All Roads Lead to SiGMA: Do as Affiliates Do

Night carousing at home — boring, predictable, and a little sad. A galvanic trip to Rome under the pretext of visiting one of the most exciting shows in the industry — that’s what true professionals choose. Well, why do we treat it as a ‘pretext’ though? SiGMA is effortlessly worth the pilgrimage, even if you never harbored a dream of standing in the middle of the Colosseo, mentally going through centuries of history.

SiGMA is a perfect reflection of everything that Rome symbolizes: ambition, power, innovation, and the art of turning vision into empire, so don’t miss a chance to see the ripple of excitement and opportunity sweep through the industry’s boldest minds on November 3.

Fiera di Roma

Turns out everything in Rome has a long history, and Fiera di Roma, the Trade Exhibition Hub of the Eternal City, is no exception. We will never know the true reason behind the decision to hold SiGMA in this particular business center, but from what we witness, it perfectly aligns with the goals, principles, and values of the conference.

Fiera di Roma, quite a futuristic center even by modern standards, was erected with an idea in mind. In 1951, the Rome Chamber of Commerce and local entrepreneurial associations established Fiera Campionaria di Roma, a bold initiative to position Rome as a hub for international trade. The endeavor was embraced, and the 23rd Rome Trade Fair became an international event, which led to further improvements and developments: the complex was renovated and expanded, and eventually it hosted a major event funded by the Ministry of Industry.

You can predict the rest: progress gained momentum, business owners followed suit, and Fiera di Roma evolved into a bridge between old and new markets — exactly what SiGMA stands for, bringing tradition and innovation together as well as creating space for global opportunities to take root.

Acta non verba

The Latin quote, cherry-picked for the subtitle, was chosen for a reason. It can be translated as Deeds, not words, which applies to the conference — and perhaps the entire niche.

This year, Italy’s position as a leader in the VC landscape became evident as ever: while most of the continent faced stagnation, this cradle of the Renaissance declined the European trends, surging from €1.1 billion in 2021 to €2.3 billion in 2022, and continued that pace with €1.195 billion raised in the first three quarters of 2024 alone. Simultaneously, SiGMA emphasizes another hallmark: Italy has grown a new generation of tech founders in transformative areas, and, like their predecessors — Dante, Michelangelo, Leonardo, and the rest — they approach daily challenges with wit and creativity.

As SiGMA is largely focused on the iGaming industry, the following factor may seem determinative and nudge you to book the tickets. Although total gambling revenue has currently reached a staggering €16 billion, Italy still remains, for want of a better word, untapped. For the time being, only 25% of this revenue is generated online, and, considering the fact that consumer behavior is shifting towards the digital, affiliates and operators get a rare opportunity to gain a first-mover advantage.

Now that you have a grounded explanation, take a break and check out the digits. This year, SiGMA boasts:

• 30,000 delegates.

• 1200+ sponsors and exhibitors.

• 550 expert speakers.

• 2 startup pitch competitions.

• 4 (!) conference stages.

• 88% overall satisfaction.

• 82% positive ROI on time value invested.

• And endless networking events.

Wait no more: Rome is waiting. Claim your Aperol while waiting for the registration process to begin.

Details

For those who want to enrich their vocabulary with a bit of Latin wisdom, here’s one worth remembering: Non ducor, duco, which translates as I am not led, I lead. SiGMA is the place where you demonstrate your leading abilities, so consider it a benevolent sign.

Date: 3–6 November

Location: Rome, Italy

Venue: Fiera di Roma

Tickets:

• Standard: €404

• Premium: €580

• Platinum: €1067

Wrapping Up

Rome is worth visiting in general, regardless of your views on art and history, but when SiGMA lands there, the place becomes ten times more exciting. It is no longer a cradle of culture alone; on November 3, the Eternal City thus transforms into a global nexus of innovation, shaping the future of the iGaming industry. Pack your ambition, brush up your Italian (and perhaps Latin — just to show off a little more!), and prepare to win. Rome is calling, so book your tickets in advance!