Marketing

At some point in the past, social media made overconsumption look aspirational. A stranger in good lighting said she was “literally obsessed with this product” and viewers would rush to add another object to the pile. The fewer thoughts involved, the better. Being online meant being endlessly ...

If you were a Tumblr kid back in the day, you can remember the hype and aesthetics: bizarre color combinations, (N)SFW content with your favorite characters, roleplaying, art works, fanfics, Sims mods—it seemed so surprisingly naive and yet charming that it was impossible to resist, so you ...

The internet these days is a pretty wild thing… You never know what absolute nonsense users are gonna crown next. At times, you could swear the latest viral concept is just a product of the collective unconscious running a high fever. Yet, it’s being pushed into everyone’s feed, getting shared, ...

Sometimes a 20-year-old builds something so cool that people start acting as if the next decade has already been decided and we are just waiting for the press release. One minute it was a fresh name climbing through GitHub, the next it was being discussed like some new species of machine that ...

When campaigns get their first conversions, we sigh with relief and the idea of asking follow-up questions is often the last thing on our mind. Leads come in, reporting looks good enough to screenshot and then… What, exactly? Did those users stay? Pay again? Make it past the first action we all ...

For years and years the click has been treated like gospel in every affiliate dashboard. If your content mattered, the user would follow the link. Just how detached from reality can it possibly be? People don’t always move from your recommendation to a purchase in one obedient line anymore. We ...

Here’s a riddle for you: seeing something once or hearing about it a hundred times – what’s more convincing? Most people lean toward the first one. Alright, and what if you get to live through the experience? Even for a minute? Hard to beat that. Marketers caught onto this trick a while ago. ...

Affiliate marketing is a shapeshifter devoid of mystery: it takes one form in Spain, another in the US, and the third in China, where it occasionally gains unfathomable scale, eventually blurring the line between commerce, content, and culture.

But it is always tempting to use something ...

Affiliate marketing evolves, but some things remain the same: we’re always drifting in the ocean, trying to discover something fresh, something solid, and, above all, something remarkably high-ticket.

The research is reasonable: who doesn’t want to earn more without relying on massive ...

Blogging. Website posting. Analytics. Services, products, commissions, collaborations, ads, funnel refinement — sounds like a bunch of terms plucked out of a management textbook written several years ago, when such words had a magical flair around them, creating a realm of unknown mystery you ...