What does it cost to reach a thousand eyes? Or two thousand, if we are being anatomically correct (most people come with a pair). That number, CPM (cost per mille), is a way to measure how far your ad travels before it gets tired or ignored. Master it, and you'll stop hoping your ad “performs” ...
Every affiliate asks one and the same question at the beginning of their journey, and this question is how to calculate the cost of a lead. Luckily, there's a specifically designed advertising metric called CPL—one important aspect we are dedicating our article to. Let's find out the details. ...
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