Betting Affiliate Programs in 2025-2026

If you’re inclined to think that sports betting is gradually declining, you are wrong. If you’re convinced that the sports vertical is inferior to other niches, you’re also wrong. Today, the industry is more alive than ever, fueled by global tournaments and fan communities that treat every single match like a season finale.

The problem is that affiliates tend to be too shy when it comes to sports betting: some stick to the safer route, while others observe from afar and erronerously conclude that the niche isn’t worth their attention as it won’t bring much profit.

We’re here to debunk the myth.

What is a Betting Affiliate?

The term betting affiliate is sufficiently common within and outside the niche, but people tend to apply it to various betting endeavors, although there is only one correct definition: this is an affiliate expert who is partnering with online sportsbooks and promotes their offers in exchange for commissions.

How Does Betting Affiliate Marketing Work?

In sports betting affiliate marketing, the process begins when you join a sportsbook affiliate program and receive a unique tracking link, which identifies every user and lets you monitor their overall betting activity.

As in other verticals, affiliates earn money using revenue models, the most popular of which are:

• CPA (a fixed payout per depositing player);

• RevShare (a percentage of the player’s net revenue);

• and Hybrid (a combination of both).

Calculations depend on the model you choose: if a referred player deposits $100, generates $50, and you’re earning money with the 30% RevShare model, you get $15 per player and receive ongoing payments as long as the player remains active.

It doesn’t work the same way with the CPA model. There, you receive a fixed commission for every qualifying player. If the sportsbook offers $120 CPA, you get $120 upfront the moment the referred player meets the required conditions.

Benefits of Betting Affiliate Programs

Consummate experts can sum things up in but a few words: flexibility and strong earning potential. While sportsbooks handle the technicalities, affiliates focus on driving traffic and thus create a passive income flow. It’s becoming even more accessible as many programs supply their partners with ready-made creatives, tracking tools, and analytics dashboards, letting callow youths enjoy the limelight without technical hurdles in sight.

But the primary advantage is global reach. As leading brands operate internationally, affiliates can arrange their campaigns to sprout up in diverse markets and audiences year-round, reveling in consistency. Any reputable sportsbook affiliate program will reward such an approach — just pick your target and go.

Best Betting Affiliate Programs in 2025-2026

In the list below, we enumerate the most competitive sports betting affiliate programs you should examine.

PIN-UP Partners

PIN-UP Partners is widely regarded as one of the best sports betting affiliate programs. First, the company promotes sportsbook and casino products across multiple regions (Europe, LATAM, and the CIS region). Second, the program works on two major models and supports the subaffiliate option.

The program also supports a wide range of traffic sources, including SEO, PPC, social media, Telegram channels, streaming, and email marketing. Payments are processed on a regular schedule via different withdrawal options: bank transfer, e-wallets, and crypto, depending on the region.

22Bet Partners

22Bet Partners is another famous program you should pay heed to if you’re looking for opportunities in the sports betting niche. It covers a broad range of markets across Europe, Africa, and Asia.

In terms of traffic sources, the platform is just as impressive: it supports SEO, PPC, social media, YouTube/streaming content, Telegram, and email marketing. As often the case, affiliates partnering with the program receive access to analytics tools, marketing materials, and account managers who assist with optimization and scaling.

V.Partners

If we take a closer look at sports betting affiliate programs, we immediately single out V.Partners, thanks to its impressive conversion rates and wide GEO coverage across Europe, LATAM, and Asia.

V.Partners is known for its full range of traffic sources: SEO, PPC, social media, influencers/streamers, Telegram, push, and email marketing. Payments are issued reliably on a scheduled basis, with multiple withdrawal options — bank transfer, e-wallets, crypto, and regional methods.

888STARZ

888STARZ Partners is a sportsbook affiliate program with solid localization across Europe, Asia, and emerging markets. The brand continues to expand, attracting players with multi-language support and crypto-friendly functionality.

Once the partnership is sealed and you have clarified all the terms, you gain access to statistics, analytics, and an abundance of marketing materials. At the same time, if you realize that you’re stumbled, you can consult a competent manager who knows everything about optimization and targeting.

N1 Partners

N1 Partners is a brand known for its wide range of offers and affiliate-friendly conditions, but there are other hallmarks that set this sports betting affiliate option apart. For example, its strong localization and GEO optimization, adjusting language, colors, and promotions for each market to boost conversions. Additionally, N1’s in-house retention systems, including VIP programs and bonuses, help increase player LTV and affiliate earnings.

GoldLead

Traditionally, GoldLead operates on the most common commission models — CPA, RevShare, and Hybrid — but it does not publish standardized rates, as they heavily depend on the offer, GEO, and traffic quality. We would advise you to treat it as a benevolent sign, demonstrating that your partnership will be handled with undivided attention and negotiated individually.

GoldLead has impressive coverage in Europe, LATAM, and Asia. The platform also provides analytics, transparent reporting, and performance metrics, along with a huge library of marketing creatives.

Alpha Affiliates

When it comes to betting affiliate programs, Alpha Affiliates is impossible to ignore. The reason being its stunning experience — this is a true veteran of affiliate marketing as it has been on the market for over a decade — and its outstanding ability to combine flexibility, variety, and reliability.

