All pre-landers have their own general structure, where the elements can vary depending on the niche. However, while those component do change, overall the system remains more or less the same.
- The protagonist of the whole pre-lander. It can be a student, a mom, a TV show host, or just a model.
- The Problem this Protagonist has to face: overweight, wrinkles, gray hair, bad teeth, etc.
- The Rescuer: a website, a friend, a doctor, etc.
- The product that solves the Problem.
- Results The Protagonist witnesses after using the product.
- Reviews.
Make sure to add enough reviews for the product, and consider the following:
- Don't always praise the product: add contradictions as well. If a user says that it is all a huge bogus and a bunch of baloney, find someone who can respond to this comment, saying that the product is certified and everybody uses it.
- Mention the link to the landing page in a dialogue, where users discuss what they've bought and that they already have noticed positive changes! (of course, here they share their photos).
- Imitate the review section: the user should always have an opportunity to write a comment and send it.
How to Succeed in Choosing a Pre-Lander:
- Check the affiliate program and ask the manager which offers and pre-landers work best.
- Analyze all pre-landers available.
- Choose one to your liking and add some corrections: make it unique, change pictures and headings, alter pre-lander headers, post new pictures in reviews, etc.
Making a Solid Pre-Lander
Strike a user's nerve with your pre-lander, resonate with their needs, and excite them, so they don't click another link to find a solution to their problem somewhere else. Your pre-landers are expected to cover all potential objections and questions.
Things to consider:
- Pre-landing pages are connected with creatives and landing pages, so each component complements one another; at least, this is how it is supposed to work. Say, for example, there's a creative where a person recommends a drug for diabetes. This same person talks about the medicine on the pre-lander, and on the landing page, they offer you to place an order.
- Audience (GEO, gender, age). If you work with weight loss products for men, show a middle-aged man on your landing page. The goal is to put the user into the man's place, demonstrating the results. GEO is also essential due to the cultural aspects: what is welcome in one country may be frowned upon in another, so in the end, the approach may alienate the audience from the product.
- Traffic source. Some sources, like Google, don't even need pre-landing pages: they may lower the conversion rate. Push notifications, on the other hand, cannot do without them at all.
- External design. Don't scare — inspire confidence; that's the slogan. Don't intimidate people with the consequences of a disease.
- Reviews. Here reviews turn into an objection-handling option which cannot be ignored.
- Visuals and captions. That's where you can use narration: imitate media, add an interview with a famous person, or a story told by an actual buyer. Hook the user immediately with a celebrity photo, making this first impression extremely vivid.
Pre-Landers For Different Niches
Common Mistakes
- Grammar mistakes. It's certainly better to find a good translator for landing pages; Google won't do.
- General technical problems: for example, loading taking too much time. Users won't wait; they'd instead find websites that work faster.
- Outright deception. We are no longer in 2015, so titles 'best product' and '#1 product' won't convert. Users want freedom of choice, so give it to them: create several products, but emphasize the advantages of your offer, and explain why your product is the best option.
- Persistent call to action. Remember those banners with 'ONLY 2 hours LEFT! Make a purchase RIGHT NOW!" You most likely do. You know, it no longer works and even decreases conversion rates.
Conclusion
The approaches to pre-landers have changed gravely, and it is no longer possible to come up with a readymade and make money: you won't make a profit.
Today's processes are far more intricate; you have to think and speculate on all ideas, keeping in mind that the market rapidly adapts to changes. Webs just have to glean new information: after all, teams always find a way out.
