
New Zealand
While there are three such lists (Tier 1, Tier 2, and Tier 3 correspondingly), traffic from Tier 1 is the most valuable and gives the highest profit. The offer description clearly states which country or region the advertiser is interested in. Unnecessary GEOs will not be considered.
Characteristics
The trickiest thing in CPA is convincing a person to make a purchase.
The key indicator is conversion, or CR (Conversion Rate).
Considering online sales difficulties, constant updates, and risks, CPA still has a wide selection of monetization options, offering opportunities for small website owners and bloggers dedicated to various subjects. Children, weight loss, vaping, beauty -- it doesn't really matter which topic you choose; decent offers can be found in any niche.
However, beginners might feel repelled as affiliate programs can refuse to collaborate: advertisers prefer to work with people who know a thing or two about the sphere and have some relevant experience. Despite this, there are still ways to sneak into the sphere. One of them is LeadBit, a trusted multi-vertical platform with a loyal attitude towards newcomers.
Top Tips
Scrutinize the best affiliate programs. Clarify the CPA model terms and conditions, read the reviews, and define the relevance of offers for your traffic sources, GEO, and target audience.
Do the creative double-check. Creatives do the magic that leads to clicks and monetization. Good creatives stick to the back of the brain. Make sure you adjusted it to GEO, offers, and target audience. Your creatives define the traffic you will get. Imagine what you would think about if you earned $2,000 a week... yes, relinquish the hold and release your creative potential.
Select traffic sources. In CPA marketing, traffic sources can be free or paid.
Only the chosen ones can predict the trends, but understanding the audience is what any affiliate must know how to do. It's not a God-given talent you can't develop: on the contrary, read Facebook and Reddit, watch YouTube, and get acquainted with social media platforms to get to the point.
Free Traffic Sources
adboards;
forums;
sites;
social media.
Disguise your links as organics, mass following, spam, chat invitations, and other manual techniques.
Paid Traffic Sources
This is what the entire affiliate marketing is about. You purchase traffic at a lower price and sell it at a higher price. TOP 3 most popular traffic sources are:
Facebook;
Google Ads;
Push notifications.
(Pre) Landing Pages
A well-converting landing page is one of the success factors. It means that a good affiliate is supposed to see the difference between a landing page and a pre-landing page to use them effectively and efficiently.
Landing is a one-page website where users complete a target action: place an order, purchase a product, or sign up.
Pre-landing is a page that stimulates users to buy the product. Pre-landings are necessary if you work with gray offers. This is the best way to pass moderation: direct links to a casino may get you blocked, but a pre-landing page that looks like a news article or blog won't cause any suspicion.
Both landing and pre-landing pages must be aesthetically pleasing and clickbait-y, so you'll have to breeze through piles of creatives your competitors post all over the Internet. It certainly is not a cakewalk, but once you come up with a landing page with conversion rates going through the roof, you'll see that you did not waste your time in vain.
There are several ways to build a landing or pre-landing page. You can either do it yourself using website builders or hire a designer who will follow your instructions to the letter. If you still doubt as to what you should do to create the ultimate landing page, a good article should do the trick:
CPA Niches
Dating (adult dating, sexting, dates.) Dating is a niche that always thrives, regardless of crises and pandemics: there's probably no phenomenon that can seriously affect it. The thing is that dating is mostly about online flirting. People use apps to communicate but barely schedule offline meetings and dates. COVID put a few finishing touches, though: lacking personal connections and live discussions, people started flirting even more.
Adult (18+ content: video clips, porn games, streams). Adult content created for everyone, including LGBTQ+, always generates huge profits. There are many offers in the niche, so if you tinker with the settings, you'll get incredible ROI. We have also released a guide for those enticed to find out what the vertical is about.
Nutra (various types of health products, from losing weight to pills that increase libido.) You won't miss it if you try selling generics, cheaper versions of Sealex and Viagra. For a more exciting journey in the Nutra niche, read the following article to foretell possible consequences of your choices.
Sweepstakes. Users participate in giveaways in exchange for their personal data: email and phone numbers.
Finance includes microloans and crypto-exchanges. Explore the ways to drive your traffic to the finance niche and find out how apps can help.
Gambling (online casinos and sports betting.) E-sports betting is also growing: gamers are no longer eager to root for their favorite teams, they want to bet on the victory of this team in a tournament.
iGaming (online gaming.) Loot boxes and in-app purchases are worth billions of dollars, which is why many companies are opening game development projects.
The number of options can sure as hell make you dizzy, but before you start exploring all the enumerated niches at once, let us give you one short piece of advice: start with one vertical. When you get at least one full payback, you can go on and move on to others.
Participants
CPA marketing participants are:
Advertiser;
Affiliate marketer;
Affiliate program.
The CPA model is convenient for all parties as the advertiser receives buyers, the affiliate gets a commission for the lead, and the program sells its offers. Advertisers often consider CPA the most beneficial option of all, as they can easily predict their profit and ROI and later scale up their business.
Choosing the Offer
A correct offer ensures approximately 60% of success. Advertisers provide offers, clarifying the terms and conditions.
When researching affiliate programs, focus on the following:
ratings and reviews among affiliates;
launch date;
cost per click (ECPC);
conversion rate;
period of verification of the completed action.
Much depends on the manager who is assigned to you. When an advertiser places an offer in an affiliate network, they specify the traffic sources they need: social media, teasers, or only push notifications. It's not a bad idea to check out CPI, the cost of one app installation, and the hold period, the transaction delay.
You can sign up in several affiliate networks to compare conditions and talk to the support manager. When advertisers don't want to make their offer public, they create private options for specific webmasters to connect. If you want private offers and an individual rate, negotiate the terms with the manager: there's always a possibility that they will be willing to meet you halfway if you provide the right quantity and quality of traffic.
No Payment Received
There are several reasons why an affiliate program refuses to pay:
You got caught committing fraud. In this case, you will get an additional punishment: your account will be permanently banned.
Traffic did not meet KPIs.
The advertiser did not pay the affiliate program. Unfortunately, this occasion also takes place; but bona fide affiliate programs always pay if the affiliate is not to blame.
Holds or pay refusals must be dealt with calmly. There's no point in ruining your relationship with the program or managers.
Wrapping Up
CPA is an amazing option for any vertical, and it suits beginners just fine.
Move from theory to practice, test combinations, upload, generate ideas, get your profit, and scale up your business. Remember that you can go both up and down depending on the effort you put into your campaigns, so you need to adequately respond to mistakes and develop a crisis manager in yourself.
Affiliate marketing, just like the advertising business in general, is often a random thing, but with the right strategy, you can make real money. Don’t forget that other people’s ideas may or may not be profitable, so it is important to adhere to the DYOR strategy: do your own research.
May your business thrive! Stay with Traffic Cardinal and get the latest news at the speed of light.
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