Marketing

When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...

For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...

Here’s a riddle for you: seeing something once or hearing about it a hundred times – what’s more convincing? Most people lean toward the first one. Alright, and what if you get to live through the experience? Even for a minute? Hard to beat that. Marketers caught onto this trick a while ago. ...

Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.

But it is always tempting to use something ...

Affiliate marketing evolves, but some things remain the same: we’re always drifting in the ocean, trying to discover something fresh, something solid, and, above all, something remarkably high-ticket.

The research is reasonable: who doesn’t want to earn more without relying on massive ...

Blogging. Website posting. Analytics. Services, products, commissions, collaborations, ads, funnel refinement — sounds like a bunch of terms plucked out of a management textbook written several years ago, when such words had a magical flair around them, creating a realm of unknown mystery you ...

Ask around about sensory marketing and you’ll hear: “That’s for offline. We are online.” So… we’ve got visuals and some sound, as long as autoplay is working, right? Does that mean the human brain disables the rest of its senses when the browser opens? As if!

You can absolutely mess with ...

Impulsive behaviour and staged urgency are the best friends of every sales funnel. Sure, if you make the path from pitch to conversion smooth, remove every possible stumble and then top it off with big promises and a countdown timer for good measure, the user is on the hook. Or… are they?

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Affiliate accounts on socials are full of undeniable effort: carefully engineered hooks, fresh formats, trend sounds, well-written and SEO-optimised captions… every detail is polished to a shine so that the algorithm gods stay pleased.

But wouldn’t you know it, these platforms don’t really ...

Spring is around the corner but we can’t wait for it to share some updates that will surely feel like a fresh breeze after a long winter. We’re kicking off the new season a bit early with major improvements to CPA Goal and wider targeting with 30 additional languages giving you more precision, ...