Marketing

Impulsive behaviour and staged urgency are the best friends of every sales funnel. Sure, if you make the path from pitch to conversion smooth, remove every possible stumble and then top it off with big promises and a countdown timer for good measure, the user is on the hook. Or… are they?

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Affiliate accounts on socials are full of undeniable effort: carefully engineered hooks, fresh formats, trend sounds, well-written and SEO-optimised captions… every detail is polished to a shine so that the algorithm gods stay pleased.

But wouldn’t you know it, these platforms don’t really ...

Spring is around the corner but we can’t wait for it to share some updates that will surely feel like a fresh breeze after a long winter. We’re kicking off the new season a bit early with major improvements to CPA Goal and wider targeting with 30 additional languages giving you more precision, ...

Although every lead counts in the competitive field of affiliate marketing, not all leads were created equal. In fact, they’re very different — some received as a result of an intricate pain and gain mechanism, while others were effortlessly acquired by a more devious affiliate who already knows ...

It’s February and your feed knows it – everything is red, pink and shaped like anatomically inaccurate blood-pumping organs, paired with truly questionable typography and cupids working full-time.

But relax, we are not going to dissect Valentine’s Day as a marketing event. The holiday is ...

Breaking news, stop the presses! There’s growing public outrage over… AI ads.

They may look smooth all they want, yet the brain senses this emotional weightlessness and goes: “Nah!” Users scroll by because they’ve gotten very good at spotting effort that didn’t cost anything. You don’t ...

Every few years, people rediscover something they swore they had outgrown. It’s not happening because people forgot how progress works. It’s just… When the present feels unstable, we tend to seek comfort in the idea that someone, somewhere, already figured this out once – and lived with it.

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Rumour has it everyone is sick of “New Year, New Me” resolutions. At least, if they weren’t before, they are now. The inbox is clogged with toxic productivity hacks and endless goal‑setting templates nobody asked for. The truth is, at the beginning of January, people aren’t looking for another ...

Holiday marketing has become a parody of itself. Q4 is a literal battlefield and its trenches are littered with “Best Gift Ever!” headlines nobody believes anymore. Audiences are numb to it all, scrolling past with the same energy they reserve for spam calls. Affiliates know the pain: you push ...

So, Telegram. That “messaging app” you thought was just for memes and group chats. Meanwhile, it’s been mutating into something businesses are starting to eye like: wait, is this the place we should be connecting with people?

Already rolling your eyes, thinking “great, another marketing ...