Articles on «metrics»
The purpose of your advertising campaign determines the payment model. If you want subscriptions and sales, go for CPC and CPA. If you're after reach and brand promotion, choose CPM.
The latter option is the topic of our article, and we are here to supply all the details you may need for ...
Every affiliate asks one and the same question at the beginning of their journey, and this question is how to calculate the cost of a lead. Luckily, there's a specifically designed advertising metric called CPL—one important aspect we are dedicating our article to. Let's find out the details. ...