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Big-budget brands don’t own advertising anymore. The velvet rope’s been cut and now thanks to self-serve ad networks anyone can launch a campaign, including you. Yes, even if your “team” is just you, your cat and a half-charged laptop.

But don’t confuse access with clarity. These ...

Once upon a time, TV was the pinnacle of progress: ads promised to wait on hand and foot and pandered to the lowest common denominator of viewer. But as the hype began to recede, more sophisticated and faster means of interacting with the world around came into view.

Nowadays, smartphones ...

When it comes to gambling, any unexpected debacle can ruin your campaign: implacable policies; restrictions sprouting out of nowhere; antediluvian misconceptions imposed on you by the general public, and other, less evident issues. That's why it's essential to know all GEOs where your gambling ...

Sometimes a collation of similar gambling ads — yours, and your competitors’, perhaps — demonstrates that you do not have a vantage point, which is overall fine, but can cost you dearly. Don’t huff in exasperation, we know how to banish your chagrin: in this article, we will break down proven ...

The affiliate community has been abuzz about 1st.partners , and for good reason. As a direct advertiser with a portfolio of exclusive brands, they offer a powerful proposition: deep Tier-1 penetration, adaptable hybrid models tailored for volume, and reliable, hold-free payments. Our new ...

“Maggie! We’ve got a booth!”

These are the words that roused me in a second, and—

Wait. I haven’t introduced myself yet, have I? Let me do this properly, with the refined grace of a woman, belonging to an ancient and highly aristocratic lineage. Picture this: I am clearing my ...

Dating is everywhere on the internet: ads are scattered across your timeline; a stand-up comedian mentions a preposterous dating experience on the show; your friends are rolling their eyes discussing their latest date, and of course, you also have something to say — Tinder's not a joke, and has ...

Ace Alliance Riga is a relatively new event in the diverse world of affiliate marketing, but it has already gained its fair share of attention and attracted just the right players. This is not to say other conferences are in any way inferior to this one; the point is that the organizers ...

As the sun sets over the ancient streets of Bucharest, a different kind of gathering begins to stir. You might think of the undead (which wouldn't be too wrong, considering the exotic destination embellished by eerie presences in media), but vampires and werewolves, alas, aren't our major focus. ...

Your site is a storefront. But the shelves are mostly bare, with ad space craving for deals. Sounds familiar? Well, instead of cold-calling sponsors or coding till your eyes blur, there is a better way in: supply-side platforms. Forget the dazzle, ignore the small talk – SSPs get down to ...