Marketing

Blink and you’ve missed it! That perfect ad spot you were eyeing? Snatched before your coffee hits the desk – courtesy of real-time bidding (RTB) market. Every time someone opens an app or scrolls through a site, advertisers go full Hunger Games in a micro auction to claim a VIP seat in the ...

Scrolling through so many affiliate platforms your eyes beg for a vacation? If you are staring down a mountain of options wondering which ones actually pay well, play fair and won’t waste your time – welcome to the club. Between cookie-cutter promises and crowded marketplaces, it’s easy to feel ...

I-T-B-O-Y, B-B-N-O-dollar sign

That's me (that's me), that's right (that's right)

That's me (that's me), that's right

I-M-H-I-M, the Gen Z Eminem

That's me (that's me), that's right (that's right)

That's me (that's me), that's right

— it boy, ...

Social media addiction is about to get a lot more interesting. Someone’s scroll spiral? Could be your perfect chance to earn through Facebook affiliate marketing. However, most people are either scared to start or drowning in overcomplicated strategies that miss the point entirely.

Let us ...

Tick the box if this applies to you: your marketing budget is being stretched thinner than pizza dough, you are still trying to crack the algorithm while watching competitors effortlessly reach millions of views… Well, here's what they know that you don't: they stopped playing solo years ago. ...

What does your customer journey look like? They might scroll Instagram lying in bed at sunrise, then check email during lunch and end up browsing your website after dinner. But if these touchpoints feel like they are coming from three different companies, you've got a problem. That's where ...

While Sabrina Carpenter is hijacking the internet, you’re aimlessly scrolling the feed trying to understand the cause of the controversy — if there’s indeed a controversy concerning her femininity, talent, or artistic proclivities — wondering if a pop star like her could be called a zeitgeist ...

The triune brain theory. You may have heard about this one. Perhaps you covered the topic in your LinkedIn post. Quite possibly, you based your marketing endeavors on this idea, having read its key components in a treatise, approved by the scientific community.

Science, however, doesn’t ...

We've all had that moment: you scroll past an ad and feel completely invisible… like those brands create an entire world where people like you simply don’t exist. Inclusivity can fix this disconnect: it transforms typical consumer relationships from "Hey, buy this!" to "We see you, we get you ...

Personalization is key. It’s an unofficial motto of today’s marketing, and companies more or less consistently follow the principle: Grammarly sends reports to users on how their writing has improved; Nike has a 3D sneaker customization platform; and Hulu adjusts its targeting to provide each ...