Traffic Cardinal Traffic Cardinal wrote 28.01.2023

Solar Offers: Affiliate Marketing Trends in the USA, 2022

Traffic Cardinal Traffic Cardinal wrote 28.01.2023
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Why Are Solar Panels so Popular?

The United States spends about $4 trillion a year on the green economy. More than $400 billion is allocated to solar energy, and this market is quite dynamic.

This graph demonstrates the cost of electricity in the US increasing annually

This is a legal niche, almost like ordinary e-commerce. For such offers, there are special green affiliate programs. For example, Inergy and SunPower.

Sun Power conditions
Sun Power conditions

Speaking of Inergy, affiliates receive a 10% from each sale. The minimum cost of the battery is $1740.

Inergy conditions
Inergy conditions

As for the target audience, it is best to convert 40+ years without division by gender. Here are several benefits of energy offers:

  • the demand for batteries and other alternative energy sources is stable throughout the year;

  • white niche is not subject to bans;

  • campaigns get quickly moderated;

  • if you get banned, it is possible to send in an appeal and return your account.

However, such niches are not without their drawbacks: the most obvious would be the ROI readouts, which will almost inevitably come out standard. For this niche, the standard value is 40-100%, while in crypto and gambling it is realistic to raise the value to 500%. For example, in this case, ROI is 73%, which is quite a high indicator for the energy group of offers. At the same time, the cost per conversion is $17, which is also a lot, however, it is normally compensated by consistently high and high-quality traffic. For the first day of the test, 10 leads were received for $470.

How To Make Creatives for Solar Offer

Due to the average age of the target audience, it's better to use TikTok and Facebook without excessive memes and humor. Concise, clear creos with obvious benefits tend to work better: as an example, you can come up with a demonstration of solar panels, an image of a happy person, or an explanation of the benefit itself. Scroll down to see the examples.

Clear Direct Benefit
Clear Direct Benefit

A target audience member who has tested the product and experienced its effect
A target audience member who has tested the product and experienced its effect

The central aspect of all the examples enumerated in the article is the mere possibility of saving thousands of dollars yearly on electricity bills. The client must understand that he really can not overpay for energy by installing such a battery once.

Conclusion

Overall, it's impossible to make real money on white offers: the amount you can get here will certainly not be equal to what you can raise in the gambling, crypto, or betting niches. However, Solar Offers is a perfect opportunity to upgrade affiliate marketing skills, while increasing the number of successful cases.

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