Marketing

What does your customer journey look like? They might scroll Instagram lying in bed at sunrise, then check email during lunch and end up browsing your website after dinner. But if these touchpoints feel like they are coming from three different companies, you've got a problem. That's where ...

While Sabrina Carpenter is hijacking the internet, you’re aimlessly scrolling the feed trying to understand the cause of the controversy — if there’s indeed a controversy concerning her femininity, talent, or artistic proclivities — wondering if a pop star like her could be called a zeitgeist ...

The triune brain theory. You may have heard about this one. Perhaps you covered the topic in your LinkedIn post. Quite possibly, you based your marketing endeavors on this idea, having read its key components in a treatise, approved by the scientific community.

Science, however, doesn’t ...

We've all had that moment: you scroll past an ad and feel completely invisible… like those brands create an entire world where people like you simply don’t exist. Inclusivity can fix this disconnect: it transforms typical consumer relationships from "Hey, buy this!" to "We see you, we get you ...

Personalization is key. It’s an unofficial motto of today’s marketing, and companies more or less consistently follow the principle: Grammarly sends reports to users on how their writing has improved; Nike has a 3D sneaker customization platform; and Hulu adjusts its targeting to provide each ...

In search feed arbitrage, you can abandon all that you know about traditional CPA offers – here the show is run by feed providers with their unique profit calculations. Instead of chasing leads and sales, your success boils down to one electrifying principle: "bring more clicks, earn more cash!" ...

Not all influencers are created equal. To be honest, some of them are just random pretty faces holding products. Then, you might ask: what sets the best apart? Authenticity. “Buy space, blast message” is a thing of the past. These days, marketers have to find people who breathe their brand’s DNA ...

Three seconds. That's how long you have to capture attention with your affiliate offer... unless you’ve mastered gamification. If you asked yourself why users couldn’t put down that mobile game but, at the same time, easily scrolled past your ads – this is it, the secret has been hiding in plain ...

Marketing advice is everywhere: your inbox is probably stuffed with tips and tricks, your social feeds are overflowing with "guaranteed" strategies and everyone seems to have magic formulas for success. It's enough to make your head spin. And let's be honest – most of those flashy promises don't ...

Women are miracle workers, truly. In the modern world, where the boundaries exist only in our heads, more and more female specialists shatter the glass ceiling to pieces and prove that they can achieve unthinkable heights in any field. Affiliate marketing is a great choice to express your talent ...