Speaking of flexibility, Alpha Affiliates is truly one of a kind: not only does the platform offer multiple monetization structures depending on your traffic type, but it also claims that its CPA deals can reach up to €500 per acquisition. The RevShare structure is just as lucrative: the company offers up to 50% of net revenue. If neither strikes your fancy, you can choose a middle path and negotiate Hybrid, which combines CPA and RevShare.

GG.bet Affiliates

GG.bet Affiliates is a brand that’s especially popular with esports and betting audiences. The program supports CPA, RevShare, and Hybrid models to ensure affiliates’ flexibility — you can try all options and pick the one that seems most appropriate in your case. Or, you can check out the subaffiliate option, which may be a perfect fit for those who plan to build a network or partner base.

Types of Betting Affiliate Programs

As the affiliate side of almost any business grows more complicated and diverse, you may stumble across various affiliate programs, each more enticing than the last.

Sports Betting Affiliate Programs

In these programs, affiliates refer bettors to online sportsbooks and earn commissions when referred users place bets. The bulk of programs listed by sources fall under this category, with models like CPA, RevShare, or Hybrid, depending on traffic and performance.

Online Casino Affiliates

Some affiliates do not stop at sports — they explore the casino niche, namely, slots or table games. Surprisingly, online casino affiliate programs work much the same way: you drive traffic to a casino site, and you get paid when users deposit or play.

Online Poker Affiliates

Some affiliate programs specifically target poker platforms — either standalone poker sites, or broader gambling platforms that include poker among their offerings. In highly regulated markets promoting online poker typically requires specific licensing.

Horse Racing Affiliate Programs

If you remembered Royal Ascot, you’re probably on the right track. Horse-racing affiliates promote racebooks or betting services focused on horse racing. Keep in mind that in certain markets, horse racing betting is often regulated differently.

Daily Fantasy Sports (DFS) Affiliate Programs

The Daily Fantasy Sports category compounds affiliate programs where users build fantasy teams and compete in contests. However, DFSs may have unusual perks: as they are not directly related to gambling, they sometimes can bypass certain restrictions.

Sweepstakes & Lottery Affiliates

Some affiliate programs focus on sweepstakes and lotteries. These are generally distinct from traditional gambling offers and may have different legal or regulatory treatment.

Key Things to Look for in a Betting Affiliate Program

You can’t just throw yourself headfirst into the marketing frenzy. First, you must assess these four factors to define whether the endeavor is worth your time.

Commission models (CPA vs RevShare vs Hybrid)

One of the first things to check is which commission models the program supports. A robust affiliate program gives you a choice: a flat payout per new depositing user, a share of net revenue generated by referred bettors, or a hybrid — combining upfront and recurring income.

Cookie lifespan

Cookie lifespan determines how long after a user clicks your affiliate link you can still be credited if that user signs up or deposits. A longer lifespan increases your chances of being credited when people take time before converting.

Payout methods & minimums

A reliable affiliate program should offer flexible payout methods (bank transfer, e‑wallets, crypto, etc.) and reasonable minimum payout thresholds, so you can actually withdraw your earnings in a convenient manner. Don’t forget to check how often payouts are made and whether there are any fees or hold periods.

Customer support and account management

A dedicated account manager and reliable support channels often make a real difference, especially when optimizing campaigns or handling issues.

Compliance and Licensing in Betting Affiliates

In this vertical, licensing and compliance aren’t add-ons you may or may not mention. A valid license implies that local regulatory standards have been met. Affiliates also benefit from it, as it means greater credibility, lower risks, and stable partnerships.

Regulations, however, may vary significantly. For example, in parts of the United States, affiliates promoting such services may need to register or obtain a license depending on the state. In many European countries, national regulatory authorities enforce licensing for operators and demand that affiliates only promote licensed gambling platforms. For instance, under local laws in jurisdictions like Denmark, Germany, Italy, or the Netherlands, affiliates must ensure that any gambling site they refer to holds a valid national license.

How Much Can You Earn With Betting Affiliates?

There’s no universal answer: all earnings depend on the traffic quality, player activity, and commission models. However, if we attempt a calculation, we should consider the average variables.

• Under CPA deals, affiliates normally receive $50–$500 per player. If a program pays $300 per depositing user, referring just 20 depositing users in a month equals $6,000.

• With RevShare, commissions usually range from 25% to 45%. Suppose your program gives 40% RevShare, and the average LTV per referred bettor is $600.

600 × 0,4 = $240 (you earn per active player).

So, if you refer 50 active players per month, you receive $12,000/month.

The Future of Betting Affiliate Marketing

Emerging markets, such as Latin America, Southeast Asia, Africa, and parts of South America, are all the hype now, and affiliates are actively exploring them using fresh technologies — AI-driven tools. However, these aren’t even the top 10 things you should look out for in the upcoming year. We have gathered the most salient trends.

• Multi‑vertical and hybrid offers become more common.

• Crypto and blockchain gain stable ground.

• Affiliates who adjust offers, language, and creative material to specific GEOs tend to see higher conversions.

• Mobile-first and app‑driven traffic continues to rise.

• Data‑driven retention over acquisition.

Final Thoughts: Getting Started with Betting Affiliate Programs

If you were wondering whether you should step into the niche, it is your cue to start: you have all the knowledge and a reputable list of affiliate programs. Choose an affiliate program, set up your account, build a foundation, explore other sources, but always prioritize transparency and compliance to protect yourself and your audience.