Marketing

Sustainability in Affiliate Marketing

Climate change, pollution, ocean garbage patches and destroyed ecosystems… All of these problems can no longer be dismissed. Luckily, people become more aware of their negative impact on the planet and try hard to reverse it. Day after day. To achieve this goal, they are introducing ...

#marketing #guide #sustainability #eco

Chat GPT and Gemini vs. The New Challengers: DeepSeek and The Gang

Neural networks are constantly transforming and recently we’ve witnessed many rising AI stars with huge potential. Well-known Chat GPT and Gemini, which up until recently cozily nested atop the Olympus of cutting-edge technologies, now have to make way for a new generation of promising rivals. ...

#review #marketing #ai_tools #artificial_intelligence

What Is EPC in Affiliate Marketing? Learn the Formula & Boost Your Earnings

Curious about how much each click on your affiliate links can earn you? Then, buckle up and get ready to learn about EPC or Earnings Per Click, somewhat of a financial compass on your marketing path. In this article, we’ll unveil the definition and arithmetic behind it, plus share tips and ...

#affiliate #marketing #epc #guide

Postback URL Tracking: How It Works and Why It’s Essential in Affiliate Marketing

Every runner needs a set of distance markers and a finish line to understand their progress in the race. The same rule applies to affiliate marketing – you need certain pointers to know where you stand with your campaigns. Postback URLs are the tools you can use to achieve this clarity and make ...

#marketing #url #guide #postback

The Difference Between Cold, Warm, and Hot Leads: How to Market to Each

Imagine yourself at a party where you meet three types of guests: the ones who don’t know anyone (cold leads), the ones who might know a few folks (warm leads) and the ones who are ready to have fun till sunrise (hot leads). Choosing your marketing strategies is quite similar to mingling at that ...

#marketing #guide #lead

Lead Generation Guide 2025: How to Attract and Convert Leads for Your Business

Back in the day, marketers had to hunt for clients through cold calls, newspaper ads and even flyers on lamp posts. But lead generation has evolved a lot since then and got way smarter and more automated to save your time and effort. We are here to explore its basics, why it matters and how you ...

#lead_generation #marketing #guide

Beyond the Call Center: Embracing Digital Channels for Better Customer Service

Did you know that 80% of buyers are more likely to make a purchase on your site when brands offer personalized experiences? And, by the way, 63% of customers do expect you to know their needs and expectations. These little pieces of statistics are already enough to convince you to pay ...

#marketing #customerservice

Lies in Disguise: The Astroturfing Phenomenon, or the Manufactured Groundswell of Support

The world of deception has never been more diverse: the internet provided a wide selection of opportunities not only in business, marketing, craft, and personal development — alas, fraudsters became twice as active as before. The creative flow didn’t walk on by; it enabled them to devise new ...

#astroturfing

Christmas Eve Affiliate Marketing: Regional Strategies to Boost Holiday Traffic

The soft glow of twinkling lights, the smell of pine, cinnamon and woodsmoke, the air is electric with holiday spirit… Fellow affiliate marketers, it’s your moment to shine! People across the globe are getting into a festive mood, ready to buy presents and celebrate the magical season of giving. ...

#marketing #guide #xmas #new_year #holidays

Customer Journey Maps: Your Blueprint to Better User Experiences

Come to think of it, marketing specialists are modern adventurers on a treasure hunt. There's only one minor difference: instead of an old dusty scroll with a scraggly X scribbled on it, they draw their maps themselves, hoping to acquire not a treasure chest abrim with doubloons and jewelry but ...

#marketing #customerjourneymap #customerengagement #customerexperience #userexperience

Hello! You have an ad blocker enabled, part of the site will not work!