Contextual advertising is considered a shortcut to success: pay for traffic and wait for ensured sales. In effect, it's not that simple. Contextual advertising demands expertise; wrong settings will lead you nowhere, and you'll splurge all your budget on Google Ads without receiving a single ...

Targeted advertising is one of the most effective types of advertising. All popular social networks and search engines allow affiliates to place ads on their pages.

However, it's a little more complicated than implied in the first paragraph. Let's find out which tools and features will ...

Teaser advertising is a low-cost way to reach a large audience with few limitations. However, there is a catch: teasers are not very effective at attracting the right customers and often get clicked by bots. This makes teaser traffic low-quality and unreliable. But marketers can still make money ...

You may not be familiar with the term “native advertising”, but you have surely seen it many times. It is a type of advertising that blends in seamlessly with the platform where it appears, so you don’t notice it as an ad. In this article, we will explore what native advertising is, how it works ...

A common misconception among many beginners in the marketing field is that the success of an advertising campaign depends solely on the budget. They assume that low-cost advertising is bound to fail. But this is far from the truth. And the most convincing evidence of this is viral marketing.

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Influencer marketing is a versatile strategy that blends the best of both worlds – marketing and PR. It can be used effectively by various groups, such as brands, marketers, PR-specialists, entrepreneurs and webmasters. Each of them can leverage the different levels of influencer marketing that ...

If you are curious about video advertising, you have probably come across the term pre-roll. This article will give you an overview of pre-rolls, their impact on video advertising and their design. We will also discuss their benefits and drawbacks, their cost and some tips on how to make them ...

Albert Einstein once said, “Creativity is intelligence having fun.” This quote may seem out of place in a marketing article, but it actually unveils the secret of a powerful and innovative way of promoting a product or service. A way that surprises and delights the customers with unconventional ...

Imagine this scenario: you launch two advertising campaigns for the same project. One of them achieves a 20% CTR and a 150% ROI , while the other flops, barely converting any leads . What makes the difference? The answer is banner blindness.

This phenomenon can make or break your ...

The word “conversion” pops up everywhere in the online marketing world: “the customer has converted”, “the conversion rate is too low…”, “we managed to boost the conversion…”, “how to improve the conversion…”. But what does it really mean? Many beginners and even seasoned salespeople, ...