Traffic Cardinal
wrote September 17, 2025
Traffic Cardinal
wrote September 17, 2025
The affiliate community has been abuzz about 1st.partners, and for good reason. As a direct advertiser with a portfolio of exclusive brands, they offer a powerful proposition: deep Tier-1 penetration, adaptable hybrid models tailored for volume, and reliable, hold-free payments. Our new review investigates the drivers of their popularity, examines the team's innovative tools, and explains why a growing number of top affiliates are making the switch.
What About The Affiliate Program
Launched in 2023, 1st.partners is a fully in-house affiliate program. Its portfolio features several owned casino brands right from the start, including BitStake, SlotRush, Betsomnia, Beonbet, and Bitstrike. This means webmasters work directly with the advertiser, eliminating any intermediaries and ensuring swift, delay-free operations.
What About The Advantages and Working Conditions
Surely, the main advantage is working with a direct advertiser. Terms and rates come straight from the brand with no filters and no distortions. This means faster updates and clean, reliable data. Moreover, the team has a number of other features that make this program particularly convenient for affiliates:
Focus on Licensed Tier-1 GEOs. Priority is given to Canada, DACH (Germany, Austria, Switzerland), the Netherlands, Norway, the UK, and Australia. Working in these regions is safer, with lower risks and higher brand trust.
Localization for Each Country. Translations, convenient payment methods, local bonuses, and support — everything is adapted to ensure your campaigns convert, rather than wasting budget on minor barriers.
Flexible Payment Models. Choose from CPA, RevShare, or a Hybrid. The default is a 40% RevShare from NGR. CPA and Hybrid deals are negotiated individually based on traffic volume and its quality.
Clear Dashboard. The interface is based on the familiar to webmasters Affilka by SoftSwiss, offering detailed statistics, tracking down to clicks and FTDs, etc.
Individual Terms for Partners. Managers are always available. You can negotiate bonus CPA rates or increased RevShare percentages based on your volumes.
All traffic sources are welcome. Including SEO, PPC, ASO, social networks, and review websites.
Moreover, there's a Telegram bot (@First_Partnersbot) that works as both a mini-dashboard and a knowledge base. You can get quick support, check for updates and news, and find answers to FAQs.
As for the practical working terms, everything is also neatly packaged for affilites comfort:
Payouts. The minimum withdrawal is only €100, and there are no holds. Payouts are made once a month. There are plenty of methods for webmasters: Bank Transfer, Crypto (BTC, USDT according to the xe.com rate), PayPal, Skrill, Neteller, Capitalist, and WMZ (average fee is around 3%). Fees vary, so it's best to check them right before starting.
Traffic Sources. The program accepts all sources: SEO, PPC, ASO, social media, and review websites. There are no restrictions, the only questions are quality and volume.
Notifications & Support. If an offer is being paused or something changes, webmasters are notified in advance.
Offer Launch. Offers are set up through your manager, so you can't do it independently in the system. However, managers are always in touch and genuinely helpful, assisting with everything from selecting creatives and offers to configuring payouts.
The Interface
Now, let's talk a bit about the interface and features inside the personal account. Let’s start from the beginning: to become a 1st.partners affiliate, follow the sign-up link and click on Sign In. In the window that appears, enter your email, password, and the company you work for.
Next, agree to the privacy policy and click Sign Up. Account approval is manual, but it's usually processed quickly.
The affiliate dashboard is classic and clutter-free, all the essential features are organized into five main sections: Dashboard, Campaigns, Reports, Affiliate Program, and My Account.
Dashboard
The homepage features key information: statistics on visits, registrations, and FTDs, your current balance in both crypto and euros, the latest news from the affiliate program, and quick access to your account events.
Campaigns
This is where your campaigns live. You can configure them, track, and add new ones. A separate tab contains all your promo materials: landing pages, banners, etc.
For those accustomed to working with a tracker, the system offers flexible postback settings and a Postback Log. This allows you to immediately identify where any issues occurred in the conversion path.
Reports
All analytics and finances are consolidated in one place in your 1st.partners’ personal account. Payments History and Bills History help you monitor payouts, while Balance Transactions tracks the movement of funds. Statistics and Traffic Report provide different levels of detail on your traffic. Subaffiliates report is there for building your own network or working with a team. Requested Reports allows you to order custom analytics tailored to your specific strategy.
Affiliate Program
Overall, this is a webmaster's knowledge hub. It houses all the key documents and terms of partnership:
Commission plans (payment models);
Terms (affiliate program rules);
User guide (dashboard manual);
Contact details (direct manager contacts).
This section also includes News, where updates about new offers, markets, and tools are published.
My Account
The My Account section manages everything related to your profile settings. In Account Info, you can edit your personal details. If you work as part of a team, you can use the Team Members tab to add colleagues and assign them specific access levels.
Pay special attention to the Wallet section. It's not just a payout wallet but also a critical security checkpoint. To withdraw funds or perform any financial operations, two-factor authentication (2FA) is mandatory. This is not a formality but an essential requirement to protect your money and your account.
At the very menu bottom, you'll find another section called Events, an activity log that tracks all key account actions and every change made within the dashboard. This includes everything from withdrawal requests to notifications if a team member disables two-factor authentication.
Partner API
It is a section for API integration. Here you can automate your reports, postbacks, and campaigns. The entire system operates using GET requests with a unique statistical token. You can find this token in the Account Information section. Importantly, each team member has a separate token, and you can set its expiration date yourself.
Webmasters And Team’s Reviews
CASINODOGO
Partnering with 1st.partners was a turning point for Casinodogo.com's global expansion. Their scalable platform, advanced regional analytics, and rapid feedback on optimization gave our campaigns a significant boost.
ODDS UDEN DANSK LICENS
Entering the Danish market with 1st.partners was a breakthrough for us. Their support team has an excellent understanding of localization specifics. Combined with 1st.partners' precise targeting and flexible tracking, this has significantly lifted our key metrics.
NON GAMSTOP CASINOS
Our platform, fahl.uk, successfully made a strong entry into the UK market. With 1st.partners, this was achieved confidently and without unnecessary complications: the platform is stable yet flexible. We can adjust campaigns quickly, delve into detailed statistics, and scale our business without fear of anything breaking. The results speak for themselves, we've seen a noticeable and impressive metric growth.
Key Takeaways
A direct advertiser, transparent terms, custom approaches for high volumes, and a user-friendly dashboard, all of this eliminates unnecessary hassle and leaves webmasters with just one task: to drive traffic and scale. Add to this hold-free payments, flexible working models, and offers that cover all key licensed GEOs, and you get a setup where you can consistently profit in the long run.
