Targeted Advertising

The ABCs of Targeting: Aim High, Score Big

The term “targeting” stems from the idea of aiming at a specific goal, much like an archer aims at a target. This style of advertising caught on quickly because it’s both effective and affordable. In today’s world, launching a successful advertising campaign almost always involves targeting. ...

#targeting #marketing #guide

TikTok, Kid! What You Should Know about Restrictions on TikTok in the United States

In April, news portals exploded: Joe Biden endorsed the ban imposed on TikTok, and the app had to either face the consequences or fight to the end. However, journalists mostly highlighted the fact without providing the background that would explain the reasons for such a drastic measure, but ...

#ban #tiktok #us_

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