YouTube Shorts is a video format that has taken the platform by storm. It is not just a mere feature or a section, but a great tool for advertising, promotion and monetisation. It opens up a world of possibilities that regular videos on the service do not offer.

Whether you want to make ...

If you are curious about video advertising, you have probably come across the term pre-roll. This article will give you an overview of pre-rolls, their impact on video advertising and their design. We will also discuss their benefits and drawbacks, their cost and some tips on how to make them ...

YouTube algorithms are not the most coherent things on earth, but there's still a certain logic in them. SEO-optimized videos posted a while ago keep receiving new views, thus ranking the video on top of search results and getting more traffic.

But what can you do to achieve such ...

Pre-roll is a short (no longer than 30 seconds) video ad. Pre-rolls are sometimes mistakenly referred to as mid-rolls (ads inserted into the 'body' of the video) or post-trolls (inserted at the end of the video).

The main goal of pre-roll ads is to increase audience coverage as well as ...